Hungary Consumer Electronics Report

Providing expert analysis, independent forecasts and competitive intelligence on the consumer electronics industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, Industry Forecast Scenario and Business Environment Rankings.

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  • Get a full view of the competitive landscape to assess your market position
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Hungary Consumer Electronics Report
Product Price
$1,295.00

BMI View: Although macroeconomic challenges will continue to be a drag on the consumer electronics devices market in Hungary in 2016, we envisage a much stronger growth trajectory from 2017 , enabled by significant appreciation of the forint against the US dollar. We forecast device spending will increase at a CAGR of 6.7 % throughout 2016-2020 to USD 2.2 bn , as households make purchasing power gains. This should unlock pent-up replacement spending from 2015-2016, and also has upside for average device prices in global currency terms as affordability in local currency terms increases throughout 2017-2019.

Latest Updates And Industry Developments

  • Computer Hardware Sales: USD646mn in 2016 to USD867mn in 2020, a compound annual growth rate (CAGR) of 7.6%. There is pent-up replacement spending waiting to be unlocked, which should occur from 2017 and boost retail PC spending, but potential cannibalisation of notebook and tablet sales by increasingly powerful smartphones presents downside.

  • AV Sales: USD374mn in 2016 to USD463mn in 2020, a CAGR of 5.5% in US dollar terms. The market will not return to previous peak at height of flat-panel TV set and digital camera boom, but smart TV and Ultra-HD set upgrades will boost the market over the medium term, especially ahead of major sporting events.

  • Handset Sales: USD690mn in 2016 to USD891mn in 2020, a CAGR of 6.6% in US dollar terms. A diminished pool of potential first-time smartphone buyers will see volume growth slow over the medium term, but there is potential for vendor gains through flagship device sales and overall higher average selling prices in USD terms.

Forint Appreciation Forecast To Reverse Device Demand Squeeze From 2017
Hungary Household Income Breakdown (2014-2020)
e/f = BMI estimate/forecast. Source: BMI, National Sources
BMI Industry View
7
SWOT
9
Industry Forecast
11
Structural Trends
11
Table: Consumer Electronics Overview (Hungary 2014-2020)
16
Industry Risk/Reward Index
17
Table: Europe Consumer Electronics Risk/Reward Index, Q4 2016
19
Market Overview
20
Computers
20
Table: PC Sales (Hungary 2014-2020)
20
AV Devices
27
Table: AV Sales (Hungary 2014-2020)
27
Mobile Handsets
31
Table: Mobile Communications (Hungary 2014-2020)
31
Industry Trends And Developments
37
Consumer Electronics Trade
37
Table: CEE Consumer Electronics Trade, 2010-2015
37
Table: Hungary Consumer Electronics Trade, 20010-2015
38
Consumer Electronics Industry Analysis
39
Table: Hungary Consumer Electronics Industry, 2009-2014
42
Regulatory Development
43
Competitive Landscape
47
Consumer Electronics Companies - Hungary
47
Consumer Electronics Vendors - EMEA, 2015
51
Table: Computer Hardware
51
Table: TV Sets
51
Table: Handsets
52
Retail
52
Table: Major Electronics Retailers
52
Table: E-Commerce Retailers
53
Demographic Forecast
54
Table: Population Headline Indicators (Hungary 1990-2025)
55
Table: Key Population Ratios (Hungary 1990-2025)
55
Table: Urban/Rural Population & Life Expectancy (Hungary 1990-2025)
56
Table: Population By Age Group (Hungary 1990-2025)
56
Table: Population By Age Group % (Hungary 1990-2025)
57
Methodology
59
Industry Forecast Methodology
59
Sector-Specific Methodology
60
Sources
60
Risk/Reward Index Methodology
61
Sector-Specific Methodology
62
Table: Consumer Electronics Risk/Reward Index Indicators
62
Table: Weighting Of Indicators
63

The Hungary Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Hungary.

BMI Research's Hungary Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Hungary.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Hungary to test other views - a key input for successful budgeting and strategic business planning in the Hungarian consumer electronics market.
  • Target business opportunities and risks in Hungary through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.