Greece Pharmaceuticals & Healthcare Report

Providing expert analysis, independent forecasts and competitive intelligence on the pharmaceuticals and healthcare industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, BMI's Pharmaceuticals and Healthcare Risk Reward Index, Market Summary, Economic Forecasts, Company Profiles and Competitive Landscape.

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Greece Pharmaceuticals & Healthcare Report
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BMI View: The government's focus on increasing the consumption of generic medicines and poor financial administration highlights Greece as a challenging market for innovative drugmakers. Despite an urgent need to reduce pharmaceutical and healthcare spending, enduring public scepticism of generic medicines will prevent targeted reduction in patented drug usage. Moreover, dissatisfaction among the public and professionals over staff shortages, poor wages and pension reform within the healthcare sector, coupled with corruption issues and the ongoing migrant influx, signify an unhealthy outlook.

Headline Expenditure Projections

  • Pharmaceuticals: EUR4.95bn (USD5.44bn) in 2015 to EUR4.67bn (USD5.00bn) in 2015, -5.5% in local currency terms and -8.1% in US dollar terms.

  • Healthcare: EUR15.38bn (USD16.92bn) in 2015 to EUR15.22bn (USD16.29bn) in 2016, -1.0% in local currency terms and -3.7% in US dollar terms.

Headline Pharmaceuticals & Healthcare Forecasts (Greece 2014-2020)
2014 2015 2016f 2017f 2018f 2019f 2020f
f = BMI forecast. Source: National Organization for Medicines (EOF), Hellenic Association of Pharmaceutical Companies (SFEE), The Association of the European Self-Medication Industry (AESGP), World Health Organization, BMI
Pharmaceutical sales, USDbn 6.640 5.440 5.000 5.210 5.550 5.910 6.050
Pharmaceutical sales, % of GDP 2.79 2.86 2.68 2.64 2.62 2.59 2.58
Pharmaceutical sales, % of health expenditure 30.7 32.2 30.7 30.8 30.9 31.1 31.3
Health spending, USDbn 21.660 16.920 16.290 16.930 17.930 19.000 19.360

Risk/Reward Index

In BMI's Q316 Pharmaceutical Risk/Reward Index (RRI) Greece is ranked sixth out of the 20 markets in the Central and Eastern European (CEE) matrix with a reduced score of 57.0 compared with the previous quarter (59.0). Greece continues to experience a high level of financial and political uncertainty as the new government faces mounting pressure to balance the increasingly urgent demands of both its international creditors in addition to the Greek electorate. The Greek pharmaceutical market has been characterised of late by mandated price reductions, state intervention in the trade of pharmaceutical goods, regressive revenue taxes, unpaid debts and drug shortages. Moreover, the government has increasingly shifted some of the burden of healthcare spending onto its citizens, requiring increasing co-payments for expensive drugs.

Latest Updates

  • In April 2016, the Ministers for Health, Labour and Finance announced that the proposal to provide free medical care to those unable to afford will come into effect on June 1 2016.

  • In April 2016, Greece's Government Council for Economic Affairs (KYSOIP) approved a 6-point plan for the development of the pharmaceutical industry in the country.

  • Between March 29 and April 7 2016, there were three separate strikes among the country's healthcare professionals, against planned pension reforms, staff shortages and a lack of funding.

BMI Economic View

Economic activity will remain well below the level needed for Greece to return to anywhere close to its potential output. A lack of sustainable growth drivers, fiscal deficit reduction and rising political risk will keep Greece anchored to a painfully sluggish economic growth trajectory over the coming years.

BMI Political View

Greece's political landscape is likely to remain tumultuous over the coming years. The legacy of fiscal profligacy and economic distortions will leave an indelible mark on the Greek economy and society, with political voices becoming even more fragmented. We therefore expect a prolonged bout of austerity and instability in the decade ahead.

BMI Industry View
Table: Headline Pharmaceuticals & Healthcare Forecasts (Greece 2014-2020)
Industry Forecast
Pharmaceutical Market Forecast
Table: Pharmaceutical Sales, Historical Data And Forecasts (Greece 2012-2020)
Healthcare Market Forecast
Table: Healthcare Expenditure Trends, Historical Data And Forecasts (Greece 2012-2020)
Table: Government Healthcare Expenditure Trends, Historical Data And Forecasts (Greece 2012-2020)
Table: Private Healthcare Expenditure Trends, Historical Data And Forecasts (Greece 2012-2020)
Prescription Drug Market Forecast
Table: Prescription Drug Market Indicators, Historical Data And Forecasts (Greece 2012-2020)
Patented Drug Market Forecast
Table: Patented Drug Market Indicators, Historical Data And Forecasts (Greece 2012-2020)
Generic Drug Market Forecast
Table: Generic Drug Market Indicators, Historical Data And Forecasts (Greece 2012-2020)
OTC Drug Market Forecast
Table: Over-The-Counter (OTC) Medicine Market Indicators, Historical Data And Forecasts (Greece 2012-2020)
Pharmaceutical Trade Forecast
Table: Pharmaceutical Trade Data And Forecasts (Greece 2014-2020)
Table: Pharmaceutical Trade Data And Forecasts local currency (Greece 2014-2020)
Industry Risk/Reward Index
Central And Eastern Europe Risk/Reward Index - Q3 2016
Greece Risk/Reward Index
Regulatory Review
Intellectual Property Issues
Pricing Regime
Reimbursement Regime
Market Overview
Healthcare Sector
Table: Healthcare Resources (Greece 2010-2015)
Table: Healthcare Personnel (Greece 2010-2015)
Table: Healthcare Activity (Greece 2010-2015)
Healthcare Insurance
Research and Development
Clinical Trials
Competitive Landscape
Research-Based Industry
Table: Multinational Market Activity
Pharmaceutical Distribution
Pharmaceutical Retail Sector
Company Profile
Genesis Pharma
Demographic Data
Demographic Forecast
Table: Population Headline Indicators (Greece 1990-2025)
Table: Key Population Ratios (Greece 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Greece 1990-2025)
Table: Population By Age Group (Greece 1990-2025)
Table: Population By Age Group % (Greece 1990-2025)
Pharmaceutical Expenditure Forecast Model
Healthcare Expenditure Forecast Model
Notes On Methodology
Risk/Reward Index Methodology
Index Overview
Table: Pharmaceutical Risk/Reward Index Indicators
Indicator Weightings

The Greece Pharmaceuticals & Healthcare Report features BMI Research's forecasts for drugs and healthcare expenditure and imports and exports, focusing on the growth outlook for the prescription, OTC, patented drugs and generics market segments.

BMI's Greece Pharmaceuticals & Healthcare Report provides industry professionals, strategists, company executives, investors, analysts and sales/marketing heads with independent forecasts and competitive intelligence on the Greece pharmaceutical and healthcare industry.

Key Benefits

  • Benchmark BMI's pharmaceutical and healthcare market forecasts for Greece, to test other views - a key input for successful budgeting and strategic business planning in the Greek pharmaceutical and healthcare market.
  • Target business opportunities and risks in the Greek pharmaceutical and healthcare sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Greece.
  • Assess the activities, strategy and market position of your competitors using our company profiles (including SWOTs, KPIs and latest activity) and competitive landscape tables.


BMI Industry View

An at-a-glance perspective on the latest regulatory developments, key forecast indicators and major corporate developments, covering the prescription, OTC and generics markets. The pharmaceuticals and healthcare SWOT outlines strategic factors that affect the basic assumptions underpinning BMI’s forecast analysis, and taken together with BMI’s political, economic and business environment SWOTs, it gives a complete overview of market climate.

BMI Industry Forecast Scenario

Industry forecasts to end-2019 for all key indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecasts:

  • Healthcare: Total healthcare expenditure (USDbn), healthcare expenditure (% of GDP), healthcare expenditure per capita (USD), hospital beds, doctors, and birth & mortality rates (all per ‘000 population).
  • Pharmaceutical Market: Drug expenditure in USDbn, % of GDP and per capita (USD).
  • Patented Drug Market: Prescription drug sales (USDbn & % of total sales).
  • Generic Drug Market: Generic product sales (USDbn), generic sales (% of total sales).
  • OTC Drug Market: OTC sales (USDbn & % of total sales).
  • Macroeconomic Forecasts: Nominal and real GDP, % real GDP growth, % private consumption growth, % industrial output growth, % consumer price index, % GDP price deflator, exports, imports, trade balance, current account balance, foreign direct investment, exchange rate against USD, government expenditure and external debt.

BMI’s Pharmaceuticals and Healthcare Risk Reward Index

BMI’s Risk Reward Index provides investors (both national and multinational) looking for opportunities in the region with a clear country-comparative assessment of the market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide indices of highest to lowest appeal to investors, with each position explained.

Market Summary

A snapshot of key market characteristics, including total size of the pharmaceuticals and healthcare segments, growth drivers, leading therapeutic areas and the competitive landscape

Industry Developments

A focus on government healthcare reforms, epidemiological trends, mergers and acquisitions, product launches, market entries, FDI activity, R&D, biotechnology, clinical trials and supply chain issues.

Regulatory Regime

Details of the industry regulatory framework and key legislation covering the licensing of new products/services, pricing and reimbursements, intellectual property, taxation and advertising, as well as analysis of the overall regulatory burden.

Competitive Landscape

The competitive landscape section provides comparative company analyses and index by USD sales and % share of total sales – for the total pharmaceutical sector, as well as the OTC, generics and distribution sub-sectors.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.