Indonesia Consumer Electronics Report

Providing expert analysis, independent forecasts and competitive intelligence on the consumer electronics industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, Industry Forecast Scenario and Business Environment Rankings.

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Indonesia Consumer Electronics Report
Product Price
$1,295.00

BMI View: Depreciation of the rupiah against the US dollar was a drag on consumer electronics spending growth in Indonesia in 2014 and 2015 - and we expect it will continue to erode the affordability of imported devices for Indonesian households in 2016. There is however a much stronger medium term outlook, with devices spending growth forecast to accelerate markedly from 2017 as economic growth strengthens and the rupiah appreciates significantly against the US dollar 2017-2019. Other factors making a positive contribution to the consumer spending growth story will include favourable demographic dynamics, rising levels of urbanisation, and declining device prices . Overall, market growth will see the market reach USD18.09bn in 2019, equal to a compound annual growth rate of 6.3% in US dollar terms 2015-2019.

Latest Updates & Industry Development s

  • Computer Hardware Sales: USD4.68bn in 2016 to USD6.95bn in 2019, compound annual growth rate (CAGR) of 8.1% 2016-2019. Short term outlook downgraded to reflect economic weakness, including drag of depreciation on affordability, but over the medium term underlying income growth will deepen the market as large numbers of households gain the disposable income for PC purchases for the first time.

  • AV Sales : Rising from USD2.13bn in 2016 to USD2.41bn in 2019, CAGR of 3.5% 2015-2019. Rising incomes will drive spending growth, particularly in the TV set markets as households upgrade to LED/LCD models, but this will be partially offset by the squeeze on audio device and digital camera demand from the rise of multi-functional smartphones.

  • Handset Sales: Rising from USD7.19bn in 2016 to USD8.72bn in 2019, a CAGR of 5.8% 2016-2019. Market value growth will slow over the medium term due to a combination of market saturation and intense price competition in both the Android ecosystem between global, Chinese and local brands.

Broad Based Economic Growth To Unlock Device Spending Potential
Household Income Breakdown (USD) (2015-2019)
f = BMI forecast. Source: National Sources, BMI
BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Industry Forecast
11
Recent Developments
11
Structural Trends
11
Table: Consumer Electronics Overview (Indonesia 2013-2019)
16
Industry Risk/Reward Index
17
Risk/Reward Index
17
Table: Asia CE Risk/Reward Index - Q116
20
Market Overview
21
Computers
21
Table: PC Sales (Indonesia 2013-2019)
21
AV Devices
29
Table: AV Sales (Indonesia 2013-2019)
29
Mobile Handsets
33
Table: Mobile Communications (Indonesia 2013-2019)
33
Competitive Landscape
43
International Companies
43
Table: Lenovo Indonesia
43
Table: Foxconn Technology Group
44
Table: Intel
45
Local Companies
46
Table: PT Global Teleshop
46
Industry Trends And Developments
47
Table: Smartphone Production Expansion In Indonesia By Vendor
48
Table: Electronics Industry Overview
49
Table: Computer Production And Exports
52
Table: AV Production
53
Table: Manufacturing
54
Regulatory Development
55
Table: Key Ministers And Departments
55
Demographic Forecast
58
Demographic Outlook
58
Table: Population Headline Indicators (Indonesia 1990-2025)
59
Table: Key Population Ratios (Indonesia 1990-2025)
59
Table: Urban/Rural Population & Life Expectancy (Indonesia 1990-2025)
60
Table: Population By Age Group (Indonesia 1990-2025)
60
Table: Population By Age Group % (Indonesia 1990-2025)
61
Methodology
63
Industry Forecast Methodology
63
Sector-Specific Methodology
64
Sources
64
Risk/Reward Index Methodology
65
Sector-Specific Methodology
66
Table: Consumer Electronics Risk/Reward Index Indicators
66
Table: Weighting Of Indicators
67

The Indonesia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Indonesia.

BMI Research's Indonesia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Indonesia.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Indonesia to test other views - a key input for successful budgeting and strategic business planning in the Indonesian consumer electronics market.
  • Target business opportunities and risks in Indonesia through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.