BMI View: The economic backdrop is forecast to strengthen in Hungary over the medium term - including forint stabilisation - and will support a consumer electronics device spending CAGR of 3.2% over 2016-2020. Purchasing power gains will be evident in an increasingly affluent middle class, which we believe will offset the demographic drag as the working age population declines. Device spending growth will however be unspectacular as there is limited volume growth potential due to approaching saturation in major product categories including PCs, flat-panel TV sets and smartphones.
Latest Updates & Industry Developments
Computer Hardware Sales: USD540mn in 2016 to USD593mn in 2020, a compound annual growth rate (CAGR) of 2.4%. Deferred spending from 2015 and 2016 will provide a short-term boost, but medium-term downside for PC sales if tablet demand is cannibalised by smartphones.
AV Sales: USD407mn in 2016 to USD455mn in 2020, a CAGR of 2.8% in US dollar terms. After a boost to TV set spending in 2016 from Hungary's first international football tournament participation since 1972, we expect the market to move to a slightly weaker trajectory over 2017-2020.
Handset Sales: USD735mn in 2016 to USD863mn in 2020, a CAGR of 4.1% in US dollar terms. Smartphone upgrades will continue to drive the segment in the short term but approaching saturation means value growth is forecast to decelerate in the later years of the forecast period.
|Purchasing Power Gains To Ease Price Sensitivity And Offset Demographic Drag|
|Hungary GDP Per Capita & Population Aged 15-64 Forecast|
|e/f = BMI estimate/forecast. Source: BMI, National sources|
The Hungary Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Hungary.
BMI Research's Hungary Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Hungary.
- Benchmark BMI's independent consumer electronics industry forecasts for Hungary to test other views - a key input for successful budgeting and strategic business planning in the Hungarian consumer electronics market.
- Target business opportunities and risks in Hungary through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.