Hungary Telecommunications Report

Published 28 October 2015

Quarterly report providing expert analysis, independent forecasts and competitive intelligence on the telecommunications industry.

Report includes: BMI Industry View, Industry SWOT Analysis, BMI Industry Forecast Scenario, Telecommunications Risk Reward Index, Market Overview, Regulatory Environment, Company Profiles and Competitive

Why you should buy this report

  • Benefit from the latest market opportunities
  • Understand the threats to your operations and investments and protect your company against future risks
  • Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market
  • Get a full view of the competitive landscape to assess your market position.

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Hungary Telecommunications Report
Product Price

BMI View: Two new mobile network operators plan to launch in the near future, but with Vodafone mulling a withdrawal and multiplay operator UPC recording only tepid interest in its MVNO services, prospects are not good for new infrastructure-led players . Mobile data usage is trending upwards but has yet to generate the kind of revenues needed to offset declining voice and messaging revenues. However, triple-play uptake at Telekom, Invitel and UPC highlight the potential posed by convergence.

Product Innovation Driven By Market Saturation
Hungary Mobile Market Forecasts
f = BMI forecast. Source: BMI, operators

Latest Updates & Industry Developments

  • Just 27,000 new mobile subscriptions were added in H115, taking the total to 10.92mn. This was in line with expectations and we forecast 10.98mn by the end of the year. The focus is on 3G/4G migration and customer numbers will reach 4.61mn in 2015 and 5.72mn by 2019.

  • In the wireline arena, the focus is on rolling out DOCSIS 3.0 and fibre high-speed accesses, over which operators can deliver multiple high-value services. Triple-play services are in demand, but low-income rural areas will be hard to penetrate. There will be 3.21mn broadband accesses by end-2015, rising to 3.68mn by 2019.

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BMI Industry View
Industry Forecast
Latest Updates
Structural Trends
Table: Telecoms Sector - Historical Data & Forecasts (Hungary 2012-2019)
Industry Risk/Reward Index
Industry Risk Reward Ratings
Table: Central And Eastern Europe Telecoms Risk/Rewards Index, Q1 2016
Market Overview
Market Drivers & Trends
Wireline Voice & Broadband
Table: Wireline Voice Accesses By Technology ('000)
Pay TV/Convergence
Table: Pay-TV Market - Subscriptions By Platform ('000)
Regulatory Development
Table: Hungary - Regulatory Bodies
Competitive Landscape
Table: Key Players - Hungary Telecoms Sector
Mobile Operator Data
Table: Market Overview
Table: Telenor
Table: T-Mobile
Wireline Operator Data
Table: Magyar Telekom
Table: UPC Hungary
Table: Invitel
Company Profile
Magyar Telekom
Telenor Hungary
Vodafone Hungary
Demographic Forecast
Table: Population Headline Indicators (Hungary 1990-2025)
Table: Key Population Ratios (Hungary 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Hungary 1990-2025)
Table: Population By Age Group (Hungary 1990-2025)
Table: Population By Age Group % (Hungary 1990-2025)
Table: Glossary Of Terms
Industry Forecast Methodology
Risk/Reward Index Methodology
Table: Risk/Reward Index Indicators
Table: Weighting Of Indicators

The Hungary Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Hungary's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Hungary Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Hungary.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Hungary to test other views - a key input for successful budgeting and strategic business planning in the Hungarian telecoms market.
  • Target business opportunities and risks in Hungary's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Hungary.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).


BMI Industry View

Summary of BMI’s key industry forecasts and views, covering the ARPU, fixed-line, mobile (including 3G & 4G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Historic data series (2010-2013) and forecasts to end-2019 for all key industry indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-line Telephony – Telephone lines (‘000); telephone lines/100 inhabitants.
  • Cellular Telephony – Mobile phone subscribers (‘000); mobile phone subscribers/100 inhabitants; and where available, 3G & 4G subscribers (‘000); 3G & 4G subscribers/100 inhabitants; 3G & 4G subscribers as a percentage of overall mobile market.
  • Internet Markets – Internet users (‘000); internet users/100 inhabitants; broadband internet subscribers (‘000); broadband internet subscribers/100 inhabitants.

BMI’s Telecommunications Risk Reward Index

BMI’s Risk Reward Indices provide investors (vendors, operators and suppliers) looking for opportunities in the region with a clear country comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an Indices of highest to lowest appeal to investors, with each position explained.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed-line and internet segments, broken down into:

  • Market Data – Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout – Analysis of rollout/adoption of new technology, such as 3G & 4G, WiMAX, IPTV, pay-TV, LTE and valueadded handset services (gaming, music, video, apps etc.).
  • Mobile Content – The latest trends in content and services available and being introduced by mobile operators, including a timeline of all the latest major mobile content developments.
    Company Database – A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G & 4G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. Also covers the latest updates in the market’s development and regulatory rulings.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.


The Telecommunications Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.