Hungary Consumer Electronics Report

Published 13 May 2015

  • 79 pages
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  • Includes 3 free updated quarterly reports
$1,295.00
Hungary Consumer Electronics Report

BMI View: The Hungarian economy has been a regional underperformer in recent years and the outlook is expected to remain weak in 2015 and into 2016 as forint depreciation against the dollar is expected to dampen device demand. This is a shift from the positive trend in 2014 when booming tablet and smartphone sales, as well as the fact upgrade demand was brought forward by the withdrawal of XP support and the FIFA World Cup , drove overall growth . Although several macroeconomic indicators are expected to continue to strengthen in 2015 , the depreciation of the forint against the US dollar will mean trading conditions remain challenging and we expect a contraction in both PC and AV demand in 2015, while our outlook envisages only modest handset value growth .

Headline Expenditure Projections

  • Computer Hardware Sales: USD934mn in 2014 to USD800mn in 2015, a decrease of 14.4%. A slowdown in tablet sales and the fact desktop and notebook upgrade demand was brought forward to 2014 by XP support withdrawal, will exacerbate the negative impact of depreciation of the forint in 2015.

  • AV Sales: USD497mn in 2014 to USD420mn in 2015, -15.5% in US dollar terms. Forecast downgraded in Q3 to reflect the negative impact of faster forint depreciation, but more positively, the digital camera market should begin to stabilise in 2015 after the boom in smartphone volumes cannibalised sales rapidly in 2012-2014.

  • Handset Sales: USD708mn in 2014 to USD709mn in 2015, +0.1% in US dollar terms. Significant value growth slowdown from 2014, but outperformance gap to other consumer electronics segments will remain wide in 2015 despite the impact of depreciation.

Key Trends And Developments

The handset market in Hungary has been the outperforming segment of the consumer electronics market in recent years - and BMI expects this trend to continue into 2015 even though growth is forecast to slow markedly from 2014. There are several other features of BMI's smartphone...

BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
13
Operational Risk
14
Industry Forecast
16
Table: Consumer Electronics Overview (Hungary 2013-2019)
16
Macroeconomic Forecasts
21
Economic Analysis
21
Table: GDP By Expenditure (Hungary 2012-2019)
28
Industry Risk/Reward Index
29
Industry Risk Reward Ratings
29
Table: CEE Consumer Electronics Risk/Reward Index - Q3 2015
30
Market Overview
31
Computers
31
Table: PC Sales (Hungary 2013-2019)
31
AV Devices
39
Table: AV Sales (Hungary 2013-2019)
39
Mobile Handsets
44
Table: Mobile Communications (Hungary 2013-2019)
44
Competitive Landscape
52
International Companies
52
Table: Lenovo
52
Table: Dell
53
Table: Samsung Electronics
54
Table: Huawei
55
Industry Trends And Developments
56
Table: Electronics Output, 2012-2019
56
Table: Hungary Industrial Parks And Resident IT/Electronics Companies
58
Table: Restructuring Plans Of Major IT/Electronics Companies In Hungary
60
Table: Electronics Output By Segment, 2012-2019
61
Table: Foreign Direct Investment By Asian LCD TV Set Manufacturers In Hungary
62
Regulatory Development
63
Company Profile
66
Albacomp
66
Demographic Forecast
69
Table: Population Headline Indicators (Hungary 1990-2025)
70
Table: Key Population Ratios (Hungary 1990-2025)
70
Table: Urban/Rural Population And Life Expectancy (Hungary 1990-2025)
71
Table: Population By Age Group (Hungary 1990-2025)
71
Table: Population By Age Group % (Hungary 1990-2025)
72
Methodology
74
Industry Forecast Methodology
74
Sector-Specific Methodology
75
Sources
75
Risk/Reward Index Methodology
76
Sector-Specific Methodology
77
Table: Consumer Electronics Risk/Reward Index Indicators
77
Table: Weighting Of Indicators
78

The Hungary Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Hungary.

BMI Research's Hungary Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Hungary.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Hungary to test other views - a key input for successful budgeting and strategic business planning in the Hungarian consumer electronics market.
  • Target business opportunities and risks in Hungary through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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