Germany Food & Drink Report

Providing expert analysis, independent forecasts and competitive intelligence on the food & drink industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, BMI’s Food and Drink Risk Reward Index, Mass Grocery Retail Forecasts, Company Profiles and Global, Regional and Country Industry Overviews.

Why you should buy this report

  • Benefit from the latest market opportunities
  • Understand the threats to your operations and investments and protect your company against future risks
  • Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market
  • Get a full view of the competitive landscape to assess your market position
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Germany Food & Drink Report
Product Price
$1,295.00

BMI View: Germany's economic reorientation towards greater domestic consumption bodes well for the food and drink industry, which we forecast to sustain moderate growth rates over the next five years. Food and drink sales will continue to be shaped by increasing consumer demand for convenience and rising health consciousness.

Food and Drink Spending
(2013-2020)
f = BMI forecast. Source: BMI, national statistics

Key Trends & Industry Developments

  • In April 2016, French multinational food company Danone opened an infant formula processing plant in Germany. With production capacity at around 90,000 tonnes per annum, the factory will produce infant formula for export to around 70 markets across the globe (Just-Food.com).

  • Food and drink sales will continue to be shaped by rising health awareness. Organic foodstuffs have experienced growing demand over the past few years. In the drinks segment, we forecast beer consumption to fall over the next five years as consumers favour moderate drinking. Also reflecting this trend, carbonated soft drinks will lose popularity.

  • The German mass grocery retail sector is characterised by its maturity and high level of competition. Given the price-consciousness of German consumers, we expect the discount segment to remain the most popular category.

BMI Industry View
7
SWOT
8
Food & Drink
8
Industry Forecast
10
Consumer Outlook
10
Latest Updates
10
Structural Trends
10
Table: Germany - Private Final Consumption Growth - Historical Data and Forecast
11
Food
12
Latest Updates
12
Structural Trends
13
Table: Food Sales (Germany 2013-2020)
13
Drink
15
Latest Updates
15
Structural Trends
16
Table: Non-Alcoholic Drink Sales (Germany 2013-2020)
17
Mass Grocery Retail
18
Latest Updates
18
Structural Trends
18
Industry Risk/Reward Index
19
Western Europe Risk/Reward Index
19
Table: Western Europe Food & Drink Risk/Reward Index Q216
21
Germany Risk/Reward Index
24
Market Overview
26
Food
26
Market Drivers & Trends
26
Drink
28
Market Drivers & Trends
28
Mass Grocery Retail
30
Market Drivers & Trends
30
Competitive Landscape
32
Table: Key Players In Germany's Food Sector
32
Table: Key Players In Germany's Drink Sector
34
Table: Key Players In Germany's Mass Grocery Retail Sector
35
Company Profile
37
Oetker Group
37
DMK
40
Haribo
43
Lieken Group
46
Refresco Gerber
48
Radeberger Group
50
AB InBev Germany
52
Lidl Group
54
Rewe Group
56
Demographic Forecast
59
Demographic Outlook
59
Table: Population Headline Indicators (Germany 1990-2025)
60
Table: Key Population Ratios (Germany 1990-2025)
60
Table: Urban/Rural Population & Life Expectancy (Germany 1990-2025)
61
Table: Population By Age Group (Germany 1990-2025)
61
Table: Population By Age Group % (Germany 1990-2025)
62
Glossary
64
Food & Drink
64
Mass Grocery Retail
64
Methodology
66
Industry Forecast Methodology
66
Sector-Specific Methodology
67
Sources
67
Risk/Reward Index Methodology
68
Table: Food & Drink Risk/Reward Index Indicators
69
Table: Weighting
70

The Germany Food & Drink Report features BMI Research's market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Germany Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Germany.

Key Benefits

  • Benchmark BMI's independent food and drink industry forecasts for Germany to test other views - a key input for successful budgeting and strategic business planning in the German food and drink market.
  • Target business opportunities and risks in Germany through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.
  • Exploit latest competitive intelligence on your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity) and Competitive Landscape Tables.

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts and views, covering food and drink manufacturing and consumption and the mass grocery retail market.

Industry SWOT Analysis

Analysis of the major strengths, weaknesses, opportunities and threats within the food, drink and mass grocery retail sectors and within the broader political, economic and business environment.

BMI’s Food and Drink Risk Reward Index

BMI’s Risk Reward Index provides investors (food and drink manufacturers and mass grocery retailers) looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic points. These provide indices of highest to lowest appeal to investors, with each position explained.

Food Forecasts

BMI’s food chapter is divided into sections such as meat, fish, confectionary, dairy and canned foods, and provides insight into each market’s food industry, centred on a forecast to end-2019 for the sector. The chapter includes the following elements:

  • Industry Forecast Scenario: Historical data series and a forecast to end-2019 for growth of key indicators within a market’s food industry. Indicators include food consumption, food consumption as % of GDP, canned food sales, confectionery sales and food and drink imports and exports, among others.
  • Industry Developments: A summary of corporate developments, including news on M&As, FDI, expansions, closures and financial results, in addition to analysis and explanation of the latest industry events and how these could influence further investment.
  • Market Overview: An overview of the structure of the market, introducing the key players and discussing underlying trends.

Drink Forecasts

Segmented the same way as BMI’s food chapter, the drink section provides insight into each market’s drink industry, centred on a forecast to end-2019 for the sector. Forecast indicators include alcoholic and soft drink sales by value, volume and sub-sector and tea and coffee sales, among others.

Mass Grocery Retail Forecasts

Segmented the same way as BMI’s food and drink chapters, the mass grocery retail section provides insight into each market’s grocery retail industry, centred on a forecast to end-2019 for the sector. Forecast indicators include mass grocery retail sales by format (including supermarkets, hypermarkets, convenience and discount stores) and a breakdown of the organised retail sector versus the traditional sector, among others.

Competitive Landscape

Illustration of the mass grocery retail and food and drink industries via rankings tables comparing revenues, number of outlets and number of employees. This chapter also includes data-rich, in-depth regional analysis of the market position, business strategies and investment potential of the region’s leading mass grocery retail and food and drink operators.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Sources

The Food & Drink reports draw on an extensive network primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.