BMI View : The telecoms market in Bahrain is dynamic and very open for innovative technologies and services. Bundled packages are well established and consumers show appetite for content. With all operators' networks now covering 100% of the population with high speeds, operators are turning to new services and content to differentiate themselves from their rivals. During 2014, all operators launched VOD services. VIVA Bahrain has partnered UAE-based video streaming provider Icflix to offer its subscribers access to Icflix content. VIVA Bahrain now also allows its subscribers to pay subscription fees of Shahid Plus via UAE-based Middle East Broadcasting Center ( MBC Group ). The partnership is supported by a strategic deal between VIVA, MBC Group and Intigral , a UAE-based digital content company. Zain Bahrain has entered a partnership with currency exchange and money transfer services provider National Finance and Exchange Company (NAFEX) to offer special telecoms benefits to expatriate customers while making remittances back home. Bahrain Telecommunications Company (Batelco) has launched its voice over LTE (VoLTE) service in association with Swedish telecoms equipment vendor Ericsson . The service allows simultaneous high definition voice calls and video with faster call set-up time. Batelco has also launched new services based on cloud systems. The development is part of the operator's strategy to focus more on the Bahraini enterprises sector.
Latest Updates & Industry Developments
Bahrain's mobile market reached 2.47mn subscriptions at the end of March 2015, for a penetration rate of 179.3%.
The launch of LTE has boosted the 3G/4G market, which reached 1.82mn subscriptions in Q115. About 17% of all mobile broadband subscriptions were dedicated data subscriptions at the time.
Fixed wireline continues to decline as it remains affected by mobile substitution. Over Q115, fixed broadband increased to about 180,000...
The Bahrain Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Bahrain's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.
BMI's Bahrain Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Bahrain.
- Benchmark BMI's independent telecoms industry forecasts for Bahrain to test other views - a key input for successful budgeting and strategic business planning in the Bahraini telecoms market.
- Target business opportunities and risks in Bahrain's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Bahrain.
- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).
BMI Industry View
Summary of BMI’s key industry forecasts and views, covering the ARPU, fixed-line, mobile (including 3G & 4G), internet and broadband markets.
Industry SWOT Analysis
Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.
BMI Industry Forecast Scenario
Historic data series (2010-2013) and forecasts to end-2019 for all key industry indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast.
- Fixed-line Telephony – Telephone lines (‘000); telephone lines/100 inhabitants.
- Cellular Telephony – Mobile phone subscribers (‘000); mobile phone subscribers/100 inhabitants; and where available, 3G & 4G subscribers (‘000); 3G & 4G subscribers/100 inhabitants; 3G & 4G subscribers as a percentage of overall mobile market.
- Internet Markets – Internet users (‘000); internet users/100 inhabitants; broadband internet subscribers (‘000); broadband internet subscribers/100 inhabitants.
BMI’s Telecommunications Risk Reward Index
BMI’s Risk Reward Indices provide investors (vendors, operators and suppliers) looking for opportunities in the region with a clear country comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an Indices of highest to lowest appeal to investors, with each position explained.
Market Data Analysis
Detailed market analysis of the mobile, mobile content, fixed-line and internet segments, broken down into:
- Market Data – Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
- Technology/Service Rollout – Analysis of rollout/adoption of new technology, such as 3G & 4G, WiMAX, IPTV, pay-TV, LTE and valueadded handset services (gaming, music, video, apps etc.).
- Mobile Content – The latest trends in content and services available and being introduced by mobile operators, including a timeline of all the latest major mobile content developments.
Company Database – A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G & 4G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).
Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. Also covers the latest updates in the market’s development and regulatory rulings.
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.
The Telecommunications Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.
*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.