BMI View: Australia's IT market is forecast to increase at a CAGR of 4.4% over 2016-2020 to AUD46.6bn in 2020, with software and services segments set to outperform. We expect cloud computing availability will see spending tick higher, while there are major opportunities for Internet of Things solutions, and we believe Australia could prove an early adopter of cognitive computing solutions due to its high labour costs in a low-cost region. Demand growth will be weaker in the hardware segment , where saturation across device categories means there is little low-hanging fruit for vendors - but the PC market is still attractive as it is highly lucrative in per capita terms with a strong bias towards premium devices.
Latest Updates & Industry Developments
Computer Hardware Sales: AUD7.8bn in 2016 to AUD8.4bn in 2020. Tablet volume volatility derived from the steep diffusion curve will stabilise over the medium term and put the overall market back onto a more stable trajectory based on replacement demand, but overall growth rates will be modest due to maturity.
Software Sales: AUD9.4bn in 2016 to AUD11.0bn in 2020. Data analytics software seeing strong demand, while application demand from small- and medium-sized enterprises should be driven higher by availability of software-as-a-service solutions.
IT Services Sales: AUD22.0bn in 2016 to AUD27.2bn in 2020. IT services will be the fastest growth area of the IT market over the medium term, with cloud services the key growth driver, and potential for Internet of Things and cognitive computing solutions to gain traction due to Australia's high labour costs.
|A More Stable Hardware Outlook After Tablet Diffusion Cycle Resulted In Volatility|
|IT Market Demand Growth By Segment|
|e/f = BMI estimate/forecast. Source: BMI|
The Australia Information Technology Report features BMI Research's market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.
BMI's Australia Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Australia.
- Benchmark BMI's independent IT Industry forecasts for Australia to test other views - a key input for successful budgetary and strategic business planning in the Australian IT market.
- Target business opportunities and risks in Australia's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Australia.
- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).
BMI Industry View
Summary of BMI’s key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.
Industry SWOT Analysis
Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the IT sector and within the broader telecommunications, political, economic and business environment.
BMI Industry Forecast
Historic data series (2010-2013) and forecasts to end-2019 for all key industry and economic indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:
- IT Sector: Industry value (USDmn); IT sector contribution to GDP (%); value of hardware, software and services industry (USDmn); PC, peripherals and software imports and exports (USDmn); PC, peripherals and software sales (USDmn); number of PCs (‘000); PCs per 100 inhabitants; internet users (‘000); internet users per 100 inhabitants; broadband subscribers (‘000); broadband subscribers per 100 inhabitants.
- Economy: Economic growth (%); nominal GDP (USDbn); unemployment (%); interest rates (%); exchange rate (against USD).
Information Technology Risk Reward Index
BMI’s Risk Reward Indices provide technology manufacturers, service providers, and IT vendors/leasing agents looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide indices of highest to lowest appeal to investors, with each position explained.
Country Market Overview
Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.
BMI Macroeconomic Forecast
BMI forecasts for all headline macroeconomic indicators to end-2019 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.
Full analysis of the competitive landscape within the hardware, software and services sectors.
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.
Cross-border analysis of country markets in the region, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).
The information Technology Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.
*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.