Hong Kong Consumer Electronics Report

Published 31 March 2015

  • 68 pages
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  • Includes 3 free updated quarterly reports
 
$1,295.00
Hong Kong Consumer Electronics Report

BMI View: Hong Kong 's consumer electronics market has diminished growth prospects due to the maturity of the market, however it will continue to be lucrative for vendors due to h igh incomes and a tech literate population . S pending growth on consumer electronics devices slowed in 2012 and 2013 due to a combination of a weaker economic environment, price erosion and high penetration of devices in key markets . Total demand contracted again in 2014 due to a decline in tablet volumes and a far smaller contribution from smartphone sales to overall growth compared to previous years . This is a relatively unique set of market trends, with Hong Kong one of the first global markets to reach tablet and smartphone maturity, and could represent challenges for vendors in other markets in 2015 and beyond.

Headline Expenditure Projections

Computer Hardware Sales: USD1.59bn in 2014 to USD1.61bn in 2015, up 0.8%. Stabilisation of tablet volumes after decline in 2014 will enable the overall market to return to growth.

AV Sales: USD1.09bn in 2014 to USD1.11bn in 2015, up 1.3%. Forecast unchanged in Q2, as we maintain our view for a return to growth as TV and digital camera volumes stabilise.

Handset Sales: USD2.48bn in 2014 to USD2.41bn in 2015, down 2.9%. A combination of smartphone market saturation and price erosion will mean the handset market contracts in value terms in 2015, although volumes are forecast to continue growing.

Key Trends & Developments

After an extended period of outperformance as the smartphone market boomed, BMI forecasts a contraction in handset market value in 2015. A combination of saturation and price erosion are expected to act as a drag on value growth. Competition from Chinese vendors shook up the competitive landscape in 2014, resulting in price pressures for established leaders such as Apple and Samsung. Xiaomi has proved particularly successful in Hong Kong, and is identified as the primary disruptive threat for 2015 as...

Table of Contents

BMI Industry View
7
SWOT
9
Consumer Electronics SWOT
9
Political SWOT
11
Economic SWOT
12
Operational Risk SWOT
13
Industry Forecast
15
Table: Consumer Electronics Overview (Hong Kong 2013-2019)
15
Macroeconomic Forecasts
20
Economic Analysis
20
Industry Risk Reward Ratings
23
Industry Risk/Reward Index
23
Table: Asia CE Risk/Reward Index - Q215
26
Market Overview
27
Computers
27
Table: PC Sales (Hong Kong 2013-2019)
27
AV
34
Table: AV Sales (Hong Kong 2013-2019)
34
Mobile Handsets
38
Table: Mobile Communications (Hong Kong 2013-2019)
38
Competitive Landscape
47
International Companies
47
Table: Lenovo
47
Table: Apple
48
Table: Samsung Electronics
49
Table: Xiaomi
50
Industry Trends And Developments
51
Table: Electronics Industry Overview, 2011-2018
51
Computers
53
AV Devices
54
Mobile Devices
55
Regulatory Development
56
Table: Government Authorities
56
Demographic Forecast
58
Table: Population Headline Indicators (Hong Kong 1990-2025)
59
Table: Key Population Ratios (Hong Kong 1990-2025)
59
Table: Urban/Rural Population And Life Expectancy (Hong Kong 1990-2025)
60
Table: Population By Age Group (Hong Kong 1990-2025)
60
Table: Population By Age Group % (Hong Kong 1990-2025)
61
Methodology
63
Industry Forecast Methodology
63
Sector-Specific Methodology
64
Sources
64
Risk/Reward Index Methodology
65
Sector-Specific Methodology
66
Table: Consumer Electronics Risk/Reward Index Indicators
66
Table: Weighting Of Indicators
67

The Hong Kong Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Hong Kong.

BMI Research's Hong Kong Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Hong Kong.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Hong Kong to test other views - a key input for successful budgeting and strategic business planning in the Hong Kong consumer electronics market.
  • Target business opportunities and risks in Hong Kong through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc