Kenya Pharmaceuticals & Healthcare Report

Providing expert analysis, independent forecasts and competitive intelligence on the pharmaceuticals and healthcare industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, BMI's Pharmaceuticals and Healthcare Risk Reward Index, Market Summary, Economic Forecasts, Company Profiles and Competitive Landscape.

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  • Get a full view of the competitive landscape to assess your market position

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Kenya Pharmaceuticals & Healthcare Report
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BMI View: While Kenya 's underdeveloped healthcare infrastructure is not conducive to clinical trials (only 14 clinical trials were registered in 2014), the country, as with other markets in the region, can offer numerous benefits to drugmakers looking to conduct clinical trials - including access to large, treatment-naive populations. BMI notes that this feature is vital in clinical trials as it reduces data variability. Furthermore, Africa has the world's highest population of HIV-positive patients and has a high burden of communicable diseases. With the vaccine industry experiencing rejuvenation through globally-funded alliances, providing cheaper immunisation programmes for developing countries, conducting clinical trials in selected sub-populations such as those in Kenya will become increasingly important.

Headline Expenditure Projections

  • Pharmaceuticals: KES63.75bn (USD725mn) in 2014 to KES73.74bn (USD742mn) in 2015; 15.1% growth in local currency terms and 2.4% in US dollar terms.

  • Healthcare: KES190.42bn (USD2.17bn) in 2014 to KES213.03bn (USD2.16bn) in 2015; 11.9% growth in local currency terms and -0.4% in US dollar terms.

Headline Pharmaceuticals & Healthcare Forecasts (Kenya 2013-2019)
2013 2014 2015f 2016f 2017f 2018f 2019f
f = BMI forecast. Source: WHO, National Sources, BMI
Pharmaceutical sales, USDbn 0.642 0.725 0.742 0.765 0.851 0.961 1.083
Pharmaceutical sales, % of GDP 1.17 1.19 1.19 1.20 1.21 1.21 1.21
Pharmaceutical sales, % of health expenditure 32.5 33.5 34.4 35.2 36.0 36.8 37.5
Health spending, USDbn 1.974 2.165 2.156 2.171 2.362 2.614 2.888

Risk/Reward Index

In BMI's Q116 Pharmaceutical and Healthcare Risk/Reward Index, Kenya is 18th in the Middle East and Africa region scoring 37.1 out of 100, below the regional average score of 40.3 . A large counterfeit drug industry, poor healthcare funding, corruption, regulatory deficiencies and a number of other issues will conspire to keep Kenya in a low position in the MEA matrix. Nevertheless, in comparison with many other African markets, most of which are not surveyed by BMI, Kenya offers greater commercial promise and a more stable overall business environment.

Latest Updates:

  • In September 2015, Kenya's Central Organisation of Trade Unions (COTU) announced its support of calls to have healthcare services transferred back to the national government. COTU's Secretary-General Francis Atwoli stated that he has observed that many problems have weighed down the health sector after the services were devolved.

  • In September 2015, Dutch healthcare and elections biometrics firm GenKey announced that it has deployed a biometric identity management solution to the National Hospital Insurance Fund (NHIF) of Kenya.

  • In August 2015, the Kenyan National Treasury's Cabinet Secretary Henry Rotich signed a KES3.2bn (USD31.08mn) health sector loan with the Japan International Cooperation Agency (JICA) which will go towards the attainment of universal health coverage, according to the JICA Kenya office.

BMI Economic View

Despite rising headwinds, economic growth in Kenya is gathering steam. Data released by Kenya National Bureau of Statistics on September 30 showed real GDP expanded by 5.5% y-o-y in Q2 from 4.9% y-o-y the previous quarter. The improving growth figures are consistent with recent high frequency data and support our view that economic momentum in Kenya is building. While the effects of the heavy currency depreciation and associated monetary tightening seen over the course of 2015 are still filtering through, we expect growth to remain relatively resilient.

BMI Political View

While Kenya's next general election is not until August 2017, electoral manoeuvrings have begun. At this stage, we believe that another term for President Uhuru Kenyatta is the most likely electoral outcome, but caution that the consequences of the government's political and economic mismanagement are increasingly coming to the fore.

BMI Industry View
Table: Headline Pharmaceuticals & Healthcare Forecasts (Kenya 2013-2019)
Industry Forecast
Pharmaceutical Market Forecast
Table: Pharmaceutical Sales, Historical Data And Forecasts (Kenya 2011-2019)
Healthcare Market Forecast
Table: Healthcare Expenditure Trends, Historical Data And Forecasts (Kenya 2011-2019)
Table: Government Healthcare Expenditure Trends, Historical Data And Forecasts (Kenya 2011-2019)
Table: Private Healthcare Expenditure Trends, Historical Data And Forecasts (Kenya 2011-2019)
Prescription Drug Market Forecast
Table: Prescription Drug Market Indicators, Historical Data And Forecasts (Kenya 2011-2019)
Patented Drug Market Forecast
Table: Patented Drug Market Indicators, Historical Data And Forecasts (Kenya 2011-2019)
Generic Drug Market Forecast
Table: Generic Drug Market Indicators, Historical Data And Forecasts (Kenya 2011-2019)
OTC Medicines Market Forecast
Table: Over-The-Counter (OTC) Medicine Market Indicators, Historical Data And Forecasts (Kenya 2011-2019)
Pharmaceutical Trade Forecast
Table: Pharmaceutical Trade Data And Forecasts (Kenya 2013-2019)
Table: Pharmaceutical Trade Data And Forecasts local currency (Kenya 2013-2019)
Industry Risk Reward Index
Middle East and Africa Risk/Reward Index - Q1 2016
Kenya Risk/Reward Index
Regulatory Review
Intellectual Property Issues
Pricing & Reimbursement Regime
Market Overview
Healthcare Sector
Table: Healthcare Resources (Kenya 2009-2014)
Table: Healthcare Personnel (Kenya 2009-2014)
Table: Healthcare Activity (Kenya 2009-2014)
Research & Development
Clinical Trials
Competitive Landscape
Research-Based Industry
Table: Multinational Market Activity
Pharmaceutical Distribution
Pharmaceutical Retail Sector
Company Profile
Merck & Co
Demographic Forecast
Table: Population Headline Indicators (Kenya 1990-2025)
Table: Key Population Ratios (Kenya 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Kenya 1990-2025)
Table: Population By Age Group (Kenya 1990-2025)
Table: Population By Age Group % (Kenya 1990-2025)
Pharmaceutical Expenditure Forecast Model
Healthcare Expenditure Forecast Model
Notes On Methodology
Risk/Reward Index Methodology
Index Overview
Table: Pharmaceutical Risk/Reward Index Indicators
Indicator Weightings

The Kenya Pharmaceuticals & Healthcare Report features BMI Research's forecasts for drugs and healthcare expenditure and imports and exports, focusing on the growth outlook for the prescription, OTC, patented drugs and generics market segments.

BMI's Kenya Pharmaceuticals & Healthcare Report provides industry professionals, strategists, company executives, investors, analysts and sales/marketing heads with independent forecasts and competitive intelligence on the Kenya pharmaceutical and healthcare industry.

Key Benefits

  • Benchmark BMI's pharmaceutical and healthcare market forecasts for Kenya, to test other views - a key input for successful budgeting and strategic business planning in the Kenyan pharmaceutical and healthcare market.
  • Target business opportunities and risks in the Kenyan pharmaceutical and healthcare sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Kenya.
  • Assess the activities, strategy and market position of your competitors using our company profiles (including SWOTs, KPIs and latest activity) and competitive landscape tables.


BMI Industry View

An at-a-glance perspective on the latest regulatory developments, key forecast indicators and major corporate developments, covering the prescription, OTC and generics markets. The pharmaceuticals and healthcare SWOT outlines strategic factors that affect the basic assumptions underpinning BMI’s forecast analysis, and taken together with BMI’s political, economic and business environment SWOTs, it gives a complete overview of market climate.

BMI Industry Forecast Scenario

Industry forecasts to end-2019 for all key indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecasts:

  • Healthcare: Total healthcare expenditure (USDbn), healthcare expenditure (% of GDP), healthcare expenditure per capita (USD), hospital beds, doctors, and birth & mortality rates (all per ‘000 population).
  • Pharmaceutical Market: Drug expenditure in USDbn, % of GDP and per capita (USD).
  • Patented Drug Market: Prescription drug sales (USDbn & % of total sales).
  • Generic Drug Market: Generic product sales (USDbn), generic sales (% of total sales).
  • OTC Drug Market: OTC sales (USDbn & % of total sales).
  • Macroeconomic Forecasts: Nominal and real GDP, % real GDP growth, % private consumption growth, % industrial output growth, % consumer price index, % GDP price deflator, exports, imports, trade balance, current account balance, foreign direct investment, exchange rate against USD, government expenditure and external debt.

BMI’s Pharmaceuticals and Healthcare Risk Reward Index

BMI’s Risk Reward Index provides investors (both national and multinational) looking for opportunities in the region with a clear country-comparative assessment of the market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide indices of highest to lowest appeal to investors, with each position explained.

Market Summary

A snapshot of key market characteristics, including total size of the pharmaceuticals and healthcare segments, growth drivers, leading therapeutic areas and the competitive landscape

Industry Developments

A focus on government healthcare reforms, epidemiological trends, mergers and acquisitions, product launches, market entries, FDI activity, R&D, biotechnology, clinical trials and supply chain issues.

Regulatory Regime

Details of the industry regulatory framework and key legislation covering the licensing of new products/services, pricing and reimbursements, intellectual property, taxation and advertising, as well as analysis of the overall regulatory burden.

Competitive Landscape

The competitive landscape section provides comparative company analyses and index by USD sales and % share of total sales – for the total pharmaceutical sector, as well as the OTC, generics and distribution sub-sectors.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.