Bulgaria Consumer Electronics Report

Providing expert analysis, independent forecasts and competitive intelligence on the consumer electronics industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, Industry Forecast Scenario and Business Environment Rankings.

Why you should buy this report

  • Benefit from the latest market opportunities
  • Understand the threats to your operations and investments and protect your company against future risks
  • Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market
  • Get a full view of the competitive landscape to assess your market position
×

Sign up to download the Bulgaria Consumer Electronics Report

By submitting this form you are acknowledging that you have read and understood our Privacy Policy.

Thank you for your interest

You will shortly receive your free executive summary by email.

Bulgaria Consumer Electronics Report
Product Price
$1,295.00

BMI View: Lev depreciation against the US dollar reduced the affordability of consumer electronics devic es for local consumers in 2015 and resulted in a contraction of spending overall in global currency terms, but the handset segment did maintain growth as a result of momentum from the smartphone boom. Over the medium term we expect a stronger growth trend t o return based on rising income, but this positive is tempered slightly by a declining population that will be a drag on demand growth. Nonetheless, l ow penetration across most device categories will allow vendors to tap into the first-time buyer and upgrade/replacement markets as incomes rise and confidence returns among households , supporting a CAGR of 4.2% over 2016-2020.

Latest Updates And Industry Developments

  • Computer Sales: USD350mn in 2016 to USD431mn in 2020, a CAGR of 5.4%. Once the economy strengthens the computer hardware expected to outperform with opportunities arising from the low penetration rate and deferred purchases 2014-2016.

  • AV Sales: USD171mn in 2016 to USD178mn in 2020, a CAGR of 1.0%. While the AV segment is forecast to recover 2016-2020, we expect it to be the underperforming segment as TV set price erosion and digital camera volume cannibalisation act as drags on growth.

  • Handset Sales: USD400mn in 2016 to USD475mn in 2020, CAGR of 4.4%. Smartphone boom kept handset segment growing in 2015, but demand growth will decelerate over the medium term as the pool of first-time buyers diminishes.

Rising Incomes But Declining Population Paint Mixed Picture
Bulgaria Household Income Breakdown (USD) (2016-2020)
f = BMI forecast. Source: BMI, national sources
BMI Industry View
7
Consumer Electronics SWOT
9
Consumer Electronics Market
9
Industry Forecast
11
Latest Updates
11
Structural Trends
11
Table: Consumer Electronics Overview (Bulgaria 2014-2020)
15
Industry Risk Reward Index
16
Table: Europe CE Risk/Reward Index, Q3 2016
18
Market Overview
19
Computers
19
Table: PC Sales (Bulgaria 2014-2020)
19
AV
25
Table: AV Sales (Bulgaria 2014-2020)
25
Mobile Devices
30
Table: Mobile Communications (Bulgaria 2014-2020)
30
Industry Trends And Developments
38
Consumer Electronics Trade
38
Table: Central And Eastern Europe (CEE) Consumer Electronics (CE) Trade Value (USDmn), 2010-2015
38
Table: Bulgaria Consumer Electronics Trade Value (USDmn), 2010-2015
39
Local Industry Analysis
40
Regulatory Development
43
Table: Regulatory Authorities
43
Competitive Landscape
45
Retailers
45
Consumer Electronics Vendors
46
Table: Lenovo
46
Table: Nokia
46
Table: Samsung Electronics
47
Table: ZTE
48
Demographic Forecast
49
Demographic Outlook
49
Table: Population Headline Indicators (Bulgaria 1990-2025)
50
Table: Key Population Ratios (Bulgaria 1990-2025)
50
Table: Urban/Rural Population & Life Expectancy (Bulgaria 1990-2025)
51
Table: Population By Age Group (Bulgaria 1990-2025)
51
Table: Population By Age Group % (Bulgaria 1990-2025)
52
Methodology
54
Industry Forecast Methodology
54
Sector-Specific Methodology
55
Sources
55
Risk/Reward Index Methodology
56
Sector-Specific Methodology
57
Table: Consumer Electronics Risk/Reward Index Indicators
57
Table: Weighting Of Indicators
58

The Bulgaria Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Bulgaria.

BMI Research's Bulgaria Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Bulgaria.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Bulgaria to test other views - a key input for successful budgeting and strategic business planning in the Bulgarian consumer electronics market.
  • Target business opportunities and risks in Bulgaria through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.