Hungary Telecommunications Report

Published 26 January 2015

  • 100 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Hungary Telecommunications Report

BMI View: In 2014 Hungary underwent its first large scale 4G spectrum auctions, which saw nine blocks of bandwidth divvied up between four network operators. Alongside incumbents Telenor , T-Mobile and Vodafone , the telecommunications regulator NMHH also licenced a new market player Digi . BMI believes that while Digi's entrance will have a limited impact on the Hungarian mobile market, the auction will spur 4G and mobile data usage growth. Meanwhile, in the wireline segment, i t is believed that Mid Europa Partners will sell its subsidiary Hungarian telephony and broadband operator Invitel within 2014, which could result in a decrease competition in the fixed-line market.

Key Data

  • The most recent operator data show a total of 10.813mn mobile subscriptions in Hungary at the end of September 2014, equal to a penetration rate of 108.9%, with total subscriptions up by 0.7% y-o-y.

  • Meanwhile the mobile internet market is booming. NMHH reported a total of 3.095mn active mobile internet subscriptions at the end of 2013, up 29%, making it the outperforming growth segment of Hungary's telecoms market.

  • Converged service provision acted as a buffer against fixed-to-mobile substitution in 2013, with fixed-line subscriptions up 2.6% to 3.039mn in Q413.

Key Trends And Developments

The regulatory environment in Hungary continued to generate uncertainty for operators in 2014, with potential for further shocks in 2015, despite a victory regarding the internet tax. In October 2014 Minister of National Economy Mihály Varga stated the Hungarian government's intention to impose a new tax of between 4.5% and 6% on internet service providers in 2015. The government planned to charge HUF150 (USD0.62) on every gigabyte of data used. However, tens of thousands of Hungarians took to the streets on October 26 in Budapest to protest the government's plans to introduce an internet tax. Those opposed to the tax view it as a measure restricting...

Table of Contents

BMI Industry View
7
SWOT
9
SWOT Mobile
9
SWOT Wireline
11
Political
12
Economic
13
Industry Forecast
14
Mobile
14
Table: Telecoms Sector - Mobile - Historical Data & Forecasts (Hungary 2011-2018)
14
Wireline
18
Table: Telecoms Sector - Wireline - Historical Data & Forecasts (Hungary 2011-2018)
18
Industry Risk/Reward Ratings
21
Industry Risk Reward Ratings
21
Table: Central & Eastern Europe Telecoms Risk/Reward Index, Q115
25
Market Overview
27
Mobile
27
Table: Hungary Mobile Market Regional Comparisons, 2013
28
Recent Developments
28
Mobile Growth
29
Market Shares
30
Table: Hungary - Mobile Market Net Additions ('000), 2012-2014
31
Usage
33
MVNOs
35
Networks
35
Mobile Content/Value-Added Services
37
Table: Selected VAS Services
39
Table: Mobile Contract Wins
39
Table: Market Overview
40
Table: T-Mobile
40
Table: Telenor
41
Table: Vodafone
42
Central And Eastern Europe Mobile Content
43
Wireline
47
Key Developments
47
Fixed-Line
47
Table: Total Fixed-Line Subscriptions By Technology ('000),
47
Broadband
49
Table: Magyar Telekom Pay-TV Subscriptions By Technology ('000) & Blended TV ARPU (HUF)
55
Table: Wireline Developments, 2008-2013
56
Industry Trends And Developments
57
Table: Industry Trends And Developments
60
Regulatory Development
61
Table: Hungary - Regulatory Bodies
62
Competitive Landscape
63
Table: Key Players - Hungary Telecoms Sector
63
Company Profile
64
Magyar Telekom
64
T-Mobile Hungary
68
Invitel Holdings
72
Telenor Hungary
76
Vodafone Hungary
80
Regional Overview
83
Demographic Forecast
89
Table: Hungary's Population By Age Group, 1990-2020 ('000)
90
Table: Hungary's Population By Age Group, 1990-2020 (% of total)
91
Table: Hungary's Key Population Ratios, 1990-2020
92
Table: Hungary's Rural And Urban Population, 1990-2020
92
Methodology
93
Industry Forecast Methodology
93
Sources
95
Risk/Reward Index Methodology
95
Table: Risk/Reward Index Indicators
96
Table: Weighting Of Indicators
97

The Hungary Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Hungary's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Hungary Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Hungary.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Hungary to test other views - a key input for successful budgeting and strategic business planning in the Hungarian telecoms market.
  • Target business opportunities and risks in Hungary's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Hungary.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts and views, covering the ARPU, fixed-line, mobile (including 3G & 4G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Historic data series (2010-2013) and forecasts to end-2019 for all key industry indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-line Telephony – Telephone lines (‘000); telephone lines/100 inhabitants.
  • Cellular Telephony – Mobile phone subscribers (‘000); mobile phone subscribers/100 inhabitants; and where available, 3G & 4G subscribers (‘000); 3G & 4G subscribers/100 inhabitants; 3G & 4G subscribers as a percentage of overall mobile market.
  • Internet Markets – Internet users (‘000); internet users/100 inhabitants; broadband internet subscribers (‘000); broadband internet subscribers/100 inhabitants.

BMI’s Telecommunications Risk Reward Index

BMI’s Risk Reward Indices provide investors (vendors, operators and suppliers) looking for opportunities in the region with a clear country comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an Indices of highest to lowest appeal to investors, with each position explained.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed-line and internet segments, broken down into:

  • Market Data – Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout – Analysis of rollout/adoption of new technology, such as 3G & 4G, WiMAX, IPTV, pay-TV, LTE and valueadded handset services (gaming, music, video, apps etc.).
  • Mobile Content – The latest trends in content and services available and being introduced by mobile operators, including a timeline of all the latest major mobile content developments.
    Company Database – A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G & 4G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. Also covers the latest updates in the market’s development and regulatory rulings.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Sources

The Telecommunications Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc