Hungary Consumer Electronics Report

Providing expert analysis, independent forecasts and competitive intelligence on the consumer electronics industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, Industry Forecast Scenario and Business Environment Rankings.

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Hungary Consumer Electronics Report
Product Price
$1,295.00

BMI View: The medium- term outlook for Hungarian consumer electronics device spending is a marked improvement over 2015 and 2016 . We forecast a CAGR of 5.7% over 2016-2020 to total device spending of USD2.3bn in 2020, boosted by forint appreciation forecast by our Country Risk team from 2017 that will increase purchasing power, as well as unlock deferred purchases from 2015 and 2016. The AV and PC markets were most severely impacted by depreciation in 2015 and 2016, and it is in these segments that we envisage the most significant improvement over the medium term. While we expect improvement, there is still downside, with Hungary's economy potentially susceptible to shocks from global headwinds, and regional or national political risks.

Latest Updates And Structural Trends

  • Computer Hardware Sales: USD652mn in 2016 to USD925mn in 2020, a compound annual growth rate (CAGR) of 6.5%. Weak performance expected in 2016, but purchasing power growth from 2017 should see the market accelerate, with deferred purchases from 2015 and 2016 adding to momentum.

  • AV Sales: USD367mn in 2016 to USD499mn in 2020, a CAGR of 5.2% in US dollar terms. The market will not return to previous peak at height of flat-panel TV set and digital camera boom, but smart TV and Ultra-HD set upgrades will boost the market over the medium term.

  • Handset Sales: USD706mn in 2016 to USD899mn in 2020, a CAGR of 5.3% in US dollar terms. Positive impact of forint appreciation will be countered by the depletion of the smartphone upgrade engine, resulting in handset segment underperforming the growth trend to 2014 during the initial smartphone boom.

HUF/USD Trend Reversal To Boost Purchasing Power And Device Demand From 2017
Hungary Household Income Breakdown (USD) (2016-2020)
f = BMI forecast. Source: BMI, National Sources
BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
12
Operational Risk
13
Industry Forecast
15
Table: Consumer Electronics Overview (Hungary 2013-2019)
15
Macroeconomic Forecasts
20
Economic Analysis
20
Table: Central Europe Underperformer
24
Table: Hungary GDP By Expenditure
27
Industry Risk/Reward Index
29
Table: Europe Risk/Rewards Index - Q4 2015
31
Market Overview
32
Computers
32
Table: PC Sales (Hungary 2013-2019)
32
AV Devices
40
Table: AV Sales (Hungary 2013-2019)
40
Mobile Handsets
45
Table: Mobile Communications (Hungary 2013-2019)
45
Competitive Landscape
53
International Companies
53
Table: Dell
53
Table: Huawei
54
Table: Lenovo
55
Table: Samsung Electronics
56
Industry Trends And Developments
57
Table: Electronics Output, 2012-2019
57
Table: Hungary Industrial Parks And Resident IT/Electronics Companies
59
Table: Restructuring Plans Of Major IT/Electronics Companies In Hungary
61
Table: Electronics Output By Segment, 2012-2019
62
Table: Foreign Direct Investment By Asian LCD TV Set Manufacturers In Hungary
62
Regulatory Development
63
Demographic Forecast
66
Table: Population Headline Indicators (Hungary 1990-2025)
67
Table: Key Population Ratios (Hungary 1990-2025)
67
Table: Urban/Rural Population And Life Expectancy (Hungary 1990-2025)
68
Table: Population By Age Group (Hungary 1990-2025)
68
Table: Population By Age Group % (Hungary 1990-2025)
69
Methodology
71
Industry Forecast Methodology
71
Sector-Specific Methodology
72
Sources
72
Risk/Reward Index Methodology
73
Sector-Specific Methodology
74
Table: Consumer Electronics Risk/Reward Index Indicators
74
Table: Weighting Of Indicators
75

The Hungary Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Hungary.

BMI Research's Hungary Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Hungary.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Hungary to test other views - a key input for successful budgeting and strategic business planning in the Hungarian consumer electronics market.
  • Target business opportunities and risks in Hungary through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.