Bulgaria Consumer Electronics Report

Published 01 May 2015

  • 78 pages
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$1,295.00
Bulgaria Consumer Electronics Report

BMI View: Our assessment of the underlying growth dynamic is unchanged, with our expectation for short term challenges to act as a drag on growth, including economic weakness and regional political and security risks. Despite the challenges for vendors we expect growth in 2014 particularly for sales of smartphones, flat-panel TV sets and low-cost Android tablets. However, we consider the consumer electronics market in Bulgaria to have strong medium-term growth potential. Low penetration across most device categories will allow vendors to tap into the first-time buyer and upgrade/replacement markets as incomes rise and confidence returns among households.

Headline Expenditure Projections

Computer Sales: USD601mn in 2014 to USD561mn in 2015, a decline of 6.7%. The decline in sales of desktops and notebooks will continue as consumers substitute for cheaper tablets. Meanwhile economic weakness will continue to be a drag as households defer big-ticket purchases.

AV Sales: USD288mn in 2014 to USD280mn in 2015, a decline of 2.8%. After strong growth in 2014 with the FIFA World Cup in Brazil providing a boost to TV set sales, we expect a decline in 2015 as purchases are again deferred.

Handset Sales: USD792mn in 2014 to USD817mn in 2015, growth of 3.2%. The continued increase in smartphones as a share of total device sales will make handset sales the outperforming segment of the market, although growth will slow markedly from recent years.

Key Trends & Developments

In terms of tablet market share, it is devices running Google's Android OS that have taken a lead in Bulgaria due to the lower price points of devices from East Asian OEMs. The latest tablet browsing traffic data for Bulgaria from Statcounter show that Android accounted for 68.62% in December 2014, up by 13.8pps y-o-y. This is a sharp contrast with Western European markets where Apple still dominates. Meanwhile in Bulgaria Statcounter reported iOS accounting for 30.64% of tablet browsing traffic in...

Table of Contents

BMI Industry View
7
Consumer Electronics SWOT
9
Consumer Electronics Market
9
Political
11
Economic
12
Operational Risk
13
Industry Forecast
15
Table: Consumer Electronics Overview (Bulgaria 2013-2019)
15
Macroeconomic Forecasts
19
Economic Analysis
19
Table: GDP Contribution To Growth (Bulgaria 2012-2020)
25
Industry Risk Reward Ratings
26
Table: CEE Consumer Electronics Risk/Reward Index - Q3 2015
27
Market Overview
28
Computers
28
Table: PC Sales (Bulgaria 2013-2019)
28
AV
37
Table: AV Sales (Bulgaria 2013-2019)
37
Mobile Devices
42
Table: Mobile Communications (Bulgaria 2013-2019)
42
Competitive Landscape
49
Table: Samsung Electronics
49
Table: ZTE
50
Table: Nokia
51
Table: Lenovo
52
Industry Trends And Developments
53
Computers
56
AV
57
Table: Bulgaria Distributors For Leading Brands
59
Regulatory Development
60
Table: Regulatory Authorities
60
Company Profile
63
Technomarket Domo
63
Technopolis
66
Demographic Forecast
68
Demographic Outlook
68
Table: Population Headline Indicators (Bulgaria 1990-2025)
69
Table: Key Population Ratios (Bulgaria 1990-2025)
69
Table: Urban/Rural Population & Life Expectancy (Bulgaria 1990-2025)
70
Table: Population By Age Group (Bulgaria 1990-2025)
70
Table: Population By Age Group % (Bulgaria 1990-2025)
71
Methodology
73
Industry Forecast Methodology
73
Sector-Specific Methodology
74
Sources
74
Risk/Reward Index Methodology
75
Sector-Specific Methodology
76
Table: Consumer Electronics Risk/Reward Index Indicators
76
Table: Weighting Of Indicators
77

The Bulgaria Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Bulgaria.

BMI Research's Bulgaria Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Bulgaria.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Bulgaria to test other views - a key input for successful budgeting and strategic business planning in the Bulgarian consumer electronics market.
  • Target business opportunities and risks in Bulgaria through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc