Hungary Tourism Report

Quarterly report providing expert analysis, independent forecasts and competitive intelligence on the tourism industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, BMI's Tourism Risk Reward Index, Economic Forecasts, Company Profiles and Global, Regional and Country Industry Overviews.

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Hungary Tourism Report
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BMI View: We expect Hungary ' s tourism market to continue its healthy growth as the number of tourist arrivals in the country will steadily increase in the forecast period. Initial concerns about the decrease in the number of Russian tourists have been discarded as the Asia Pacific and the North American market started bringing in more tourists, a trend that is set to continue in the next five years. This will contribute to increasing the value of international travel receipts. However, Hungary has yet to realise the full potential of the Asia Pacific market, which could bring significant re venues but is being held back due to the complex process for obtaining visas .

Key Forecasts (Hungary 2014-2020)
2014e 2015e 2016f 2017f 2018f 2019f 2020f
National Sources/BMI
Hotel and restaurant industry value, HUFbn 431.77 436.46 453.65 475.46 499.04 522.75 545.09
Hotel and restaurant industry value, HUFbn, % y-o-y 15.5 1.1 3.9 4.8 5.0 4.8 4.3
Hotel and restaurant industry value, USDbn 1.9 1.6 1.6 1.8 2.0 2.2 2.3
Hotel and restaurant industry value, USDbn, % y-o-y 11.0 -16.0 3.3 10.7 12.0 11.2 4.3
International tourism receipts, USDbn 6.60 5.64 5.67 6.25 6.93 7.52 7.84
International tourism receipts, USDbn, % y-o-y 4.2 -14.6 0.5 10.2 10.8 8.6 4.3
International tourism receipts, HUFbn 1,536.84 1,579.34 1,597.92 1,668.05 1,731.76 1,770.98 1,846.77
International tourism receipts, HUFbn, % y-o-y 8.4 2.8 1.2 4.4 3.8 2.3 4.3
Total arrivals, '000 11,027.71 11,523.96 12,007.97 12,428.25 12,756.04 13,091.41 13,435.59
Total arrivals, '000, % y-o-y 3.8 4.5 4.2 3.5 2.6 2.6 2.6

Key Updates And Forecasts

  • Overall, Hungary's inbound tourism market is expected to experience steady growth throughout our forecast period, with arrivals set to increase from 12mn in 2016 to 13.4mn in 2020 - the majority of which will be accounted for by travel from Hungary's European neighbours.

  • The government is very active in promoting the country abroad as a major tourist destination. It is also attempting to retain Hungarian tourists, developing certain areas of the country that are more likely to attract them for some holidays (for instance ski resorts).

  • Wizzair continues to open-up new routes. In October/December 2015, the following new routes were inaugurated from Budapest airport: Paris-Beauvais; Tenerife; Milan: and, Azerbaijan.

BMI Industry View
Table: Key Forecasts (Hungary 2012-2019)
Industry Forecast
Table: Inbound Tourism (Hungary 2012-2019)
Table: Tourism Receipts (Hungary 2012-2019)
Table: Hotel Accommodation (Hungary 2012-2019)
Table: Tourist Departures and Consumption (Hungary 2012-2019)
Industry Risk/Reward Index
Tourism Risk/Reward Index
Table: Central Eastern Europe Tourism Risk/Reward Index
Market Overview
Competitive Landscape
Domestic Hotel Groups
Table: Domestic Hotel Groups
International Hotel Groups
Table: International Hotel Groups
Industry Forecast Methodology
Risk/Reward Index Methodology
Table: Weighting Of Indicators

The Hungary Tourism Report has been researched at source and features BMI Research's independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's Hungary Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Hungarian tourism industry.

Key Benefits

  • Benchmark BMI's independent tourism industry forecasts for Hungary to test other views - a key input for successful budgetary and planning in the Hungarian tourism market.
  • Target business opportunities and risks in the Hungarian tourism sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Hungary.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).


BMI Industry View

This contains a synopsis of our forecasts, and any changes, together with an overview of key trends and developments in the tourism industry, and an assessment of the impact of various economic and national factors which might affect the sector. It also covers new transport projects, new hotel developments, and acquisitions.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the tourism sector and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Forecasts to end-2019 for all key indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecasts:

  • Inbound Tourism: Total arrivals (‘000 and growth % y-o-y), arrivals by region (‘000 and growth % y-o-y), arrivals by country (‘000 and growth % y-o-y), top 10 source countries for arrivals.
  • Outbound Tourism: Total departures (‘000 and growth % y-o-y), departures by regional destination (‘000 and growth % y-o-y), departures by country (‘000 and growth % y-o-y), top 10 destination countries.
  • Travel & Receipts: Methods of travel for arrivals (air, ship, rail) (‘000 and growth % y-o-y), international tourism receipts for transport (USDbn and growth % y-o-y), international tourism receipts for travel items (USDbn and growth % y-o-y).
  • Hotels: Hotel industry value (USDbn and growth % y-o-y), number of hotels (‘000 and growth % y-o-y), total overnight stays (‘000 and growth % y-o-y), length of stay, occupancy rate (%), number of total

BMI’s Tourism Risk Reward Index

BMI’s Risk Reward Indices provide investors (tour operators, tourism infrastructure investors, financial institutions) looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards.

Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an indices of highest to lowest appeal to investors, with each position explained.

Market Overview

This contains a comprehensive overview of the tourism industry in the country, its overall value, the value of its hotels industry, trends in the hotels industry and any new developments. It also contains an evaluation of the top 10 global hotel groups’ presence in the country, which brands are present in which cities, the number of hotels and any planned developments and strategies. The Market Overview also considers the tourism infrastructure developments in the country, in particular transport infrastructure projects such as ports and airports. Tables are also included from our regularly updated Key Projects Database, which contain details of projects, their value, the time frame, their current status, the companies involved and their estimated completion dates.

Competitive Landscape

This section provides insight into key domestic players in the hotel industry, discussing, for example, the number of hotels, brands, financial data, geographical spread, recent developments and strategies of individual companies.

The Tourism Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reprts instead contain information on the current activities of prominent companies operating in the market.