BMI View: The consumer electronics market in Bulgaria is one of the lowest value in Europe, reflecting low consumer income , and was hit hard in 2015 by the erosion of purchasing power as the lev depreciated against the US dollar. Relatively low device penetration rates and rising incomes offer medium term growth potential, but with a declining population and smartphone ownership cannibalising demand for other products such as PCs and digital cameras, overall the growth outlook is subdued for 2017-2020.
Latest Updates And Industry Developments
Computer Hardware Sales: USD173mn in 2016 to USD170mn in 2020, a CAGR of -0.5%. Tablet demand is expected to be cannibalised by smartphones, especially among casual users, but there are still opportunities for hybrid notebooks and all-in-one desktops.
AV Sales: USD145mn in 2016 to USD150mn in 2020, a CAGR of 0.9%. Still some potential for first-time flat-panel TV set upgrades, while spending on Ultra-HD TV sets will make a positive contribution at the high end.
Handset Sales: USD319mn in 2016 to USD363mn in 2020, CAGR of 3.2%. Relatively low smartphone penetration will mean first time buyers can sustain growth in the short-term, although approaching saturation will result in deceleration in the later years of the forecast period.
|Demographic Drag Counters Positive Impact Of Purchasing Power Growth On Device Sales|
|Bulgaria Population and GDP Per Capita Forecast|
|e/f = BMI estimate/forecast. Source: BMI, National Sources|
The Bulgaria Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Bulgaria.
BMI Research's Bulgaria Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Bulgaria.
- Benchmark BMI's independent consumer electronics industry forecasts for Bulgaria to test other views - a key input for successful budgeting and strategic business planning in the Bulgarian consumer electronics market.
- Target business opportunities and risks in Bulgaria through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.