Bulgaria Consumer Electronics Report

Providing expert analysis, independent forecasts and competitive intelligence on the consumer electronics industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, Industry Forecast Scenario and Business Environment Rankings.

Why you should buy this report

  • Benefit from the latest market opportunities
  • Understand the threats to your operations and investments and protect your company against future risks
  • Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market
  • Get a full view of the competitive landscape to assess your market position
×

Sign up to download the Bulgaria Consumer Electronics Report

By submitting this form you are acknowledging that you have read and understood our Privacy Policy.

Thank you for your interest

You will shortly receive your free executive summary by email.

Bulgaria Consumer Electronics Report
Product Price
$1,295.00

BMI View: We have left our core outlook unchanged for the Bulgarian consumer electronics market in our Q2 2016 report update. Lev depreciation against the US dollar hit consumer electronics demand in Bulgaria hard in 2015 through the ero sion of household purchasing power and therefore reduce the affordability of imported hardware. We expect a recovery in 2016, albeit a limited one with growth of 1.6% forecast for the market as a whole, but with all three segments returning to growth. There will however be stronger growth over the medium term as economic conditions become more favourable, which will have a considerable impact on PC and AV sales that were hit hardest by lev depreciation. Low penetration across most device categories will allow vendors to tap into the first-time buyer and upgrade/replacement markets as incomes rise and confidence returns among households. Meanwhile, in the handset segment the growth trend will be determined to a greater extent by product adoption trends. As the smartphone market becomes more saturated, with first-time buyers accounting for a smaller share of annual sales, the overall market growth rate will slow.

Latest Updates & Industry Developments

  • Computer Sales: USD350mn in 2016 to USD431mn in 2020, a CAGR of 4.3%. After a steep decline in 2015 we expect spending to recover 2016-2020, with underlying demand growth from low penetration rate and rising incomes boosted by deferred purchases from 2015.

  • AV Sales: USD171mn in 2016 to USD178mn in 2020, a CAGR of 0.9%. While the AV segment is forecast to recover 2016-2020, we expect it to be the underperforming segment as TV set price erosion and digital camera volume cannibalisation act as drags on growth.

  • Handset Sales: USD400mn in 2016 to USD475mn in 2020, CAGR of 4.1%. Increased saturation of smartphone market will result in growth deceleration as compared to 2011-2014, but growth opportunities remain and potential for increase in premium device sales in the later years of the forecast period.

Economic And Product Trends Drive Segment Performance
Bulgarian Consumer Electronics Demand By Segment
f = BMI forecast. Source: BMI
BMI Industry View
7
Consumer Electronics SWOT
9
Consumer Electronics Market
9
Industry Forecast
11
Latest Updates
11
Structural Trends
11
Table: Consumer Electronics Overview (Bulgaria 2014-2020)
15
Industry Risk Reward Index
16
Table: Consumer Electronics Ratings Regional Breakdown, Q216
17
Table: Europe Risk/Rewards Index - Q2 2016
18
Market Overview
19
Computers
19
Table: PC Sales (Bulgaria 2014-2020)
19
AV
26
Table: AV Sales (Bulgaria 2014-2020)
26
Mobile Devices
31
Table: Mobile Communications (Bulgaria 2014-2020)
31
Competitive Landscape
39
Table: Lenovo
39
Table: Nokia
39
Table: Samsung Electronics
40
Table: ZTE
41
Industry Trends And Developments
42
Computers
45
AV
46
Table: Bulgaria Distributors For Leading Brands
47
Regulatory Development
48
Table: Regulatory Authorities
48
Demographic Forecast
52
Demographic Outlook
52
Table: Population Headline Indicators (Bulgaria 1990-2025)
53
Table: Key Population Ratios (Bulgaria 1990-2025)
53
Table: Urban/Rural Population & Life Expectancy (Bulgaria 1990-2025)
54
Table: Population By Age Group (Bulgaria 1990-2025)
54
Table: Population By Age Group % (Bulgaria 1990-2025)
55
Methodology
57
Industry Forecast Methodology
57
Sector-Specific Methodology
58
Sources
58
Risk/Reward Index Methodology
59
Sector-Specific Methodology
60
Table: Consumer Electronics Risk/Reward Index Indicators
60
Table: Weighting Of Indicators
61

The Bulgaria Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Bulgaria.

BMI Research's Bulgaria Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Bulgaria.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Bulgaria to test other views - a key input for successful budgeting and strategic business planning in the Bulgarian consumer electronics market.
  • Target business opportunities and risks in Bulgaria through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.