Austria Telecommunications Report

Published 19 February 2015

  • 106 pages
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  • Includes 3 free updated quarterly reports
 
$1,295.00
Austria Telecommunications Report

BMI View : The entrance of a number of high profile MVNOs in H214 and 2015 could help to offset some of the net subscription losses recorded by the major operators during 2013-2014. The market has reached a saturation point, which points to significant opportunities for MVNOs to impact the market as consumers look for new deals or innovative strategies. For the three MNOs, focusing on 3G/4G will continue to be a priority, in order to combat the fall in ARPU as MVNOs grow. The wireline segment is in a stronger position, with demand for higher capacity services continuing to grow, alongside uptake of bundled services, offering operators lower churn and higher value growth opportunities.

Key Data

  • Mobile subscriptions down 1.1% year-on-year (y-o-y) to 13.02mn in Q314.

  • LTE subscriptions are up 25.2% y-o-y in Q214 to reach 142,564.

  • Bundled broadband and TV packages are among the fastest growing segments up by 24.2% in Q214.

  • According to regulatory data, growth of broadband subscriptions continued its steady pace in 2013, ending the year with 7.7mn subscriptions, up by 9.6% y-o-y. This also includes mobile broadband and smartphone tariffs.

Key Trends And Developments

Tele2 plans to re-enter the Austrian mobile sector in H215. The operator reportedly plans to launch as a mobile virtual network operator (MVNO) over the network of local telecoms operator Hutchison Drei Austria. Launching an MVNO in Austria will allow Tele2 'to potentially expand the business to business offering,' reports Total Telecom, citing a statement by the operator. Tele2 sold its initial MVNO business in Austria to incumbent player Mobilkom (now A1 Telekom Austria) for EUR7mn (USD8.7mn) on a cash and debt free basis in 2007.

America Movil has increased its stake in Telekom Austria to 59.7% as of October 2014. America Movil, through its subsidiary Carso Telecom, purchased 38.44mn shares during the additional acceptance period, which closed on October 16. The transaction represented...

Table of Contents

BMI Industry View
7
SWOT
9
SWOT
11
Political
13
Economic
14
Business Environment
15
Industry Forecast
16
Mobile
16
Table: Telecoms Sector - Mobile - Historical Data & Forecasts (Austria 2011-2018)
16
ARPU
18
Wireline
19
Table: Telecoms Sector - Wireline - Historical Data & Forecasts (Austria 2011-2018)
19
Industry Risk/Reward Ratings
21
Changes At The Top
21
Table: Western Europe Telecoms - Risk/Rewards Ratings, Q314
24
Market Overview
26
Mobile
26
Regional Perspective
26
Table: Austria Mobile Market Regional Comparisons, Q313
27
Mobile Growth
28
Market Share And Net Additions
31
Usage (MoU And ARPU)
33
Networks
35
Mobile Content/Value-Added Services
38
Mobile Operator Data
45
Table: Mobile Market, Q112-Q114
45
Table: A1 Telekom Austria, Q311-Q414
45
Table: T-Mobile, Q311-Q414
46
Table: 3 Austria, Q311-Q413
48
Table: Orange (acquired by 3 in Q113), Q111-Q113
49
Western Europe Mobile Content
50
Monetising Footfall
51
Interoperable M-Commerce A Stronger Proposition
52
Positioning Key To M2M Success
53
Regaining Control Of The Bill
55
Wireline
57
Key Developments
57
Fixed-Line
57
Broadband
59
Mobile Broadband
63
Industry Trends And Developments
65
Regulatory Development
68
Regulatory Overview
68
Table: Austria - Regulatory Bodies And Their Responsibilities
68
Legislation
69
Regulatory Developments
70
Table: Operator Post-Auction Spectrum Holdings
71
Competitive Landscape
73
Table: Key Players In Austria's Telecoms Sector
73
Table: Selected Operators Financial Indicators, 2009-2013
73
Company Profile
74
Telekom Austria
74
T-Mobile Austria
80
Hutchison Drei Austria
84
Regional Overview
88
INSIDE Secure: New Strategy, New Deals
88
Revenue Growth Momentum Recovers In Q413
89
Table: INSIDE Secure - Key Performance Indicators (USD '000)
90
Strengthening Mobile Security Proposition
91
Acquisition Bolsters Security Capabilities
91
New Licensing Deal With Intel Offsets Exposure To BlackBerry
92
Demographic Forecast
94
Table: Austria's Population By Age Group, 1990-2020 ('000)
95
Table: Austria's population By Age Group, 1990-2020 (% of total)
96
Table: Austria's Key Population Ratios, 1990-2020
97
Table: Austria's Rural And Urban Population, 1990-2020
97
Glossary
98
Table: Glossary Of Terms
98
Methodology
100
Industry Forecast Methodology
100
Sources
101
Risk/Reward Ratings Methodology
102
Table: Risk/Reward Ratings Indicators
103
Table: Weighting Of Indicators
104

The Austria Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Austria's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Austria Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Austria.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Austria to test other views - a key input for successful budgeting and strategic business planning in the Austrian telecoms market.
  • Target business opportunities and risks in Austria's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Austria.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts and views, covering the ARPU, fixed-line, mobile (including 3G & 4G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Historic data series (2010-2013) and forecasts to end-2019 for all key industry indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-line Telephony – Telephone lines (‘000); telephone lines/100 inhabitants.
  • Cellular Telephony – Mobile phone subscribers (‘000); mobile phone subscribers/100 inhabitants; and where available, 3G & 4G subscribers (‘000); 3G & 4G subscribers/100 inhabitants; 3G & 4G subscribers as a percentage of overall mobile market.
  • Internet Markets – Internet users (‘000); internet users/100 inhabitants; broadband internet subscribers (‘000); broadband internet subscribers/100 inhabitants.

BMI’s Telecommunications Risk Reward Index

BMI’s Risk Reward Indices provide investors (vendors, operators and suppliers) looking for opportunities in the region with a clear country comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an Indices of highest to lowest appeal to investors, with each position explained.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed-line and internet segments, broken down into:

  • Market Data – Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout – Analysis of rollout/adoption of new technology, such as 3G & 4G, WiMAX, IPTV, pay-TV, LTE and valueadded handset services (gaming, music, video, apps etc.).
  • Mobile Content – The latest trends in content and services available and being introduced by mobile operators, including a timeline of all the latest major mobile content developments.
    Company Database – A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G & 4G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. Also covers the latest updates in the market’s development and regulatory rulings.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Sources

The Telecommunications Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc