Hungary Telecommunications Report

Published 19 May 2015

  • 88 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Hungary Telecommunications Report

BMI View: Operators focus on 4G developments as overall market growth is minimal. A partnership for 4G network expansion between mobile market leaders T-Mobile and Telenor offers an opportunity to keep costs low and ensure competitive pricing . As taxation on the industry continues, with no confirmed end in sight, operators face uncertainty that will result in lower investment while the government continues to target the industry. Bundled services are offering the greatest growth potential, enabling operators to tie consumers in for longer.

Key Data

  • Mobile market growth is largely over, with just 1.25% growth in 2014. Although the fastest rate of growth since 2008, only incremental growth is expected over 2015-2019. Operators will focus on upgrading existing subscribers to 4G and postpaid platforms.

  • Fixed-line growth continues as a result of bundled services and moving consumers to IP-based services. Nevertheless, the market will decline from 2016, ending 2019 with 30.5% penetration.

  • Competition in broadband technologies on offer help to boost broadband growth with the segment remaining the most dynamic, growth over 2015-2019 to average 3.9%.

Risk/Reward Index

Hungary rose to second place in our ratings this quarter, despite a decrease in the Industry Risks score that resulted from ongoing taxation on the telecoms industry. Its improved position was the result of worsening growth forecasts for Russia. Despite slow growth in the mobile sector, we see improved subscriber mix and spending that will boost operator incomes. The country's regulatory environment acts as a deterrent to investment as uncertainty will hold back operator capex plans. While the market maintains strong potential for improved consumer spending, operators will remain cautious, while the government's plans are unconfirmed. Addressing this, operators will look to partnerships and mergers to keep costs low and shore up subscriber bases.

Table of Contents

BMI Industry View
7
SWOT
8
Political
10
Economic
12
Operational Risk
13
Industry Forecast
15
Table: Telecoms Sector - Historical Data & Forecasts (Hungary 2012-2019)
15
Industry Risk/Reward Ratings
19
Industry Risk Reward Ratings
19
Table: Central & Emerging Europe Telecoms Index, Q3 2015
22
Market Overview
24
Mobile
24
Table: Hungary Mobile Market Regional Comparisons, 2013
25
Recent Developments
25
Mobile Growth
26
Market Shares
27
Usage
28
MVNOs
30
Networks
30
Mobile Content/Value-Added Services
33
Subsection Titlesubsection:titleMobile Operator Data
35
Table: Market Overview
35
Table: T-Mobile
35
Table: Telenor
36
Table: Vodafone
37
Central And Eastern Europe Mobile Content
37
Wireline
42
Key Developments
42
Fixed-Line
42
Table: Total Fixed-Line Subscriptions By Technology ('000)
43
Broadband
45
Table: TV Market Subscription Growth ('000), 2012-2014
51
Table: Wireline Developments, 2008-2013
52
Industry Trends And Developments
53
Regulatory Development
56
Table: Hungary - Regulatory Bodies
57
Competitive Landscape
58
Table: Key Players - Hungary Telecoms Sector
58
Company Profile
59
Magyar Telekom
59
Telenor Hungary
64
Vodafone Hungary
67
Invitel Holdings
70
Regional Overview
74
Business Divisions
74
Table: Revenue By Business Segment (HRK '000)
74
Financial Performance
75
Geographical Performance
75
Table: Revenue By Geography (HRKmn)
76
Domestic Market
76
Export Markets
77
Ericsson Market
77
Outlook
77
Table: Selected ENT Contracts, 2013-2014
78
Demographic Forecast
79
Table: Population Headline Indicators (Hungary 1990-2025)
80
Table: Key Population Ratios (Hungary 1990-2025)
80
Table: Urban/Rural Population And Life Expectancy (Hungary 1990-2025)
81
Table: Population By Age Group (Hungary 1990-2025)
81
Table: Population By Age Group % (Hungary 1990-2025)
82
Methodology
84
Industry Forecast Methodology
84
Sources
86
Risk/Reward Index Methodology
86
Table: Risk/Reward Index Indicators
87
Table: Weighting Of Indicators
88

The Hungary Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Hungary's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Hungary Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Hungary.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Hungary to test other views - a key input for successful budgeting and strategic business planning in the Hungarian telecoms market.
  • Target business opportunities and risks in Hungary's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Hungary.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts and views, covering the ARPU, fixed-line, mobile (including 3G & 4G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Historic data series (2010-2013) and forecasts to end-2019 for all key industry indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-line Telephony – Telephone lines (‘000); telephone lines/100 inhabitants.
  • Cellular Telephony – Mobile phone subscribers (‘000); mobile phone subscribers/100 inhabitants; and where available, 3G & 4G subscribers (‘000); 3G & 4G subscribers/100 inhabitants; 3G & 4G subscribers as a percentage of overall mobile market.
  • Internet Markets – Internet users (‘000); internet users/100 inhabitants; broadband internet subscribers (‘000); broadband internet subscribers/100 inhabitants.

BMI’s Telecommunications Risk Reward Index

BMI’s Risk Reward Indices provide investors (vendors, operators and suppliers) looking for opportunities in the region with a clear country comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an Indices of highest to lowest appeal to investors, with each position explained.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed-line and internet segments, broken down into:

  • Market Data – Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout – Analysis of rollout/adoption of new technology, such as 3G & 4G, WiMAX, IPTV, pay-TV, LTE and valueadded handset services (gaming, music, video, apps etc.).
  • Mobile Content – The latest trends in content and services available and being introduced by mobile operators, including a timeline of all the latest major mobile content developments.
    Company Database – A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G & 4G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. Also covers the latest updates in the market’s development and regulatory rulings.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Sources

The Telecommunications Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.

secure
Benefit from discounts when you add multiple products to your basket
2 Products SAVE 10%
3 Products SAVE 15%
4 Products SAVE 20%
5 Products SAVE 25%
6 Products SAVE 30%
7 - 20 Products SAVE 35%
21 Products or more SAVE 40%

Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc