Hungary Telecommunications Report

Published 28 July 2015

  • 65 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
$1,295.00
Hungary Telecommunications Report

BMI View: Despite still being considered an emerging market, Hungarian mobile penetration has passed a saturation point and BMI believes that both penetration and market growth will plateau over our forecast period. In order to boost revenues , operators are focussing on value-added data products as well as developing LTE networks, but this is yet to be reflected in ARPU growth of non-voice services. Meanwhile, fixed-line subscription growth has proved to be resilient, but BMI believes that overall subscriptions will decline over our forecast period.

Key Data

  • Mobile market growth is largely over, with just 1.25% growth in 2014. Although the fastest rate of growth since 2008, only incremental growth is expected over 2015-2019, with an average compound annual growth rate of just 0.5%. Operators will focus on upgrading existing subscribers to 4G and postpaid platforms.

  • Fixed-line growth continues as a result of bundled services and moving consumers to IP-based services. Nevertheless, the market will decline from 2016, ending 2019 with 30.5% penetration.

  • Competition in broadband technologies on offer help to boost broadband growth with the segment remaining the most dynamic, growth over 2015-2019 to average 3.9%.

Slowing Growth Marks Maturing Market
Hungary Telecoms Growth Rates (%)
f = BMI forecast. Source: NMHH, operators, BMI
BMI Industry View
7
SWOT
9
Political
11
Economic
12
Operational Risk
13
Industry Forecast
15
Table: Telecoms Sector - Historical Data And Forecasts (Hungary 2012-2019)
15
Industry Risk/Reward Index
19
Table: Central And Eastern Europe Telecoms Risk/Rewards Index, Q4 2015
22
Market Overview
24
Recent Developments
24
Mobile
24
Wireline
31
Table: Total Fixed-Line Subscriptions By Technology ('000)
32
Broadband
33
Table: TV Market Subscription Growth ('000), 2012-2014
35
Regulatory Development
36
Table: Hungary - Regulatory Bodies
37
Competitive Landscape
38
Table: Key Players - Hungary Telecoms Sector
38
Table: Market Overview
38
Table: Telenor
39
Table: T-Mobile
39
Table: Vodafone
41
Company Profile
42
Invitel Holdings
42
Magyar Telekom
46
Telenor Hungary
50
Vodafone Hungary
53
Demographic Forecast
56
Table: Population Headline Indicators (Hungary 1990-2025)
57
Table: Key Population Ratios (Hungary 1990-2025)
57
Table: Urban/Rural Population And Life Expectancy (Hungary 1990-2025)
58
Table: Population By Age Group (Hungary 1990-2025)
58
Table: Population By Age Group % (Hungary 1990-2025)
59
Methodology
61
Industry Forecast Methodology
61
Sources
63
Risk/Reward Index Methodology
63
Table: Risk/Reward Index Indicators
64
Table: Weighting Of Indicators
65

The Hungary Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Hungary's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Hungary Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Hungary.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Hungary to test other views - a key input for successful budgeting and strategic business planning in the Hungarian telecoms market.
  • Target business opportunities and risks in Hungary's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Hungary.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts and views, covering the ARPU, fixed-line, mobile (including 3G & 4G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Historic data series (2010-2013) and forecasts to end-2019 for all key industry indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-line Telephony – Telephone lines (‘000); telephone lines/100 inhabitants.
  • Cellular Telephony – Mobile phone subscribers (‘000); mobile phone subscribers/100 inhabitants; and where available, 3G & 4G subscribers (‘000); 3G & 4G subscribers/100 inhabitants; 3G & 4G subscribers as a percentage of overall mobile market.
  • Internet Markets – Internet users (‘000); internet users/100 inhabitants; broadband internet subscribers (‘000); broadband internet subscribers/100 inhabitants.

BMI’s Telecommunications Risk Reward Index

BMI’s Risk Reward Indices provide investors (vendors, operators and suppliers) looking for opportunities in the region with a clear country comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an Indices of highest to lowest appeal to investors, with each position explained.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed-line and internet segments, broken down into:

  • Market Data – Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout – Analysis of rollout/adoption of new technology, such as 3G & 4G, WiMAX, IPTV, pay-TV, LTE and valueadded handset services (gaming, music, video, apps etc.).
  • Mobile Content – The latest trends in content and services available and being introduced by mobile operators, including a timeline of all the latest major mobile content developments.
    Company Database – A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G & 4G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. Also covers the latest updates in the market’s development and regulatory rulings.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Sources

The Telecommunications Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.

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