Hong Kong Consumer Electronics Report

Published 02 July 2015

  • 69 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
$1,295.00
Hong Kong Consumer Electronics Report

BMI View: Hong Kong 's consumer electronics market has diminished growth prospects due to the maturity of the market; however , it will continue to be lucrative for vendors due to h igh incomes and a tech - literate population . S pending growth on consumer electronics devices slowed in 2012 and 2013 due to a combination of a weaker economic environment, price erosion and high penetration of devices in key markets . Growth was lacklustre in 2014 due to a decline in tablet volumes and a far smaller contribution from smartphone sales to overall growth compared to previous years . This is a relatively unique set of market trends, with Hong Kong one of the first global markets to reach tablet and smartphone maturity, and could be represent ative of challenges for vendors in other markets in 2015 and beyond.

Headline Expenditure Projections :

  • Computer Hardware Sales: USD1.67bn in 2014 to USD1.71bn in 2015, up 2.3%. Stabilisation of the tablet market will ensure it continues to expand, while notebook demand has upside potential depending on the strength of Windows 10 as an upgrade push factor.

  • AV Sales: USD1.09bn in 2014 to USD1.09bn in 2015, up 0.1%. Forecast lowered slightly in Q3 but we maintain our view for a return to growth in the AV market in 2015 after contraction over 2013-2014 as TV and digital camera volumes stabilised.

  • Handset Sales: USD2.48bn in 2014 to USD2.41bn in 2015, down 2.9%. A combination of smartphone market saturation and price erosion will mean the handset market contracts in value terms in 2015, although volumes are forecast to continue growing.

Key Trends And Developments : After an extended period of outperformance as the smartphone market boomed, BMI forecasts a contraction in handset market value in 2015, with the market now considered to be fully in a post-boom phase. A combination of saturation and price erosion are expected to act as a drag on value growth. Competition from Chinese vendors shook up the...

BMI Industry View
7
SWOT
9
Consumer Electronics SWOT
9
Political
11
Economic
12
Operational Risk
13
Industry Forecast
15
Table: Consumer Electronics Overview (Hong Kong 2013-2019)
15
Macroeconomic Forecasts
20
Economic Analysis
20
Industry Risk Reward Index
23
Table: Asia CE Risk/Reward Index - Q315
27
Market Overview
28
Computers
28
Table: PC Sales (Hong Kong 2013-2019)
28
AV
35
Table: AV Sales (Hong Kong 2013-2019)
35
Mobile Handsets
39
Table: Mobile Communications (Hong Kong 2013-2019)
39
Competitive Landscape
48
International Companies
48
Table: Lenovo
48
Table: Apple
49
Table: Samsung Electronics
50
Table: Xiaomi
51
Industry Trends And Developments
52
Table: Electronics Industry Overview, 2012-2019
52
Computers
54
AV Devices
55
Mobile Devices
55
Regulatory Development
57
Table: Government Authorities
57
Demographic Forecast
59
Table: Population Headline Indicators (Hong Kong 1990-2025)
60
Table: Key Population Ratios (Hong Kong 1990-2025)
60
Table: Urban/Rural Population And Life Expectancy (Hong Kong 1990-2025)
61
Table: Population By Age Group (Hong Kong 1990-2025)
61
Table: Population By Age Group % (Hong Kong 1990-2025)
62
Methodology
64
Industry Forecast Methodology
64
Sector-Specific Methodology
65
Sources
65
Risk/Reward Index Methodology
66
Sector-Specific Methodology
67
Table: Consumer Electronics Risk/Reward Index Indicators
67
Table: Weighting Of Indicators
68

The Hong Kong Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Hong Kong.

BMI Research's Hong Kong Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Hong Kong.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Hong Kong to test other views - a key input for successful budgeting and strategic business planning in the Hong Kong consumer electronics market.
  • Target business opportunities and risks in Hong Kong through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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