Australia Information Technology Report

Providing expert analysis, independent forecasts and competitive intelligence on the information technology industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, Information Technology Risk Reward Index, Macroeconomic Forecast, Company Profiles and Regional and Country Industry Overviews.

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  • Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market
  • Get a full view of the competitive landscape to assess your market position
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Australia Information Technology Report
Product Price
$1,295.00

BMI View: We believe our previous forecast understated the size of Australia's software and IT services segments, and as such historical data was revised upwards in Q116. We also adopted a more bearish analysis of IT hardware spending trends in 2015 this quarter, and now believe the market contracted as a result of a decline in tablet volumes after the rapid proliferation of ownership 2011-2014, a trend that was exacerbated by economic uncertainty and currency depreciation. In 2016 depreciation will continue to present challenges, particularly for retail hardware vendors, but the outlook brightens as the forecast period progresses, and we highlight opportunities including premium retail hardware spending, cloud computing and Internet of Things solutions and services. We forecast a CAGR of 4.2% for IT market spending over 2015-2019, but caution there is downside to our outlook due to the potential for a hard landing in China, though this is not our core scenario.

Latest Updates & Industry Developments

  • Computer Hardware Sales: AUD7.8bn in 2016 to AUD8.2bn in 2019. The market will recover from a sharp downturn in the tablet market in 2015, with significant opportunities identified in the premium device market over the medium term, but the growth rate will be relatively subdued due to market maturity.

  • Software Sales: AUD9.4bn in 2016 to AUD10.5bn in 2019. Enterprise application demand growth from small- and medium-sized enterprises as the software-as-a-service supply increases will be the main growth driver, while large enterprise spending growth will be more concentrated in complex solutions in a few verticals.

  • IT Services Sales: AUD22.0bn in 2016 to AUD25.7bn in 2019. IT services will be the fastest growth area of the IT market over the medium term, with cloud services the key growth driver.

Tablet Boom And Bust Behind Hardware Spending Volatility
IT Market Demand Growth By Segment
f = BMI forecast. Source: BMI
BMI Industry View
7
SWOT
9
IT SWOT
9
Political
11
Economic
12
Operational Risk
13
Industry Forecast
15
Table: IT Industry - Historical Data And Forecasts (Australia 2012-2019)
15
2015 Outlook
16
Macroeconomic Forecasts
22
Economic Analysis
22
Table: Economic Activity (Australia 2010-2019)
25
Industry Risk Reward Index
26
Industry Risk/Reward Index
26
Table: Asia Pacific IT Risk/Reward Index - Q415
29
Market Overview
30
Hardware
30
Software
37
Services
42
Industry Trends And Developments
50
Regulatory Development
55
Table: Government Authority
55
Government Initiatives
55
Regulatory News
56
Competitive Landscape
58
International Companies
58
Table: Datacom
58
Table: Dell
59
Table: Panasonic
59
Table: SAP
60
Local Companies
60
Table: The Good Guys
60
Regional Overview
61
Demographic Forecast
64
Table: Population Headline Indicators (Australia 1990-2025)
65
Table: Key Population Ratios (Australia 1990-2025)
65
Table: Urban/Rural Population & Life Expectancy (Australia 1990-2025)
66
Table: Population By Age Group (Australia 1990-2025)
66
Table: Population By Age Group % (Australia 1990-2025)
67
Methodology
69
Industry Forecast Methodology
69
Sources
70
Risk/Reward Index Methodology
71
Table: IT Risk/Reward Index Indicators
72
Table: Weighting Of Components
73

The Australia Information Technology Report features BMI Research's market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Australia Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Australia.

Key Benefits

  • Benchmark BMI's independent IT Industry forecasts for Australia to test other views - a key input for successful budgetary and strategic business planning in the Australian IT market.
  • Target business opportunities and risks in Australia's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Australia.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the IT sector and within the broader telecommunications, political, economic and business environment.

BMI Industry Forecast

Historic data series (2010-2013) and forecasts to end-2019 for all key industry and economic indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:

  • IT Sector: Industry value (USDmn); IT sector contribution to GDP (%); value of hardware, software and services industry (USDmn); PC, peripherals and software imports and exports (USDmn); PC, peripherals and software sales (USDmn); number of PCs (‘000); PCs per 100 inhabitants; internet users (‘000); internet users per 100 inhabitants; broadband subscribers (‘000); broadband subscribers per 100 inhabitants.
  • Economy: Economic growth (%); nominal GDP (USDbn); unemployment (%); interest rates (%); exchange rate (against USD).

Information Technology Risk Reward Index

BMI’s Risk Reward Indices provide technology manufacturers, service providers, and IT vendors/leasing agents looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide indices of highest to lowest appeal to investors, with each position explained.

Country Market Overview

Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.

BMI Macroeconomic Forecast

BMI forecasts for all headline macroeconomic indicators to end-2019 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.

Competitive Landscape

Full analysis of the competitive landscape within the hardware, software and services sectors.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Regional Overview

Cross-border analysis of country markets in the region, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).

Sources

The information Technology Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.