China Tourism Report

Published 18 May 2015

  • 64 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
$1,295.00
China Tourism Report

BMI View : The China tourism report looks at a range of key indicators for this well- developed tourism market. China presents one of the largest outbound tr avel markets in the world and many global travel markets are increasingly targeting arrivals from the country as a key growth area. At the same time, improving travel connections and reduced visa restrictions are providing a boost to inbound tourism ; and as a result China continues to attract strong international investment.

Arrivals to China are increasing, with visitors attracted by the extensive range of attractions including 47 UNESCO World Heritage Sites such as the Forbidden City in Beijing and the Terracotta Warriors in Xian. China is gradually becoming more accessible, introducing a 72-hour visa-free stay for transit travellers from 51 countries flying through eight cities: Beijing, Shanghai, Guangzhou, Chengdu, Chongqing, Shenyang, Xian, Dalian and Wuhan. Measures such as these will support our expectations for growth in arrivals over the medium term.

The outbound travel market from China is substantially larger than the inbound tourism market, with the total volume of departures expected to reach just under 113mn in 2015. This makes China one of the biggest outbound tourism markets in the world, and a range of countries including China, the US and Russia are actively targeting growth in arrivals from China. Although most departures from China are to Hong Kong and Macau, which together account for more than half of outbound tourism, other destinations such as Thailand, South Korea, Vietnam and Singapore are proving increasingly popular.

China's hotel sector is well developed, and previous restrictions on foreign investors mean that the market is dominated by large domestic hotel groups such as Huazhu Hotels Group, Plateno and Shanghai Jin Jiang International Holdings boasting a portfolio of thousands of hotels, catering to all budget levels across the country. There is still room for...

BMI Industry View
7
SWOT
9
Tourism
9
Political
11
Economy
12
Operational Risk
13
Industry Forecast
15
Inbound Tourism
17
Table: Inbound Tourism (China 2012-2019)
17
Table: China Top 10 Markets By Arrivals, 2012-2019 ('000)
19
Outbound Tourism
20
Table: Outbound Tourism (China 2012-2019)
20
Table: China Outbound Tourism Top 10 Destinations By Departures, 2012-2019 ('000)
22
Travel
22
Table: Receipts for Transport and Travel (China 2012-2019)
23
Table: Breakdown of Methods of Tourist Travel (China 2012-2019)
24
Hotels
25
Table: Hotels and Restaurants Industry Value (China 2012-2019)
25
Table: Hotel Accommodation (China 2012-2019)
27
Industry Risk/Reward Index
29
Tourism Risk/Reward Index
29
Table: Asia Tourism Risk/Reward Index
30
Security Risk
30
Market Overview
32
Competitive Landscape
38
Domestic Hotel Groups
38
International Hotel Groups
40
Global Industry Overview
44
Global Assumptions
47
Global Macro Outlook
47
Table: Global Forecasts, 2014-2019
48
Table: Global And Regional Real GDP Growth, 2014-2017 (% change y-o-y)
49
Developed States
50
Table: Developed States, Real GDP Growth Forecasts, 2014-2017
51
Emerging Markets
52
Table: Emerging Markets, Real GDP Growth Forecasts, 2014-2017
54
Table: BMI Versus Bloomberg Consensus Real GDP Growth Forecasts, 2015 And 2016 (%)
55
Demographic Forecast
56
Table: Population Headline Indicators (China 1990-2025)
57
Table: Key Population Ratios (China 1990-2025)
57
Table: Urban/Rural Population & Life Expectancy (China 1990-2025)
58
Table: Population By Age Group (China 1990-2025)
58
Table: Population By Age Group % (China 1990-2025)
59
Methodology
61
Industry Forecast Methodology
61
Risk/Reward Index Methodology
62
Table: Weighting Of Indicators
64

The China Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's China Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Chinese tourism industry.

Key Benefits

  • Benchmark BMI's independent tourism industry forecasts for China to test other views - a key input for successful budgetary and planning in the Chinese tourism market.
  • Target business opportunities and risks in the Chinese tourism sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in China.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

Coverage

BMI Industry View

This contains a synopsis of our forecasts, and any changes, together with an overview of key trends and developments in the tourism industry, and an assessment of the impact of various economic and national factors which might affect the sector. It also covers new transport projects, new hotel developments, and acquisitions.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the tourism sector and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Forecasts to end-2019 for all key indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecasts:

  • Inbound Tourism: Total arrivals (‘000 and growth % y-o-y), arrivals by region (‘000 and growth % y-o-y), arrivals by country (‘000 and growth % y-o-y), top 10 source countries for arrivals.
  • Outbound Tourism: Total departures (‘000 and growth % y-o-y), departures by regional destination (‘000 and growth % y-o-y), departures by country (‘000 and growth % y-o-y), top 10 destination countries.
  • Travel & Receipts: Methods of travel for arrivals (air, ship, rail) (‘000 and growth % y-o-y), international tourism receipts for transport (USDbn and growth % y-o-y), international tourism receipts for travel items (USDbn and growth % y-o-y).
  • Hotels: Hotel industry value (USDbn and growth % y-o-y), number of hotels (‘000 and growth % y-o-y), total overnight stays (‘000 and growth % y-o-y), length of stay, occupancy rate (%), number of total

BMI’s Tourism Risk Reward Index

BMI’s Risk Reward Indices provide investors (tour operators, tourism infrastructure investors, financial institutions) looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards.

Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an indices of highest to lowest appeal to investors, with each position explained.

Market Overview

This contains a comprehensive overview of the tourism industry in the country, its overall value, the value of its hotels industry, trends in the hotels industry and any new developments. It also contains an evaluation of the top 10 global hotel groups’ presence in the country, which brands are present in which cities, the number of hotels and any planned developments and strategies. The Market Overview also considers the tourism infrastructure developments in the country, in particular transport infrastructure projects such as ports and airports. Tables are also included from our regularly updated Key Projects Database, which contain details of projects, their value, the time frame, their current status, the companies involved and their estimated completion dates.

Competitive Landscape

This section provides insight into key domestic players in the hotel industry, discussing, for example, the number of hotels, brands, financial data, geographical spread, recent developments and strategies of individual companies.

Sources
The Tourism Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reprts instead contain information on the current activities of prominent companies operating in the market.

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