Hungary Telecommunications Report

Providing expert analysis, independent forecasts and competitive intelligence on the telecommunications industry.

Report includes: BMI Industry View, Industry SWOT Analysis, BMI Industry Forecast Scenario, Telecommunications Risk Reward Index, Market Overview, Regulatory Environment, Company Profiles and Competitive

Why you should buy this report

  • Benefit from the latest market opportunities
  • Understand the threats to your operations and investments and protect your company against future risks
  • Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market
  • Get a full view of the competitive landscape to assess your market position.
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Hungary Telecommunications Report
Product Price
$1,295.00

BMI View: Vodafone emerged as the biggest spender in Hungary's latest spectrum auction in June 2016 , wherein two bidders competed for new 4G/LTE spectrum. While Vodafone s ecured 60MHz, DIGI acquired 20 MHz in the 3.4 to 3. 8 GHz band. The auction outcome makes Vodafone the largest spectrum holder in Hungary. T he latest developments quell suggestions that the operator might sell its Hungarian operations .

Product Innovation Driven By Market Saturation
Hungary Mobile Market Forecasts
National Sources/BMI

Latest Updates & Industry Developments

  • While the mobile market has grown by 5.4% throughout 2015, subscriptions fell by 1.3% in the first quarter of 2016. This meant total subscriptions numbered 11.330mn at the end of March 2016. However, the share of higher value post-paid subscriptions is rising, in line with greater focus on speed. The 3G/4G customer numbers will reach 7.5mn by the end of 2020.

  • In the wireline arena, the focus is on rolling out DOCSIS 3.0 and fibre high-speed accesses, over which operators can deliver multiple high-value services. Triple-play services are in demand, but low income rural areas will be hard to penetrate. There were 3.214mn broadband accesses by end-2015, rising to 3.972mn by 2020.

BMI Industry View
7
SWOT
8
Industry Forecast
9
Latest Updates
9
Table: Telecoms Sector - Historical Data & Forecasts (Hungary 2013-2020)
12
Industry Risk/Reward Index
13
Central And Eastern Europe Industry Risk Reward Index
13
Table: Central And Eastern Europe Risk/Reward Index, Q3 2016
14
Hungary Industry Risk Reward Index
16
Market Overview
17
Market Drivers & Trends
17
Mobile
18
Wireline Voice & Broadband
22
Table: Wireline Voice Accesses By Technology ('000)
23
Pay-TV/Convergence
25
Table: Pay-TV Market - Subscriptions By Platform ('000)
26
Regulatory Development
27
Licensing And Spectrum
27
Fines
27
Internet Tax Stalled Due To Strong Opposition
28
Competitive Landscape
29
Market Structure
29
Table: Key Players - Hungary Telecoms Sector
29
Mobile Operator Data
29
Table: Market Overview
29
Table: Telenor
30
Table: T-Mobile
31
Table: Vodafone
32
Wireline Operator Data
32
Table: Magyar Telekom
32
Table: UPC Hungary
35
Table: Invitel
36
Company Profile
38
Invitel
38
SWOT Analysis
38
Magyar Telekom
41
SWOT Analysis
41
Telenor Hungary
44
Vodafone Hungary
47
Demographic Forecast
50
Table: Population Headline Indicators (Hungary 1990-2025)
51
Table: Key Population Ratios (Hungary 1990-2025)
51
Table: Urban/Rural Population & Life Expectancy (Hungary 1990-2025)
52
Table: Population By Age Group (Hungary 1990-2025)
52
Table: Population By Age Group % (Hungary 1990-2025)
53
Glossary
55
Table: Glossary Of Terms
55
Methodology
57
Industry Forecast Methodology
57
Sources
59
Risk/Reward Index Methodology
59
Table: Risk/Reward Index Indicators
60
Table: Weighting Of Indicators
61

The Hungary Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Hungary's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Hungary Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Hungary.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Hungary to test other views - a key input for successful budgeting and strategic business planning in the Hungarian telecoms market.
  • Target business opportunities and risks in Hungary's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Hungary.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts and views, covering the ARPU, fixed-line, mobile (including 3G & 4G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Historic data series (2010-2013) and forecasts to end-2019 for all key industry indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-line Telephony – Telephone lines (‘000); telephone lines/100 inhabitants.
  • Cellular Telephony – Mobile phone subscribers (‘000); mobile phone subscribers/100 inhabitants; and where available, 3G & 4G subscribers (‘000); 3G & 4G subscribers/100 inhabitants; 3G & 4G subscribers as a percentage of overall mobile market.
  • Internet Markets – Internet users (‘000); internet users/100 inhabitants; broadband internet subscribers (‘000); broadband internet subscribers/100 inhabitants.

BMI’s Telecommunications Risk Reward Index

BMI’s Risk Reward Indices provide investors (vendors, operators and suppliers) looking for opportunities in the region with a clear country comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an Indices of highest to lowest appeal to investors, with each position explained.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed-line and internet segments, broken down into:

  • Market Data – Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout – Analysis of rollout/adoption of new technology, such as 3G & 4G, WiMAX, IPTV, pay-TV, LTE and valueadded handset services (gaming, music, video, apps etc.).
  • Mobile Content – The latest trends in content and services available and being introduced by mobile operators, including a timeline of all the latest major mobile content developments.
    Company Database – A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G & 4G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. Also covers the latest updates in the market’s development and regulatory rulings.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Sources

The Telecommunications Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.