Ghana Telecommunications Report

Published 22 December 2015

Providing expert analysis, independent forecasts and competitive intelligence on the telecommunications industry.

Report includes: BMI Industry View, Industry SWOT Analysis, BMI Industry Forecast Scenario, Telecommunications Risk Reward Index, Market Overview, Regulatory Environment, Company Profiles and Competitive

Why you should buy this report

  • Benefit from the latest market opportunities
  • Understand the threats to your operations and investments and protect your company against future risks
  • Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market
  • Get a full view of the competitive landscape to assess your market position.

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Ghana Telecommunications Report
Product Price
$1,295.00

BMI View: Ghana's mobile market benefits from the presence of four major regional and international players, which have driven rapid growth in the mobile market through competitive offers and innovative services. By contrast, l imited competition in the wireline market has stifled growth and investment into fixed broadband services. However, with digital migration now underway, the NCA's sale of 800MHz spectrum to mobile market leader MTN and increasing investment into fibre and last mile broadband connectivity, Ghana's data market is ripe for growth.

800MHz Spectrum Poses Upside Risk To 3G/4G
Ghana Mobile Forecast
e/f = BMI estimate/forecast. Source: BMI, NCA, Operators

Key Data

  • The Ghanaian mobile market grew by 10.7% y-o-y in Q215 to reach nearly 120% penetration. The prevalence of multiple SIM ownership supports our view of continued growth, but increases the risk of discounting of inactive SIMs over the coming years.

  • The mobile data market grew by 20.4% y-o-y, driven by expanding network coverage, falling tariffs and increased availability of low-cost smartphones. MTN successfully bid on 800MHz spectrum, which will enable it to expand data networks into rural areas more quickly, while also putting further pressure on the underserved wireline broadband market.

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BMI Industry View
7
SWOT
9
Mobile
9
Politics
11
Economic
13
Operational Risk
15
Industry Forecast
17
Mobile
17
Mobile
17
Table: Telecoms Sector - Historical Data & Forecasts (Ghana 2012-2019)
17
Wireline
21
Table: Telecoms Sector - Wireline - Historical Data & Forecasts (Ghana 2013-2019)
21
Industry Risk Reward Ratings
24
Sub-Saharan Africa Telecoms Risk/Rewards Index - Q4 2015
24
Table: SSA Telecoms Risk/Reward Index - Q4 2015
27
Market Overview
29
Telecom Market Overview
29
Regional Perspective
29
Table: Ghana Mobile Market Regional Comparison, 2013
30
Market Growth
30
Market Share
31
Usage
33
Networks
34
Table: Comparison Of 3G Pricing, March 2014
37
Content
37
Table: Value-Added Services Developments
41
Key Developments
42
Broadband
43
Wireline
46
Table: Ghana Fixed-Line Market
47
Regulatory Development
48
Regulatory Overview
48
Table: Ghana's Regulatory Bodies And Their Responsibilities
48
Regulatory Developments
49
Competitive Landscape
55
Table: Key Players - Ghana Telecoms Sector
55
Table: Ghana Mobile Market Overview (2011-2014)
55
Table: MTN Overview (2012-2015)
56
Table: Vodafone Ghana Overview (2011-2014)
56
Table: Tigo Overview (2011-2014)
57
Table: Airtel Overview (2011-2014)
58
Table: Kasapa Market Overview (2011-2014)
58
Table: Glo Overview (2012-1014)
59
Company Profiles
60
Vodafone Ghana
60
MTN Ghana
66
Demographic Forecast
71
Table: Population Headline Indicators (Ghana 1990-2025)
72
Table: Key Population Ratios (Ghana 1990-2025)
72
Table: Urban/Rural Population & Life Expectancy (Ghana 1990-2025)
73
Table: Population By Age Group (Ghana 1990-2025)
73
Table: Population By Age Group % (Ghana 1990-2025)
74
Glossary
76
Table: Glossary Of Terms
76
Methodology
78
Industry Forecast Methodology
78
Sources
80
Risk/Reward Index Methodology
80
Table: Risk/Reward Index Indicators
81
Table: Weighting Of Indicators
82

The Ghana Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Ghana's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Ghana Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Ghana.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Ghana to test other views - a key input for successful budgeting and strategic business planning in the Ghanaian telecoms market.
  • Target business opportunities and risks in Ghana's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Ghana.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts and views, covering the ARPU, fixed-line, mobile (including 3G & 4G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Historic data series (2010-2013) and forecasts to end-2019 for all key industry indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-line Telephony – Telephone lines (‘000); telephone lines/100 inhabitants.
  • Cellular Telephony – Mobile phone subscribers (‘000); mobile phone subscribers/100 inhabitants; and where available, 3G & 4G subscribers (‘000); 3G & 4G subscribers/100 inhabitants; 3G & 4G subscribers as a percentage of overall mobile market.
  • Internet Markets – Internet users (‘000); internet users/100 inhabitants; broadband internet subscribers (‘000); broadband internet subscribers/100 inhabitants.

BMI’s Telecommunications Risk Reward Index

BMI’s Risk Reward Indices provide investors (vendors, operators and suppliers) looking for opportunities in the region with a clear country comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an Indices of highest to lowest appeal to investors, with each position explained.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed-line and internet segments, broken down into:

  • Market Data – Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout – Analysis of rollout/adoption of new technology, such as 3G & 4G, WiMAX, IPTV, pay-TV, LTE and valueadded handset services (gaming, music, video, apps etc.).
  • Mobile Content – The latest trends in content and services available and being introduced by mobile operators, including a timeline of all the latest major mobile content developments.
    Company Database – A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G & 4G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. Also covers the latest updates in the market’s development and regulatory rulings.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Sources

The Telecommunications Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.