Austria Telecommunications Report

Published 28 August 2015

  • 84 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
$1,295.00
Austria Telecommunications Report

BMI View : The Austrian mobile market has been contracting on a quarterly basis. The entrance of Tele2 and other mobile virtual network operators ( MVNOs ) , specifically Hutchison Wampoa 's Eety could help offset some of the net subscription losses that have taken place in the previous quarters. Austria is a saturated market and MVNOs tend to draw away the clients of major operators, average revenue per users (ARPUs) tend to face downward pressures. The low-cost MVNOs must focus on improving their 3G capabilities and considering a foray into LTE services. The wireline segment is stronger and has a higher demand for growth, along with bundled services and valuable growth opportunities.

Key Data

  • Mobile subscriptions are down to 12.93mn in Q1 2015 representing a year over year decrease of 2.17%.

  • Telekom Austria remains the market leader with a market share of over 41%.

  • LTE subscriptions are increasing and showing an upward trend.

Key Trends And Developments

Hutchison Wampoa will launch its own MVNO, Eety, that will piggy-back on the 3 Austria network. It will be a focused, low-cost niche client product offering that will assist 3 Austria in its quest for a higher client base.

Tele2 Austria has relaunched mobile virtual network operator (MVNO) services, leveraging the network of T-Mobile to reach customers in the enterprise sector. The new services will allow it to attract and retain wireline voice and broadband customers that would otherwise turn to A1 Telekom Austria for their converged service needs. Tele2's wireline user base has been contracting steadily over the past four years and has needed to broaden its appeal in order to remain relevant and protect its historical investments in Austria. Its return to the mobile market reflects improved operating conditions for minor players. Tele2's return to the mobile market reflects the improved regulatory and business environment conditions and will add value to the company's wireline B2B and...

BMI Industry View
7
SWOT
9
SWOT
11
Political
13
Economic
14
Operational Risk
15
Industry Forecast
16
Mobile
16
Table: Telecoms Sector - Historical Data & Forecasts (Austria 2012-2019)
16
ARPU
18
Wireline
20
Table: Telecoms Sector - Wireline - Historical Data & Forecasts (Austria 2013-2019)
20
Industry Risk/Reward Ratings
23
Industry Risk Reward Index
23
Table: Western Europe Telecoms Risk/Rewards Index, Q315
26
Market Overview
27
Mobile
27
Regional Perspective
27
Table: Austria Mobile Market Regional Comparisons, 2014
28
Mobile Growth
29
Market Share And Net Additions
31
Usage (MoU And ARPU)
33
Networks
35
Mobile Content/Value-Added Services
36
Mobile Operator Data
42
Table: Mobile Market
42
Table: A1 Telekom Austria
42
Table: T-Mobile
43
Table: 3 Austria, Q112-Q214
44
Mobile Content
45
Monetising Footfall
47
Interoperable M-Commerce A Stronger Proposition
48
Positioning Key To M2M Success
50
Regaining Control Of The Bill
53
Wireline
55
Key Developments
55
Fixed-Line
55
Broadband
57
Mobile Broadband
64
Industry Trends And Developments
65
Regulatory Development
68
Regulatory Overview
68
Table: Austria - Regulatory Bodies And Their Responsibilities
68
Legislation
69
Regulatory Developments
70
Table: Operator Post-Auction Spectrum Holdings
71
Competitive Landscape
73
Table: Key Players
73
Table: Selected Operators Financial Indicators, 2009-2013
73
Company Profile
74
Telekom Austria
74
T-Mobile Austria
80
Hutchison Drei Austria
84
Regional Overview
88
Demographic Forecast
92
Table: Population Headline Indicators (Austria 1990-2025)
93
Table: Key Population Ratios (Austria 1990-2025)
93
Table: Urban/Rural Population & Life Expectancy (Austria 1990-2025)
94
Table: Population By Age Group (Austria 1990-2025)
94
Table: Population By Age Group % (Austria 1990-2025)
95
Glossary
97
Table: Glossary Of Terms
97
Methodology
99
Industry Forecast Methodology
99
Sources
101
Risk/Reward Index Methodology
101
Table: Risk/Reward Index Indicators
102
Table: Weighting Of Indicators
103

The Austria Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Austria's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Austria Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Austria.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Austria to test other views - a key input for successful budgeting and strategic business planning in the Austrian telecoms market.
  • Target business opportunities and risks in Austria's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Austria.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts and views, covering the ARPU, fixed-line, mobile (including 3G & 4G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Historic data series (2010-2013) and forecasts to end-2019 for all key industry indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-line Telephony – Telephone lines (‘000); telephone lines/100 inhabitants.
  • Cellular Telephony – Mobile phone subscribers (‘000); mobile phone subscribers/100 inhabitants; and where available, 3G & 4G subscribers (‘000); 3G & 4G subscribers/100 inhabitants; 3G & 4G subscribers as a percentage of overall mobile market.
  • Internet Markets – Internet users (‘000); internet users/100 inhabitants; broadband internet subscribers (‘000); broadband internet subscribers/100 inhabitants.

BMI’s Telecommunications Risk Reward Index

BMI’s Risk Reward Indices provide investors (vendors, operators and suppliers) looking for opportunities in the region with a clear country comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an Indices of highest to lowest appeal to investors, with each position explained.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed-line and internet segments, broken down into:

  • Market Data – Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout – Analysis of rollout/adoption of new technology, such as 3G & 4G, WiMAX, IPTV, pay-TV, LTE and valueadded handset services (gaming, music, video, apps etc.).
  • Mobile Content – The latest trends in content and services available and being introduced by mobile operators, including a timeline of all the latest major mobile content developments.
    Company Database – A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G & 4G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. Also covers the latest updates in the market’s development and regulatory rulings.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Sources

The Telecommunications Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.

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