BMI View: Market consolidation has changed the competitive landscape of the Irish mobile market as the acquisition of O2 by 3 has created a new market leader on equal footing with Vodafone. The market has reached maturity and growth will be driven by advanced technologies in data services. Bundling of fixed and mobile products is a critical strategy for operators eircom and Vodafone in saturated markets as it lowers churn and enables operators to sell new services to their customers. Eircom's investments into VDSL and FTTx have a positive impact on the broadband market , while UPC improves its speeds to compete with other operators. BMI foresees higher levels of advanced technological uptakes going forward as operators offer innovative services to attract new customers and to retain existing clientele.
Mobile subscribers continue to decline in Q115, by 2% y-o-y, to reach 5.15mn. This is due to the removal of inactive prepaid subscribers and the decrease of dedicated mobile broadband subscriptions.
The fixed market continues to grow with 1.27mn fixed broadband connections and 1.56mn fixed telephone line connections at the end of Q115. The market has been driven by convergent offers, bundling multiple services together, and the increased availability of higher broadband speeds, either through cable, VDSL or FTTx.
The Irish mobile market is seeing a consistent decline in prepaid connections and a constant increase in postpaid subscribers as operators lure customers with attractive data plans and the promise of subsidised smartphones.
Ireland ranks fifth out of 20 markets in the Western European Risk/Reward Index (RRI), with a telecoms score of 60.6, three points higher than the regional average. Although its score remained the same than a quarter ago, the country moved up four places, overtaking markets such as Austria, Denmark and the Netherlands because of decreasing industry rewards score, as greater saturation hits...
The Ireland Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Ireland's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.
BMI's Ireland Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Ireland.
- Benchmark BMI's independent telecoms industry forecasts for Ireland to test other views - a key input for successful budgeting and strategic business planning in the Irish telecoms market.
- Target business opportunities and risks in Ireland's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Ireland.
- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).
BMI Industry View
Summary of BMI’s key industry forecasts and views, covering the ARPU, fixed-line, mobile (including 3G & 4G), internet and broadband markets.
Industry SWOT Analysis
Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.
BMI Industry Forecast Scenario
Historic data series (2010-2013) and forecasts to end-2019 for all key industry indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast.
- Fixed-line Telephony – Telephone lines (‘000); telephone lines/100 inhabitants.
- Cellular Telephony – Mobile phone subscribers (‘000); mobile phone subscribers/100 inhabitants; and where available, 3G & 4G subscribers (‘000); 3G & 4G subscribers/100 inhabitants; 3G & 4G subscribers as a percentage of overall mobile market.
- Internet Markets – Internet users (‘000); internet users/100 inhabitants; broadband internet subscribers (‘000); broadband internet subscribers/100 inhabitants.
BMI’s Telecommunications Risk Reward Index
BMI’s Risk Reward Indices provide investors (vendors, operators and suppliers) looking for opportunities in the region with a clear country comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an Indices of highest to lowest appeal to investors, with each position explained.
Market Data Analysis
Detailed market analysis of the mobile, mobile content, fixed-line and internet segments, broken down into:
- Market Data – Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
- Technology/Service Rollout – Analysis of rollout/adoption of new technology, such as 3G & 4G, WiMAX, IPTV, pay-TV, LTE and valueadded handset services (gaming, music, video, apps etc.).
- Mobile Content – The latest trends in content and services available and being introduced by mobile operators, including a timeline of all the latest major mobile content developments.
Company Database – A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G & 4G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).
Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. Also covers the latest updates in the market’s development and regulatory rulings.
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.
The Telecommunications Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.
*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.