Austria Telecommunications Report

Providing expert analysis, independent forecasts and competitive intelligence on the telecommunications industry.

Report includes: BMI Industry View, Industry SWOT Analysis, BMI Industry Forecast Scenario, Telecommunications Risk Reward Index, Market Overview, Regulatory Environment, Company Profiles and Competitive

Why you should buy this report

  • Benefit from the latest market opportunities
  • Understand the threats to your operations and investments and protect your company against future risks
  • Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market
  • Get a full view of the competitive landscape to assess your market position.
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Austria Telecommunications Report
Product Price
$1,295.00

BMI View : The Austrian mobile market contracted modestly in the first half of 2016, with two of the three major operators reporting minor contractions in terms of subscriber numbers. The market remains saturated as new MVNOs show continued dominance of the no-frills segment. Consumers are now accustomed to cheaper prices for basic services despite operators' efforts to develop and expand their mobile content and services portfolio. Mobile broadband continues to hold the lion's share of the broadband sector.

Latest Updates And Industry Developments

  • The mobile market expanded for two consecutive quarters in Q315 and Q415 - the first time it did so since 2012. Latest data from H116 suggests that the market contracted again, losing 77,000 subscribers by end of June 2016.

  • Dedicated mobile broadband remains the largest component of all broadband connections according to Q315 regulatory data, with 2.14mn subscriptions out of a total market of 4.56mn.

  • The strength of no-frills plans affected the uptake of premium services; with just 438,900 LTE subscribers compared to 10.9mn 3G subscribers as of Q315.

Limited Organic Growth Prospects
2015-2020
e/f = BMI estimate/forecast. Source: National sources, BMI
BMI Industry View
7
Latest Updates & Industry Developments
7
SWOT
8
Industry Forecast
10
Latest Updates
10
Structural Trends
10
Table: Telecoms Sector - Historical Data & Forecasts (Austria 2013-2020)
13
Industry Risk/Reward Index
14
Western Europe Risk/Reward Index
14
Table: Western Europe Risk/Reward Index, Q3 2016
16
Austria Industry Risk/Reward Index
17
Market Overview
19
Market Drivers & Trends
19
Mobile
20
Wireline Voice & Broadband
24
Pay-TV/Convergence
26
Regulatory Development
29
Regulatory Overview
29
Table: Austria - Regulatory Bodies And Their Responsibilities
29
Legislation
30
Regulatory Developments
31
Table: Operator Post-Auction Spectrum Holdings
32
Competitive Landscape
33
Table: Table: Key Players: Austrian Telecoms Sector
33
Operators' Data
34
Table: Telekom Austria
34
Table: T-Mobile
35
Table: 3 Austria
35
Table: UPC
36
Table: Tele2
36
Company Profile
37
Telekom Austria
37
T-Mobile Austria
42
Hutchison Drei Austria
45
Demographic Forecast
48
Table: Population Headline Indicators (Austria 1990-2025)
49
Table: Key Population Ratios (Austria 1990-2025)
49
Table: Urban/Rural Population & Life Expectancy (Austria 1990-2025)
50
Table: Population By Age Group (Austria 1990-2025)
50
Table: Population By Age Group % (Austria 1990-2025)
51
Glossary
53
Table: Glossary Of Terms
53
Methodology
55
Industry Forecast Methodology
55
Sources
57
Risk/Reward Index Methodology
57
Table: Risk/Reward Index Indicators
58
Table: Weighting Of Indicators
59

The Austria Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Austria's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Austria Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Austria.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Austria to test other views - a key input for successful budgeting and strategic business planning in the Austrian telecoms market.
  • Target business opportunities and risks in Austria's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Austria.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts and views, covering the ARPU, fixed-line, mobile (including 3G & 4G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Historic data series (2010-2013) and forecasts to end-2019 for all key industry indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-line Telephony – Telephone lines (‘000); telephone lines/100 inhabitants.
  • Cellular Telephony – Mobile phone subscribers (‘000); mobile phone subscribers/100 inhabitants; and where available, 3G & 4G subscribers (‘000); 3G & 4G subscribers/100 inhabitants; 3G & 4G subscribers as a percentage of overall mobile market.
  • Internet Markets – Internet users (‘000); internet users/100 inhabitants; broadband internet subscribers (‘000); broadband internet subscribers/100 inhabitants.

BMI’s Telecommunications Risk Reward Index

BMI’s Risk Reward Indices provide investors (vendors, operators and suppliers) looking for opportunities in the region with a clear country comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an Indices of highest to lowest appeal to investors, with each position explained.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed-line and internet segments, broken down into:

  • Market Data – Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout – Analysis of rollout/adoption of new technology, such as 3G & 4G, WiMAX, IPTV, pay-TV, LTE and valueadded handset services (gaming, music, video, apps etc.).
  • Mobile Content – The latest trends in content and services available and being introduced by mobile operators, including a timeline of all the latest major mobile content developments.
    Company Database – A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G & 4G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. Also covers the latest updates in the market’s development and regulatory rulings.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Sources

The Telecommunications Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.