Indonesia Consumer Electronics Report

Published 14 August 2015

  • 77 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
$1,295.00
Indonesia Consumer Electronics Report

BMI View: The consumer story in Indonesia is one of the most attractive in the region over the next decade and has the potential to be a medium-term outperformer due to favourable demographic dynamics, rising levels of urbanisation, greater household leverage and more than a doubling of GDP per capita. These dynamics translate into our positive outlook for the consumer electronics market, which also has the low device penetration and local vendor investment to support our forecast at the industry-level. Encouraging uptake in the most advanced smartphones has become a focus for the Indonesian government since the start of 2015, following the launch of 4G by the major mobile operators. As the youthful Indonesian population sees its income rise over the next few years, smartphones and other high-cost devices will become more affordable. Overall, market growth will see the market reach USD20.5bn in 2019, equal to a compound annual growth rate of 5.2% in US dollar terms 2015-2019.

Headline Expenditure Projections

  • Computer Hardware Sales: USD6.7bn in 2015 to USD9.5bn in 2019, compound annual growth rate (CAGR) of 7.0% 2015-2019. Due to low penetration, we expect continued growth in notebook volumes, alongside booming volumes in the tablet market, with growth set to accelerate from 2016.

  • AV Sales : Rising from USD2.1bn in 2015 to USD2.3bn in 2019, CAGR of 1.1% 2015-2019. Unfavourable device trends including Price erosion in the TV set market and the squeeze on audio device and digital cameras demand from the rise of multi-functional smartphones will continue to limit growth.

  • Handset Sales: Rising from almost USD7.5bn in 2015 to USD8.7bn in 2019, a CAGR of 4.6% 2015-2019. Market value growth will slow over the medium term due to a combination of market saturation and intense price competition in both the Android and Windows ecosystems.

Key Trends And Developments

The Ministry of Communications and Information Technology is supporting the...

BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
13
Operational Risk
15
Industry Forecast
17
Table: Consumer Electronics Overview (Indonesia 2013-2019)
17
Macroeconomic Forecasts
23
Indonesia - Economic Growth Unlikely To Rebound Significantly
23
Industry Risk/Reward Index
26
Table: Asia CE Risk/Reward Index - Q415
29
Market Overview
30
Computers
30
Table: PC Sales (Indonesia 2013-2019)
30
AV Devices
37
Table: AV Sales (Indonesia 2013-2019)
37
Mobile Handsets
42
Table: Mobile Communications (Indonesia 2013-2019)
42
Competitive Landscape
52
International Companies
52
Table: Lenovo Indonesia
52
Table: Foxconn Technology Group
53
Table: Intel
54
Local Companies
55
Table: PT Global Teleshop
55
Industry Trends And Developments
56
Table: Smartphone Production Expansion In Indonesia By Vendor
57
Table: Electronics Industry Overview
58
Table: Computer Production And Exports
61
Table: AV Production
62
Table: Manufacturing
63
Regulatory Development
64
Table: Key Ministers And Departments
64
Demographic Forecast
67
Demographic Outlook
67
Table: Population Headline Indicators (Indonesia 1990-2025)
68
Table: Key Population Ratios (Indonesia 1990-2025)
68
Table: Urban/Rural Population And Life Expectancy (Indonesia 1990-2025)
69
Table: Population By Age Group (Indonesia 1990-2025)
69
Table: Population By Age Group % (Indonesia 1990-2025)
70
Methodology
72
Industry Forecast Methodology
72
Sector-Specific Methodology
73
Sources
73
Risk/Reward Index Methodology
74
Sector-Specific Methodology
75
Table: Consumer Electronics Risk/Reward Index Indicators
75
Table: Weighting Of Indicators
76

The Indonesia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Indonesia.

BMI Research's Indonesia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Indonesia.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Indonesia to test other views - a key input for successful budgeting and strategic business planning in the Indonesian consumer electronics market.
  • Target business opportunities and risks in Indonesia through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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