BMI View: Lev depreciation against the US dollar reduced the affordability of consumer electronics devic es for local consumers in 2015 and resulted in a contraction of spending overall in global currency terms, but the handset segment did maintain growth as a result of momentum from the smartphone boom. Over the medium term we expect a stronger growth trend t o return based on rising income, but this positive is tempered slightly by a declining population that will be a drag on demand growth. Nonetheless, l ow penetration across most device categories will allow vendors to tap into the first-time buyer and upgrade/replacement markets as incomes rise and confidence returns among households , supporting a CAGR of 4.2% over 2016-2020.
Latest Updates And Industry Developments
Computer Sales: USD350mn in 2016 to USD431mn in 2020, a CAGR of 5.4%. Once the economy strengthens the computer hardware expected to outperform with opportunities arising from the low penetration rate and deferred purchases 2014-2016.
AV Sales: USD171mn in 2016 to USD178mn in 2020, a CAGR of 1.0%. While the AV segment is forecast to recover 2016-2020, we expect it to be the underperforming segment as TV set price erosion and digital camera volume cannibalisation act as drags on growth.
Handset Sales: USD400mn in 2016 to USD475mn in 2020, CAGR of 4.4%. Smartphone boom kept handset segment growing in 2015, but demand growth will decelerate over the medium term as the pool of first-time buyers diminishes.
|Rising Incomes But Declining Population Paint Mixed Picture|
|Bulgaria Household Income Breakdown (USD) (2016-2020)|
|f = BMI forecast. Source: BMI, national sources|
The Bulgaria Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Bulgaria.
BMI Research's Bulgaria Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Bulgaria.
- Benchmark BMI's independent consumer electronics industry forecasts for Bulgaria to test other views - a key input for successful budgeting and strategic business planning in the Bulgarian consumer electronics market.
- Target business opportunities and risks in Bulgaria through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.