Austria Pharmaceuticals & Healthcare Report

Published 23 February 2015

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Austria Pharmaceuticals & Healthcare Report

BMI View: The Austrian pharmaceutical and healthcare sectors are well developed and stable, offering some of the most attractive opportunities in the region. Our updated forecasts indicate a continuing moderate rebound in both pharmaceutical and healthcare expenditure in 2015 in local currency terms as opposed to weak numbers achieved in 2013 This is encouraging given the fact that the market will continue to be affected by the drug pricing restrictions and public spending cuts.

Headline Expenditure Projections

  • Pharmaceuticals: EUR4.71bn (USD6.31bn) in 2014 to EUR4.92bn (USD5.41bn) in 2015; +4.4% in local currency terms and -14.3% in US dollar terms.

  • Healthcare: EUR36.86bn (USD49.40bn) in 2014 to EUR38.21bn (USD42.03bn) in 2015; +3.7% in local currency terms and -14.9% in US dollar terms.

Risk/Reward Index

In our Q215 Pharmaceutical Risk/Reward Index we have assigned Austria an RRI score of 71.3, a slight upwards revision from the previous quarter. Austria continues to rank fifth in the region, scoring above the Western European average of 67.4. Austria holds one of the highest RRI scores globally due to the inherent rewards and low risks that arise from an ageing population, high per capita spending and stable policy environment for drugmakers operating in the country.

Key Trends & Developments

  • Tapering economic growth expectations for Central Europe and worsening dynamics within Russia and the CIS markets will impact pharmaceutical sector growth. We see regional drugmakers being particularly affected by the fallout of this shift, and believe they will see topline pressures in the next year. One of our key core macroeconomic views at the moment is that a slowdown in German manufacturing and exports will hit the core Central and Eastern European markets of Poland, Hungary and Czech Republic, with knock-on effects in the other peripheral markets. Waning external demand from Germany and Russia will hit the manufacturing sector in this region.

  • German...

Table of Contents

BMI Industry View
Business Environment
Industry Forecast
Pharmaceutical Market Forecast
Table: Pharmaceutical Sales, Historical Data And Forecasts (Austria 2010-2018)
Healthcare Market Forecast
Table: Healthcare Expenditure Trends, Historical Data And Forecasts (Austria 2010-2018)
Table: Government Healthcare Expenditure Trends, Historical Data And Forecasts (Austria 2010-2018)
Table: Private Healthcare Expenditure Trends, Historical Data And Forecasts (Austria 2010-2018)
Prescription Drug Market Forecast
Table: Prescription Drug Market Indicators, Historical Data And Forecasts (Austria 2010-2018)
Patented Drug Market Forecast
Table: Patented Drug Market Indicators, Historical Data And Forecasts (Austria 2010-2018)
Table: Generics Drug Market Indicators, Historical Data And Forecasts (Austria 2010-2018)
OTC Medicine Forecast
Table: Over-The-Counter (OTC) Medicine Market Indicators, Historical Data And Forecasts (Austria 2010-2018)
Macroeconomic Forecasts
Economic Analysis
Table: Austria - Economic Activity
Industry Risk Reward Ratings
Western Europe Risk/Reward Ratings
Austria Risk/Reward Ratings
Market Overview
Industry Trends And Developments
Regulatory Development
Competitive Landscape
Pharmaceutical Distribution
Pharmaceutical Wholesale
Table: Members Of ARGE Pharmazeutika, 2011
Pharmaceutical Retail
Table: Pharmacy Outlets by Type, 2005-2009
Table: Pharmacy Outlets by State, 2005-2009
Demographic Forecast
Table: Austria's Population By Age Group, 1990-2020 ('000)
Table: Austria's population By Age Group, 1990-2020 (% of total)
Table: Austria's Key Population Ratios, 1990-2020
Table: Austria's Rural And Urban Population, 1990-2020
Pharmaceutical Expenditure Forecast Model
Healthcare Expenditure Forecast Model
Notes On Methodology
Risk/Reward Ratings Methodology
Ratings Overview
Table: Pharmaceutical Risk/Reward Ratings Indicators
Indicator Weightings

The Austria Pharmaceuticals & Healthcare Report features Business Monitor International (BMI)'s forecasts for drugs and healthcare expenditure and imports and exports, focusing on the growth outlook for the prescription, OTC, patented drugs and generics market segments.

BMI's Austria Pharmaceuticals & Healthcare Report provides industry professionals, strategists, company executives, investors, analysts and sales/marketing heads with independent forecasts and competitive intelligence on the Austria pharmaceutical and healthcare industry.

Key Benefits

  • Benchmark BMI's pharmaceutical and healthcare market forecasts for Austria, to test other views - a key input for successful budgeting and strategic business planning in the Austrian pharmaceutical and healthcare market.
  • Target business opportunities and risks in the Austrian pharmaceutical and healthcare sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Austria.
  • Assess the activities, strategy and market position of your competitors using our company profiles (including SWOTs, KPIs and latest activity) and competitive landscape tables.


BMI Industry View

An at-a-glance perspective on the latest regulatory developments, key forecast indicators and major corporate developments, covering the prescription, OTC and generics markets. The pharmaceuticals and healthcare SWOT outlines strategic factors that affect the basic assumptions underpinning BMI’s forecast analysis, and taken together with BMI’s political, economic and business environment SWOTs, it gives a complete overview of market climate.

BMI Industry Forecast Scenario

Industry forecasts to end-2019 for all key indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecasts:

  • Healthcare: Total healthcare expenditure (USDbn), healthcare expenditure (% of GDP), healthcare expenditure per capita (USD), hospital beds, doctors, and birth & mortality rates (all per ‘000 population).
  • Pharmaceutical Market: Drug expenditure in USDbn, % of GDP and per capita (USD).
  • Patented Drug Market: Prescription drug sales (USDbn & % of total sales).
  • Generic Drug Market: Generic product sales (USDbn), generic sales (% of total sales).
  • OTC Drug Market: OTC sales (USDbn & % of total sales).
  • Macroeconomic Forecasts: Nominal and real GDP, % real GDP growth, % private consumption growth, % industrial output growth, % consumer price index, % GDP price deflator, exports, imports, trade balance, current account balance, foreign direct investment, exchange rate against USD, government expenditure and external debt.

BMI’s Pharmaceuticals and Healthcare Risk Reward Index

BMI’s Risk Reward Index provides investors (both national and multinational) looking for opportunities in the region with a clear country-comparative assessment of the market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide indices of highest to lowest appeal to investors, with each position explained.

Market Summary

A snapshot of key market characteristics, including total size of the pharmaceuticals and healthcare segments, growth drivers, leading therapeutic areas and the competitive landscape

Industry Developments

A focus on government healthcare reforms, epidemiological trends, mergers and acquisitions, product launches, market entries, FDI activity, R&D, biotechnology, clinical trials and supply chain issues.

Regulatory Regime

Details of the industry regulatory framework and key legislation covering the licensing of new products/services, pricing and reimbursements, intellectual property, taxation and advertising, as well as analysis of the overall regulatory burden.

Competitive Landscape

The competitive landscape section provides comparative company analyses and index by USD sales and % share of total sales – for the total pharmaceutical sector, as well as the OTC, generics and distribution sub-sectors.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.

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'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc