BMI View: T he Czech Republic was one of the strongest performing IT markets in Central and Eastern Europe in 2014 - and we believe it is positioned to outperform again in 2015. Our in-house Country Risk team forecast appreciation of the koruna against the US dollar in 2015, which will help to maintain retail hardware spending growth. Meanwhile, wider economic conditions are conducive to IT market development, with areas including cloud computing, enterprise software, outsourcing and emerging Internet of Things deployments all expected to see strong medium term demand growth. There is however downside risk with enterprise confidence susceptible to shifts in sentiment, and a re-escalation of the eurozone crisis with the election of Syriza in Greece could undermine confidence levels.
Headline Expenditure And Forecasts
Computer Hardware Sales: CZK28.00bn in 2014 to CZK28.71bn in 2015, an increase of 2.6% in local currency terms. Stronger consumer demand will offset a slowdown in enterprise sales after the bump in demand in 2014 when the withdrawal of Microsoft support for XP boosted enterprise upgrades.
Software Sales: CZK16.86bn in 2014 to CZK17.70bn in 2015, an increase of 4.9% in local currency terms. Enterprise software demand growth, particularly in software-as-a-service sales to small- and medium-sized enterprises (SMEs), the main growth driver, but cybersecurity software spending will also see strong growth.
IT Services Sales: CZK27.27bn in 2014 to CZK28.51bn in 2015, a local currency increase of 4.5%. The tender of several high value public sector contracts should support a higher growth rate than 2012-2014 when fiscal austerity and contract audit squeezed spending.
Key Trends And Developments
The smart services market is only expected to make a significant contribution to overall IT market spending growth in the latter years of our forecast, but in the short-to-medium term vendors will need to position themselves to capture the gains...
The Czech Republic Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.
BMI's Czech Republic Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Czech Republic.
- Benchmark BMI's independent IT Industry forecasts for Czech Republic to test other views - a key input for successful budgetary and strategic business planning in the Czech IT market.
- Target business opportunities and risks in Czech Republic's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Czech Republic.
- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).
BMI Industry View
Summary of BMI’s key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.
Industry SWOT Analysis
Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the IT sector and within the broader telecommunications, political, economic and business environment.
BMI Industry Forecast
Historic data series (2010-2013) and forecasts to end-2019 for all key industry and economic indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:
- IT Sector: Industry value (USDmn); IT sector contribution to GDP (%); value of hardware, software and services industry (USDmn); PC, peripherals and software imports and exports (USDmn); PC, peripherals and software sales (USDmn); number of PCs (‘000); PCs per 100 inhabitants; internet users (‘000); internet users per 100 inhabitants; broadband subscribers (‘000); broadband subscribers per 100 inhabitants.
- Economy: Economic growth (%); nominal GDP (USDbn); unemployment (%); interest rates (%); exchange rate (against USD).
Information Technology Risk Reward Index
BMI’s Risk Reward Indices provide technology manufacturers, service providers, and IT vendors/leasing agents looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide indices of highest to lowest appeal to investors, with each position explained.
Country Market Overview
Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.
BMI forecasts for all headline macroeconomic indicators to end-2019 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.
Full analysis of the competitive landscape within the hardware, software and services sectors.
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.
Cross-border analysis of country markets in the region, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).
The information Technology Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.
*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.