Croatia Consumer Electronics Report

Published 01 April 2015

  • 71 pages
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$1,295.00
Croatia Consumer Electronics Report

BMI View: A w eak economic environment continues to weigh heavy on the Croatian consumer electronics market as 2014 marks the sixth consecutive year of GDP contraction. Declining consumption, high unemployment, currency depreciation and fiscal austerity continue to squeeze demand for devices, countering the positive impact of some technology trends such as adoption of smartphones, tablets and smart TVs. BMI believes big-ticket items such as TVs and PCs remain hardest hit by the economic challenges facing Croatia, leaving the handset market as the outperforming sub-segment. The economy will face slow recovery, which should start filtering from 2016 ; declining average selling prices in several key product categories and comparatively low penetra tion rates should drive spending growth in the latter years of our forecast.

Headline Expenditure Projections

  • Computer Hardware Sales: USD498mn in 2014 to USD489mn in 2015. The outlook remains weak owing to challenging economic conditions that are reducing consumer demand for big-ticket purchases. These factors are also encouraging the shift in sales towards cheaper tablets, creating an additional squeeze on the growth of sales value.

  • AV Sales: USD279mn in 2014 to USD293mn in 2015. Demand for smart TVs is boosting growth, but cannibalisation of digital cameras and standalone mp3 players by multi-functional smartphones is a drag on performance.

  • Handset Sales: USD289mn in 2014 to USD297mn in 2015. BMI forecasts a 2.7% increase in 2015. The handset market is expected to fare better in a challenging macro environment due to lower average selling prices.

Key Trends And Developments

The Croatian smartphone market has been outperforming the general consumer electronics market and we expect this trend to continue in the medium term. Data from leading mobile operator T-Mobile show smartphone penetration in its subscription base reached 32% at the end of 2013, with smartphones accounting for 60% of handsets...

Table of Contents

BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
12
Business Environment
13
Industry Forecast
14
Table: Consumer Electronics Overview (Croatia 2012-2018)
14
Macroeconomic Forecasts
18
Croatia- Recovery To Lag Behind Europe
18
Table: Economic Activity (Croatia 2009-2018)
23
Industry Risk Reward Ratings
24
Table: Central And Eastern Europe Consumer Electronics Risk/Reward Ratings
27
Market Overview
28
Computers
28
AV Devices
33
Table: AV Sales (Croatia 2012-2018)
33
Mobile Communications
38
Table: Mobile Communications (Croatia 2012-2018)
38
Competitive Landscape
44
Table: Combis
44
Table: IN2 Group
45
Table: M San Group
46
Table: HG Spot Informatika
47
Industry Trends And Developments
48
Table: Croatian Distributors For Leading Brands
50
Regulatory Development
51
Company Profile
53
HG Spot
53
M SAN Grupa
56
Demographic Forecast
60
Table: Croatia's Population By Age Group, 1990-2020 ('000)
61
Table: Croatia's Population By Age Group, 1990-2020 (% of total)
62
Table: Croatia's Key Population Ratios, 1990-2020
63
Table: Croatia's Rural And Urban Population, 1990-2020
63
Methodology
64
Industry Forecast Methodology
64
Sector-Specific Methodology
65
Sources
65
Risk/Reward Rating Methodology
66
Sector-Specific Methodology
68
Table: Consumer Electronics Risk/Reward Ratings Indicators
68
Table: Weighting Of Indicators
69

The Croatia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Croatia.

BMI Research's Croatia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Croatia.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Croatia to test other views - a key input for successful budgeting and strategic business planning in the Croatian consumer electronics market.
  • Target business opportunities and risks in Croatia through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc