BMI View: Consumer confidence and consumption looks set to have improved across the second half of 2016, after a difficult start to the year. The summer months showed signs that activity began to pick up, with consumers expressing a greater willingness to shop and dine out. The major trends towards premium brands and healthier eating are being driven by the country ' s young, urban middle-class consumers and this demographic will remain a prime target for companies as the economy continues to shift towards services and consumption.
|Food and Drink Spending|
|f = BMI forecast. Source: BMI, National statistics|
Key Trends & Industry Developments
Alcohol consumption will decline in 2016, brought down by an ongoing drop-off in beer volumes but also as a result of the ongoing crackdown on corruption, which targets high-end spirits and wines. International and craft beer is outperforming domestic brands.
Tastes are becoming more sophisticated, as consumers move away from traditional, low cost food and drink, towards premium offerings.
Kweichow Moutai, one of China's major producers of the alcoholic drink baijiu, posted Q116 sales of CNY9.1bn, almost reaching the high of CNY9.3bn the company reached in Q414.
China's second largest beer producer, Tsingtao, is reporting some success in online sales and growing popularity of higher-value offerings such as premium and dark beers. However, this was not enough to stop the company's net income for the first six months to June 2016 falling by 11% y-o-y to CNY1.07bn.
Bacardi has made e-commerce platform provider JD.com its online retail partner in China, which will help to raise the profile of some of Bacardi's lesser known brands while leveraging JD.com's logistics network for delivery. JD.com is one of the largest e-Commerce companies in China.
The China Food & Drink Report features BMI Research's market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.
BMI's China Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in China.
- Benchmark BMI's independent food and drink industry forecasts for China to test other views - a key input for successful budgeting and strategic business planning in the Chinese food and drink market.
- Target business opportunities and risks in China through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.
- Exploit latest competitive intelligence on your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity) and Competitive Landscape Tables.
BMI Industry View
Summary of BMI’s key industry forecasts and views, covering food and drink manufacturing and consumption and the mass grocery retail market.
Industry SWOT Analysis
Analysis of the major strengths, weaknesses, opportunities and threats within the food, drink and mass grocery retail sectors and within the broader political, economic and business environment.
BMI’s Food and Drink Risk Reward Index
BMI’s Risk Reward Index provides investors (food and drink manufacturers and mass grocery retailers) looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic points. These provide indices of highest to lowest appeal to investors, with each position explained.
BMI’s food chapter is divided into sections such as meat, fish, confectionary, dairy and canned foods, and provides insight into each market’s food industry, centred on a forecast to end-2019 for the sector. The chapter includes the following elements:
- Industry Forecast Scenario: Historical data series and a forecast to end-2019 for growth of key indicators within a market’s food industry. Indicators include food consumption, food consumption as % of GDP, canned food sales, confectionery sales and food and drink imports and exports, among others.
- Industry Developments: A summary of corporate developments, including news on M&As, FDI, expansions, closures and financial results, in addition to analysis and explanation of the latest industry events and how these could influence further investment.
- Market Overview: An overview of the structure of the market, introducing the key players and discussing underlying trends.
Segmented the same way as BMI’s food chapter, the drink section provides insight into each market’s drink industry, centred on a forecast to end-2019 for the sector. Forecast indicators include alcoholic and soft drink sales by value, volume and sub-sector and tea and coffee sales, among others.
Mass Grocery Retail Forecasts
Segmented the same way as BMI’s food and drink chapters, the mass grocery retail section provides insight into each market’s grocery retail industry, centred on a forecast to end-2019 for the sector. Forecast indicators include mass grocery retail sales by format (including supermarkets, hypermarkets, convenience and discount stores) and a breakdown of the organised retail sector versus the traditional sector, among others.
Illustration of the mass grocery retail and food and drink industries via rankings tables comparing revenues, number of outlets and number of employees. This chapter also includes data-rich, in-depth regional analysis of the market position, business strategies and investment potential of the region’s leading mass grocery retail and food and drink operators.
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.
The Food & Drink reports draw on an extensive network primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.
*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.