Cameroon Food & Drink Report

Published 28 July 2015

  • 62 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
$1,295.00
Cameroon Food & Drink Report

BMI View: Despite low er oil prices, Cameroon's economy will sustain relatively s tabl e e conomic growth , driven by a combination of consumer spending and rising investment spending by both the public and the private sector s . This bodes well for Cameroon's food and drink industry, which will benefit from rising private consumption levels as well as a favourable demographic situation. Coming from a relatively low base, a number of segments in the food and drink industry will experience strong growth rates to 201 9 , thus offering attrac tive investment opportunities.

As incomes rise, we expect per capita food consumption to increase, resulting in large multinational corporations investing heavily in Cameroon in order to tap into this growing market. We believe that joint ventures between domestic and foreign firms will boost domestic production of certain consumer goods, as highlighted by the investments made by SABMiller and Diageo into West Africa's beer market.

Key Forecasts

  • Total food consumption (local currency) growth (y-o-y) in 2015: +10.5%; compound annual growth rate (CAGR) 2014-2019: +11.9%.

  • Per capita food consumption (local currency) growth (y-o-y) in 2015: +7.8%; CAGR 2014-2019: +9.2%.

  • Beer volume sales (litres) growth (y-o-y) in 2015: +5.8%; CAGR 2014-2019: +5.7%.

  • Carbonated soft drinks volume sales (litres) growth (y-o-y) in 2015: +7.4%; CAGR 2014-2019: +7.3%.

  • Total mass grocery retail value (local currency) sales growth (y-o-y) in 2015: +12.2%; CAGR 2014-2019: +11.3%.

Key Company Trends

  • Nestle announced plans to spend up to USD1.5bn on capacity expansion to grow its business in Africa to 2015. In 2014, the company committed to producing Nescafe in the country, confirming that it would only use home-grown coffee beans.

  • In 2013, Italian chocolate manufacturer Ferrero announced plans to build a cocoa-grinding unit in Cameroon's Southwest region, which accounts for around 50% of the African nation's yearly cocoa...

BMI Industry View
7
Industry Forecast
9
Food
9
Table: Food Consumption Indicators - Historical Data & Forecasts (Cameroon 2012-2019)
10
Confectionery
10
Table: Confectionery Value/Volume Sales, Production & Trade - Historical Data & Forecasts (Cameroon 2012-2019)
10
Fish
11
Dairy
13
Table: Yoghurt Production, Sales & Trade - Historical Data & Forecasts (Cameroon 2012-2019)
13
Pasta
14
Table: Pasta Volume Sales, Production & Trade - Historical Data & Forecasts (Cameroon 2012-2019)
14
Drink
15
Hot Drinks
15
Table: Hot Drink Value/Volume Sales, Production & Trade - Historical Data & Forecasts (Cameroon 2012-2019)
16
Beer
16
Table: Alcoholic Drinks Value/Volume Sales, Production & Trade - Historical Data & Forecasts (Cameroon 2012-2019)
16
Soft Drinks
17
Table: Soft Drinks Sales, Production & Trade (Cameroon 2012-2019)
17
Mass Grocery Retail
18
Table: Mass Grocery Retail Sales By Format - Historical Data & Forecasts (Cameroon 2012-2019)
19
Macroeconomic Forecast
20
Economic Analysis
20
Table: Economic Activity (Cameroon 2010-2019)
25
Industry Risk Reward Index
26
Sub-Saharan Africa Risk/Reward Index
26
Table: Sub-Saharan Africa Food & Drink Risk/Reward Index Q315
27
Cameroon Risk/Reward Index
29
Market Overview
31
West & Central Africa Market Overview
31
Looking Beyond Nigeria and Ghana For Opportunities In West Africa
31
Global Industry Overview
34
Table: Food and Drink Core Views - Q115 Roundup
41
Demographic Forecast
43
Table: Population Headline Indicators (Cameroon 1990-2025)
44
Table: Key Population Ratios (Cameroon 1990-2025)
44
Table: Urban/Rural Population & Life Expectancy (Cameroon 1990-2025)
45
Table: Population By Age Group (Cameroon 1990-2025)
45
Table: Population By Age Group % (Cameroon 1990-2025)
46
Glossary
48
Food & Drink
48
Mass Grocery Retail
48
Methodology
50
Industry Forecast Methodology
50
Sector-Specific Methodology
51
Sources
51
Risk/Reward Index Methodology
52
Table: Food & Drink Risk/Reward Index Indicators
53
Table: Weighting
54

The Cameroon Food & Drink Report features BMI Research's market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Cameroon Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Cameroon.

Key Benefits

  • Benchmark BMI's independent food and drink industry forecasts for Cameroon to test other views - a key input for successful budgeting and strategic business planning in the Cameroonian food and drink market.
  • Target business opportunities and risks in Cameroon through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.
  • Exploit latest competitive intelligence on your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity) and Competitive Landscape Tables.

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts and views, covering food and drink manufacturing and consumption and the mass grocery retail market.

Industry SWOT Analysis

Analysis of the major strengths, weaknesses, opportunities and threats within the food, drink and mass grocery retail sectors and within the broader political, economic and business environment.

BMI’s Food and Drink Risk Reward Index

BMI’s Risk Reward Index provides investors (food and drink manufacturers and mass grocery retailers) looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic points. These provide indices of highest to lowest appeal to investors, with each position explained.

Food Forecasts

BMI’s food chapter is divided into sections such as meat, fish, confectionary, dairy and canned foods, and provides insight into each market’s food industry, centred on a forecast to end-2019 for the sector. The chapter includes the following elements:

  • Industry Forecast Scenario: Historical data series and a forecast to end-2019 for growth of key indicators within a market’s food industry. Indicators include food consumption, food consumption as % of GDP, canned food sales, confectionery sales and food and drink imports and exports, among others.
  • Industry Developments: A summary of corporate developments, including news on M&As, FDI, expansions, closures and financial results, in addition to analysis and explanation of the latest industry events and how these could influence further investment.
  • Market Overview: An overview of the structure of the market, introducing the key players and discussing underlying trends.

Drink Forecasts

Segmented the same way as BMI’s food chapter, the drink section provides insight into each market’s drink industry, centred on a forecast to end-2019 for the sector. Forecast indicators include alcoholic and soft drink sales by value, volume and sub-sector and tea and coffee sales, among others.

Mass Grocery Retail Forecasts

Segmented the same way as BMI’s food and drink chapters, the mass grocery retail section provides insight into each market’s grocery retail industry, centred on a forecast to end-2019 for the sector. Forecast indicators include mass grocery retail sales by format (including supermarkets, hypermarkets, convenience and discount stores) and a breakdown of the organised retail sector versus the traditional sector, among others.

Competitive Landscape

Illustration of the mass grocery retail and food and drink industries via rankings tables comparing revenues, number of outlets and number of employees. This chapter also includes data-rich, in-depth regional analysis of the market position, business strategies and investment potential of the region’s leading mass grocery retail and food and drink operators.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Sources

The Food & Drink reports draw on an extensive network primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.

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