Germany Food & Drink Report

Providing expert analysis, independent forecasts and competitive intelligence on the food & drink industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, BMI’s Food and Drink Risk Reward Index, Mass Grocery Retail Forecasts, Company Profiles and Global, Regional and Country Industry Overviews.

Why you should buy this report

  • Benefit from the latest market opportunities
  • Understand the threats to your operations and investments and protect your company against future risks
  • Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market
  • Get a full view of the competitive landscape to assess your market position
×

Sign up to download the Germany Food & Drink Report

By submitting this form you are acknowledging that you have read and understood our Privacy Policy.

Thank you for your interest

You will shortly receive your free executive summary by email.

Germany Food & Drink Report
Product Price
$1,345.00

BMI View: Supported by sustained economic expansion and robust household spending outlook, Germany's food and drink industry will maintain stable albeit moderate growth rates across our forecast period to 2020. Rising demand for convenience and prevailing health consciousness will be the key trends shaping industry sales. With the exception of wine, we hold our negative forecast for alcohol sales, while hot drinks and juices will support strengthening growth in non-alcoholic drinks category.

Food And Drink Spending
(2013-2020)
e/f = BMI estimate/forecast. Source: BMI, national statistics

Latest Updates & Industry Developments

  • This quarter we have slightly lowered our near term forecast for growth in Germany's food and drink market. We now project total food consumption (local currency) to expand by 1.9% in 2016 (down from 2.3% previously).

  • Headline food consumption will register a compound annual growth rate (CAGR) of 2.6% between 2016 and 2020.

  • Wine will be the only alcoholic drinks category enjoying consumption growth in volume terms. Over the coming five years, we forecast wine volume sales to register a compound annual growth rate (CAGR) of 0.6%, lifting per capita consumption of 26.7 litres in 2020, up from 25.9 litres in 2015.

  • Non-alcoholic drinks will be enjoying strengthening sales (in local currency terms) growth across our forecast period to 2020. Hot drinks and juices will be the two most popular categories, while carbonates will continue losing their market share.

  • According to Germany's Federal Association for Information Technology (Bitkom), around 25% of online shoppers in the country bought groceries online in 2015. This figure has increased from 10% in 2012.

BMI Industry View
7
SWOT
9
Food & Drink
9
Industry Forecast
11
Consumer Outlook
11
Latest Updates
11
Structural Trends
11
Table: Germany - Private Final Consumption Growth - Historical Data and Forecast
12
Food
12
Latest Updates
12
Structural Trends
13
Table: Food Sales (Germany 2013-2020)
14
Drink
15
Latest Updates
15
Structural Trends
16
Table: Total Alcoholic Drinks Spending And Consumption (Germany 2013-2020)
17
Table: Non-Alcoholic Drinks Sales (Germany 2013-2020)
19
Mass Grocery Retail
20
Latest Updates
20
Structural Trends
20
Industry Risk/Reward Index
22
Western Europe Risk/Reward Index
22
Table: Western Europe - Food & Drink Risk/Reward Index, Q416
24
Germany Risk/Reward Index
27
Market Overview
29
Food
29
Market Drivers & Trends
29
Drink
31
Market Drivers & Trends
31
Mass Grocery Retail
34
Market Drivers & Trends
34
Competitive Landscape
36
Table: Key Players In Germany's Food Sector
36
Table: Key Players In Germany's Drink Sector
38
Table: Key Players In Germany's Mass Grocery Retail Sector
39
Company Profile
41
Oetker Group
41
DMK
44
Haribo
47
Lieken Group
50
Refresco Gerber
53
Radeberger Group
56
AB InBev Germany
58
Lidl Group
61
Rewe Group
63
Demographic Forecast
66
Demographic Outlook
66
Table: Population Headline Indicators (Germany 1990-2025)
67
Table: Key Population Ratios (Germany 1990-2025)
67
Table: Urban/Rural Population & Life Expectancy (Germany 1990-2025)
68
Table: Population By Age Group (Germany 1990-2025)
68
Table: Population By Age Group % (Germany 1990-2025)
69
Glossary
71
Food & Drink
71
Mass Grocery Retail
71
Methodology
73
Industry Forecast Methodology
73
Sector-Specific Methodology
74
Sources
74
Risk/Reward Index Methodology
75
Table: Food & Drink Risk/Reward Index Indicators
76
Table: Weighting
77

The Germany Food & Drink Report features BMI Research's market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Germany Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Germany.

Key Benefits

  • Benchmark BMI's independent food and drink industry forecasts for Germany to test other views - a key input for successful budgeting and strategic business planning in the German food and drink market.
  • Target business opportunities and risks in Germany through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.
  • Exploit latest competitive intelligence on your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity) and Competitive Landscape Tables.

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts and views, covering food and drink manufacturing and consumption and the mass grocery retail market.

Industry SWOT Analysis

Analysis of the major strengths, weaknesses, opportunities and threats within the food, drink and mass grocery retail sectors and within the broader political, economic and business environment.

BMI’s Food and Drink Risk Reward Index

BMI’s Risk Reward Index provides investors (food and drink manufacturers and mass grocery retailers) looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic points. These provide indices of highest to lowest appeal to investors, with each position explained.

Food Forecasts

BMI’s food chapter is divided into sections such as meat, fish, confectionary, dairy and canned foods, and provides insight into each market’s food industry, centred on a forecast to end-2019 for the sector. The chapter includes the following elements:

  • Industry Forecast Scenario: Historical data series and a forecast to end-2019 for growth of key indicators within a market’s food industry. Indicators include food consumption, food consumption as % of GDP, canned food sales, confectionery sales and food and drink imports and exports, among others.
  • Industry Developments: A summary of corporate developments, including news on M&As, FDI, expansions, closures and financial results, in addition to analysis and explanation of the latest industry events and how these could influence further investment.
  • Market Overview: An overview of the structure of the market, introducing the key players and discussing underlying trends.

Drink Forecasts

Segmented the same way as BMI’s food chapter, the drink section provides insight into each market’s drink industry, centred on a forecast to end-2019 for the sector. Forecast indicators include alcoholic and soft drink sales by value, volume and sub-sector and tea and coffee sales, among others.

Mass Grocery Retail Forecasts

Segmented the same way as BMI’s food and drink chapters, the mass grocery retail section provides insight into each market’s grocery retail industry, centred on a forecast to end-2019 for the sector. Forecast indicators include mass grocery retail sales by format (including supermarkets, hypermarkets, convenience and discount stores) and a breakdown of the organised retail sector versus the traditional sector, among others.

Competitive Landscape

Illustration of the mass grocery retail and food and drink industries via rankings tables comparing revenues, number of outlets and number of employees. This chapter also includes data-rich, in-depth regional analysis of the market position, business strategies and investment potential of the region’s leading mass grocery retail and food and drink operators.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Sources

The Food & Drink reports draw on an extensive network primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.