Ireland Telecommunications Report

Published 05 May 2015

  • 77 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Ireland Telecommunications Report

BMI View: Consolidation has affected the Irish mobile market, as the acquisition of O2 by 3 has created a new market leader on equal footing with Vodafone . Meteor , owned by eircom , lags behind, but it benefits from its position in the fixed market to be the first Irish operator offering quad-play services. Bundling is a core strategy in saturated markets as it lowers churn, and enables operators to eventually upsell new services to their customer base. eircom's investments into VDSL and FTTx also had an impact into the broadband market, with UPC improving its own speeds to compete, while alternative operators have had the opportunity to offer the new technology on a wholesale basis. We foresee greater convergence and a greater uptake of advanced technologies going forward, as operators look to innovative services to attract and retain consumers.

Key Data

  • Mobile subscribers continue to decline in 2014, by 1.9% year-on-year (y-o-y), to reach 5.91mn. This is due to the removal of inactive prepaid subscribers, and the decrease of dedicated mobile broadband subscriptions.

  • The fixed market continues to grow, with voice connections up 3.8% y-o-y to 1.59mn, and broadband connections up 1% to 1.69mn. The market has been driven by convergent offers, bundling multiple services together, and the increased availability of higher speeds broadband, either through cable, VDSL or FTTx.

Regional Comparison

Ireland ranks fifth out of 20 markets in the Western European Risk/Reward Index (RRI), with its telecoms score of 60.6 three points higher than the regional average. Even though its score remained the same than a quarter ago, the country moved up four places, overtaking markets such as Austria, Denmark and the Netherlands because of decreasing industry rewards score, as greater saturation hits those markets.

Table of Contents

BMI Industry View
7
SWOT
8
Mobile
8
Wireline
10
Political
12
Economic
13
Industry Forecast
14
Mobile
14
Table: Telecoms Sector - Mobile - Historical Data & Forecasts (Ireland 2011-2018)
14
Fixed Line
16
Table: Telecoms Sector - Wireline - Historical Data & Forecasts (Ireland 2011-2018)
16
Industry Risk Reward Ratings
18
Table: Western Europe Telecoms Risk/Rewards Index, Q115
21
Market Overview
23
Mobile
23
Regional Perspective
23
Table: Ireland Mobile Market Regional Comparisons, 2013
24
Key Developments
24
Market Growth
24
Market Shares
26
Table: Ireland Mobile Subscribers Q412-Q214 ('000)
28
Subscription Mix
28
Usage (ARPUs)
29
MVNOs
33
Mobile Content
35
Mobile Operator Data
36
Table: Ireland Mobile Market Overview
36
Table: Vodafone Ireland
37
Table: O2 Ireland
38
Table: Hutchison 3G Ireland
39
Table: Meteor
40
Mobile Content
42
Monetising Footfall
43
Interoperable M-Commerce A Stronger Proposition
44
Positioning Key To M2M Success
45
Regaining Control Of The Bill
47
Wireline
49
Recent Developments
49
Fixed-Line
49
Broadband
53
Table: Fixed Broadband Accesses By Technology, Q412-Q214
53
Pay-TV/Convergence
56
Industry Trends And Developments
58
Regulatory Development
61
Regulatory Overview
61
Table: Regulatory Bodies And Their Responsibilities
61
Regulatory Developments
61
Competitive Landscape
63
Table: Key Players: Ireland Telecoms Sector
63
Company Profile
64
eircom
64
Telef-nica O2 Ireland
70
Vodafone Ireland
73
Hutchison 3G Ireland
77
Regional Overview
81
European Expansion: Netflix's Medium Term Growth Engine
81
Demographic Forecast
87
Table: Population Headline Indicators (Ireland 1990-2025)
88
Table: Key Population Ratios (Ireland 1990-2025)
88
Table: Urban/Rural Population & Life Expectancy (Ireland 1990-2025)
90
Table: Population By Age Group (Ireland 1990-2025)
90
Table: Population By Age Group % (Ireland 1990-2025)
91
Glossary
92
Table: Glossary Of Terms
92
Methodology
94
Industry Forecast Methodology
94
Sources
96
Risk/Reward Index Methodology
96
Table: Risk/Reward Index Indicators
97
Table: Weighting Of Indicators
98

The Ireland Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Ireland's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Ireland Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Ireland.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Ireland to test other views - a key input for successful budgeting and strategic business planning in the Irish telecoms market.
  • Target business opportunities and risks in Ireland's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Ireland.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts and views, covering the ARPU, fixed-line, mobile (including 3G & 4G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Historic data series (2010-2013) and forecasts to end-2019 for all key industry indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-line Telephony – Telephone lines (‘000); telephone lines/100 inhabitants.
  • Cellular Telephony – Mobile phone subscribers (‘000); mobile phone subscribers/100 inhabitants; and where available, 3G & 4G subscribers (‘000); 3G & 4G subscribers/100 inhabitants; 3G & 4G subscribers as a percentage of overall mobile market.
  • Internet Markets – Internet users (‘000); internet users/100 inhabitants; broadband internet subscribers (‘000); broadband internet subscribers/100 inhabitants.

BMI’s Telecommunications Risk Reward Index

BMI’s Risk Reward Indices provide investors (vendors, operators and suppliers) looking for opportunities in the region with a clear country comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an Indices of highest to lowest appeal to investors, with each position explained.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed-line and internet segments, broken down into:

  • Market Data – Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout – Analysis of rollout/adoption of new technology, such as 3G & 4G, WiMAX, IPTV, pay-TV, LTE and valueadded handset services (gaming, music, video, apps etc.).
  • Mobile Content – The latest trends in content and services available and being introduced by mobile operators, including a timeline of all the latest major mobile content developments.
    Company Database – A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G & 4G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. Also covers the latest updates in the market’s development and regulatory rulings.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Sources

The Telecommunications Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc