BMI View: Bulgaria's devices market will be subject to conflicting economic trends throughout the medium term, but the net impact will be positive . W e forecast stronger market performance at a CAGR of 5.0% throughout 2016-2020. The key upside is from lev appreciation forecast for 2017-2020 that will boost purchasing power and compensate for the drag of a declining and aging population. Meanwhile, in terms of device trends, relatively low penetration rates and an aging stock means there is some volume growth potential. However, there is also downside, for instance in the negative impact of smartphones on tablet sales.
Latest Updates And Industry Developments
Computer Sales: USD330mn in 2016 to USD395mn in 2020, a CAGR of 4.6%. Tablets face competition from smartphones but there are still opportunities for hybrid notebooks and all-in-one desktops.
AV Sales: USD169mn in 2016 to USD200mn in 2020, a CAGR of 4.3%. Income gains should trigger smart and Ultra-HD TV set upgrades and improve the growth dynamic in the AV segment.
Handset Sales: USD377mn in 2016 to USD470mn in 2020, CAGR of 5.7%. Smartphone saturation will see volume growth decelerate, but purchasing power gains have upside that should see value growth outperform in the later years of the forecast.
|Purchasing Power Gains To Counter Drag Of Declining Population|
|Bulgaria Household Income Breakdown (2014-2020)|
|e/f = BMI estimate/forecast. Source: BMI, national sources|
The Bulgaria Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Bulgaria.
BMI Research's Bulgaria Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Bulgaria.
- Benchmark BMI's independent consumer electronics industry forecasts for Bulgaria to test other views - a key input for successful budgeting and strategic business planning in the Bulgarian consumer electronics market.
- Target business opportunities and risks in Bulgaria through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.