BMI View: Hong Kong is a high- value consumer electronics market, particularly for smaller products such as smartphones, tablets and notebooks where the spending of visitors boost s the market. The maturity of the domestic market, in which most product categories have reached saturation, and an uncertain spending outlook for visitors, particularly from the mainland, combine to produce our modest growth forecast for consumer electronics device spending over the medium term. We envisage a CAGR of 0.5% over 2016-2020 to reach USD4.8bn in 2020, with elevated downside risk from the potential for a hard landing in China or a faster than expected shift in the spending habits of Chinese consumers away from purchasing as visitors in Hong Kong.
Latest Updates And Industry Developments
Computer Hardware Sales: USD1.2bn in 2016 to USD1.3bn in 2020. After the boom and bust in the tablet market in recent years we envisage a smoother growth trajectory, but the composition of replacement sales by form factor will still be determined to a significant degree by vendor innovation.
AV Sales: USD926mn in 2016 to USD1.0bn in 2020. The decline in digital camera spending is permanent, and so the AV segment is on a lower trajectory, but Ultra-HD TV set upgrades do offer upside to vendors.
Handset Sales: USD2.6bn in 2016 to USD2.5bn in 2020. A combination of smartphone market saturation, uncertainty about the spending outlook for visitors from China and price erosion dampen the outlook, but handsets will continue to be the largest device category in Hong Kong.
|Market Maturity Limits Medium-Term Growth Potential|
|Consumer Electronics Forecast By Segment|
|e/f = estimate/forecast. Source: BMI|
The Hong Kong Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Hong Kong.
BMI Research's Hong Kong Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Hong Kong.
- Benchmark BMI's independent consumer electronics industry forecasts for Hong Kong to test other views - a key input for successful budgeting and strategic business planning in the Hong Kong consumer electronics market.
- Target business opportunities and risks in Hong Kong through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.