Emerging Europe Automotives Insight


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Emerging Europe Automotives Insight
Product Price
CV Growth Market
Russian Vehicle Sales by Segment (CBUs)

A 14% year-on-year (y-o-y) rise in new light vehicle sales in the first seven months of 2012 and the continued expansion in consumer credit has prompted BMI to revise up our 2012 Russian vehicle sales forecast from a 6.3% rise to growth of 12.3%.

Credit to individual borrowers expanded 42.3% y-o-y in May and with default rates falling, the momentum of credit expansion is likely to remain strong. We accordingly forecast passenger car sales to maintain strong growth, averaging 9% y-o-y over our forecast period to 2016.

We expect Russia to be increasingly become a key growth market for commercial vehicles (CVs) within Europe on the back of moderate increases in industrial production and weakness in the wider European market. With growth in sector expected to average 11.6% y-o-y, we forecast Russian commercial vehicle sales to reach 494,442 units by 2016.

Our outlook for vehicle production remains unchanged. On the back of the domestic demand potential and the consequent increase in investments by original equipment manufacturers (OEMs), we expect annual vehicle production growth to average 13.5% y-o-y between 2012 and 2016, reaching 3.74 units by the end of our forecast period - more than three times the level in 2009. Growth will be led by increased investment from international carmakers, which will be looking to establish joint ventures and partnerships with local participants to gain knowledge of the domestic market.

In July Renault announced it will begin selling Automobile Dacia vehicles in Russia, rebranded under the AvtoVAZ (Lada) badge. The Dacia Logan MCV model, which will be re-badged the Lada Largus, will be made at AvtoVAZ's production facility in Togliatti using parts sent from Dacia's plant in Mioveni, Romania.

In the commercial vehicle sector, Daimler has started work on the project to set up Mercedes-Benz Sprinter production at the Gorky Automobile Plant (GAZ) in Nizhny Novgorod. Under the terms of the deal agreed between Daimler and GAZ that came into force in May 2012 Daimler will invest more than EUR100m (US$125.1mn) in the product, including its production processes and sales network.

More Russian consumers are choosing foreign brands over domestic ones, which are seen as having outdated technology. It is therefore becoming imperative for local companies to join forces with foreign players to improve the quality of their vehicles. To that, in July AvtoVAZ signed a technical cooperation agreement with German automotive supplier Robert Bosch to help it develop new parts for Lada models. AvtoVAZ has also recently joined hands with Japanese Automatic Transmission Company (JATCO) and the international chemical company BASF. Such partnerships bode well for the government's 10-year draft plan for the autos industry, which aims to improve integration in the country's supplier base and labour efficiencies and increase investment into research and development.

Part of the Automotives Insight series of newsletters, Emerging Europe Automotives Insight provides informed and independent analysis on the main trends affecting the Automotive industries in Bulgaria, Croatia, the Czech Republic, Estonia, Hungary, Kazakhstan, Latvia, Lithuania, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Ukraine and Uzbekistan.

The Insight provides regular coverage of manufacturing and distribution developments in the region, analysing their implications at a local, regional and international level. Emerging Europe Automotives Insight also focuses on trend analysis and market forecasts, projecting forward an event's implications on the growth of a market, while tackling legislative moves to track government strategies. Major players in the market at country and regional levels are also systematically covered, assessing their local strategy and financial performance.

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