Hong Kong Consumer Electronics Report

Published 30 December 2014

  • 68 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Hong Kong Consumer Electronics Report

BMI View: T he Hong Kong market is lucrative for vendors due to h igh incomes and a tech literate population , but due to the maturity of the market with high penetration rates even in relatively new device categories such as tablets and smartphones, growth opportunities are limited. S pending growth on consumer electronics devices slowed 2012 and 2013 due to a combination of a weaker economic environment, price erosion and high penetration of devices in key markets , and demand contracted in 2014 due to a decline in tablet volumes and a far smaller contribution from smartphone sales to overall growth compared to previous years . This is a relatively unique set of market trends, with Hong Kong one of the first global markets to reach tablet and smartphone maturity, and could represent challenges for vendors in other markets in 2015 and beyond.

Headline Expenditure Projections

Computer Hardware Sales: USD1.59bn in 2014 to USD1.65bn in 2015, up 3.9%. Stabilisation of tablet volumes after decline in 2014 will enable the overall market to return to growth.

AV Sales: USD1.09bn in 2014 to USD1.11bn in 2015, up 1.3%. After a contraction 2013-2014 due to digital camera cannibalisation by smartphones, as well as price erosion in the TV market, we expect a return to growth as volumes stabilise.

Handset Sales: USD2.41bn in 2014 to USD2.44bn in 2015, up 1.2%. The market is highly lucrative due to high smartphone average selling price and short replacement cycles, but with smartphone penetration of 71% at YE14 first-time buyer growth opportunities are severely diminished.

Key Trends & Developments

Due to its early adopter status the trend in the Hong Kong tablet market is important as it is instructive for dynamics in other regional and global markets. BMI estimates tablet volumes declined by over 25% in 2014, the second successive year of volume decline, due to saturation of the core user group. Tablet penetration reached an estimated 42.8% at YE14 in Hong...

Table of Contents

BMI Industry View
7
SWOT
9
Consumer Electronics SWOT
9
Political
11
Economic
12
Business Environment
13
Industry Forecast
14
Table: Consumer Electronics Overview (Hong Kong 2012-2018)
14
Macroeconomic Forecasts
19
High Public Investment Unlikely To Continue
20
Trade, Private Consumption Outlook Also In The Crosshairs
21
Table: Economic Activity (Hong Kong 2009-2018)
22
Industry Risk Reward Ratings
23
Table: Asia-Pacific Consumer Electronics Risk/Reward Ratings - Q4 2014
25
Market Overview
26
Computers
26
Table: PC Sales (Hong Kong 2012-2018)
26
AV
32
Table: AV Sales (Hong Kong 2012-2018)
32
Mobile Handsets
37
Table: Mobile Communications (Hong Kong 2012-2018)
37
Competitive Landscape
45
International Companies
45
Table: Lenovo
45
Table: Apple
46
Table: Samsung Electronics
47
Table: Xiaomi
48
Industry Trends And Developments
49
Table: Electronics Industry Overview, 2011-2018
49
Computers
51
AV Devices
52
Table: AV & Electrical Appliances, Production and Export, 2011-2018f
52
Mobile Devices
53
Table: Communications, Production And Export
53
Regulatory Development
54
Table: Government Authorities
54
Demographic Forecast
56
Demographic Outlook
56
Table: Hong Kong's Population By Age Group, 1990-2020 ('000)
57
Table: Hong Kong's Population By Age Group, 1990-2020 (% of total)
58
Table: Hong Kong's Key Population Ratios, 1990-2020
59
Table: Hong Kong's Rural And Urban Population, 1990-2020
59
Methodology
60
Industry Forecast Methodology
60
Sector-Specific Methodology
61
Sources
61
Risk/Reward Rating Methodology
62
Sector-Specific Methodology
64
Table: Consumer Electronics Risk/Reward Ratings Indicators
64
Table: Weighting Of Indicators
65

The Hong Kong Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Hong Kong.

Business Monitor International (BMI)'s Hong Kong Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Hong Kong.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Hong Kong to test other views - a key input for successful budgeting and strategic business planning in the Hong Kong consumer electronics market.
  • Target business opportunities and risks in Hong Kong through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc