China Tourism Report

Quarterly report providing expert analysis, independent forecasts and competitive intelligence on the tourism industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, BMI's Tourism Risk Reward Index, Economic Forecasts, Company Profiles and Global, Regional and Country Industry Overviews.

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China Tourism Report
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BMI View: China's huge domestic market is proving a major draw for investors in the country's rapidly developing tourism industry. As household income s improve and demand for mid-range and high-end accommodation increases, we are seeing significant investment from both domestic and international hotel groups. China is also attracting international visitors, supported by the gradual relaxation of stringent visa requirements and an ever - expanding range of regional and global travel connections. The government is increasingly supportive of the tourism industry, and while declines in travel from several key markets will dampen growth rates, the outlook for China's tourism market is positive overall .

Key Forecasts (China 2013-2020)
2013 2014e 2015e 2016f 2017f 2018f 2019f 2020f
e/f = BMI estimate/forecast. Source: National sources, BMI
Total arrivals, '000 26,290.30 26,360.80 25,985.40 25,578.60 25,146.29 24,776.67 24,493.49 24,273.85
Total arrivals, '000, % y-o-y -3.3 0.3 -1.4 -1.6 -1.7 -1.5 -1.1 -0.9
International tourism receipts, CNYbn 346.78 380.12 411.73 460.30 503.99 540.36 568.98 600.61
International tourism receipts, CNYbn, % y-o-y 0.1 9.6 8.3 11.8 9.5 7.2 5.3 5.6
International tourism receipts, USDbn 56.40 61.69 65.52 69.25 72.52 76.11 80.14 84.59
International tourism receipts, USDbn, % y-o-y 2.7 9.4 6.2 5.7 4.7 5.0 5.3 5.6
Hotel and restaurant industry value, CNYbn 1,022.83 1,211.88 1,305.36 1,401.28 1,509.69 1,630.86 1,758.77 1,892.96
Hotel and restaurant industry value, CNYbn, % y-o-y -2.3 18.5 7.7 7.4 7.7 8.0 7.8 7.6
Hotel and restaurant industry value, USDbn 166.4 196.7 207.7 210.8 217.2 229.7 247.7 266.6
Hotel and restaurant industry value, USDbn, % y-o-y 0.3 18.2 5.6 1.5 3.0 5.7 7.8 7.6

Key Updates And Forecasts

  • The Wanda Group continues to invest in leisure and tourism spaces in China. After opening the Nanchang Wanda Park in May 2016 (a rival to the newly opened Disneyland in Shanghai), in September 2016 the group opened the first phase of a USD5.1bn tourism development at Hefei, which includes a shopping mall, theme parks and hotels. Accor and Wanda have three hotels at the park, under the Pullman, Novotel and Mercure brands.

  • The Chinese Ministry of Commerce has approved the acquisition of Starwood Hotels Group by Marriot International. The merged hotel group is the largest globally and has announced plans to significantly expand its presence in China, where around 300 hotels are reportedly under development.

  • At present, we are maintaining our forecasts for a slight contraction in the inbound tourism market in 2016. Total arrivals are expected to fall by 1.6% to reach 25.6mn as inbound travel contracts from key markets such as Russia and Japan.

BMI Industry View
Table: Key Forecasts (China 2013-2020)
Industry Forecast
Table: Inbound Tourism (China 2013-2020)
Table: Tourism Receipts (China 2013-2020)
Table: Hotel Accommodation (China 2013-2020)
Table: Tourist Departures and Consumption (China 2013-2020)
Industry Risk/Reward Index
Table: Asia Tourism Risk/Reward Index
Security Risk
Market Overview
Competitive Landscape
Domestic Hotel Groups
Table: Domestic Hotel Groups
International Hotel Groups
Table: International Hotel Groups
13th Five-Year Plan
13th Five-Year Plan: Key Points
Summary Of Contents
Chapter 1: Overview
Table: Targets
Chapter 2: Innovation To Drive Development
Chapter 3: Economic Institutions
Chapter 4: Modernisation Of The Agricultural Sector
Chapter 5: Industries
Chapter 6: Expand The Network Economy
Chapter 7: Build A Modern Infrastructure Network
Chapter 8: New-Type Urbanisation
Chapter 9: Coordination Of Regional Development
Chapter 10: Environmental Protection
Chapter 11: Continue Opening Up
Industry Forecast Methodology
Risk/Reward Index Methodology
Table: Weighting Of Indicators

The China Tourism Report has been researched at source and features BMI Research's independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's China Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Chinese tourism industry.

Key Benefits

  • Benchmark BMI's independent tourism industry forecasts for China to test other views - a key input for successful budgetary and planning in the Chinese tourism market.
  • Target business opportunities and risks in the Chinese tourism sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in China.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).


BMI Industry View

This contains a synopsis of our forecasts, and any changes, together with an overview of key trends and developments in the tourism industry, and an assessment of the impact of various economic and national factors which might affect the sector. It also covers new transport projects, new hotel developments, and acquisitions.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the tourism sector and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Forecasts to end-2019 for all key indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecasts:

  • Inbound Tourism: Total arrivals (‘000 and growth % y-o-y), arrivals by region (‘000 and growth % y-o-y), arrivals by country (‘000 and growth % y-o-y), top 10 source countries for arrivals.
  • Outbound Tourism: Total departures (‘000 and growth % y-o-y), departures by regional destination (‘000 and growth % y-o-y), departures by country (‘000 and growth % y-o-y), top 10 destination countries.
  • Travel & Receipts: Methods of travel for arrivals (air, ship, rail) (‘000 and growth % y-o-y), international tourism receipts for transport (USDbn and growth % y-o-y), international tourism receipts for travel items (USDbn and growth % y-o-y).
  • Hotels: Hotel industry value (USDbn and growth % y-o-y), number of hotels (‘000 and growth % y-o-y), total overnight stays (‘000 and growth % y-o-y), length of stay, occupancy rate (%), number of total

BMI’s Tourism Risk Reward Index

BMI’s Risk Reward Indices provide investors (tour operators, tourism infrastructure investors, financial institutions) looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards.

Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an indices of highest to lowest appeal to investors, with each position explained.

Market Overview

This contains a comprehensive overview of the tourism industry in the country, its overall value, the value of its hotels industry, trends in the hotels industry and any new developments. It also contains an evaluation of the top 10 global hotel groups’ presence in the country, which brands are present in which cities, the number of hotels and any planned developments and strategies. The Market Overview also considers the tourism infrastructure developments in the country, in particular transport infrastructure projects such as ports and airports. Tables are also included from our regularly updated Key Projects Database, which contain details of projects, their value, the time frame, their current status, the companies involved and their estimated completion dates.

Competitive Landscape

This section provides insight into key domestic players in the hotel industry, discussing, for example, the number of hotels, brands, financial data, geographical spread, recent developments and strategies of individual companies.

The Tourism Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reprts instead contain information on the current activities of prominent companies operating in the market.