BMI View: The Malaysian consumer electronics market was hit hard by ringgit depreciation and wider economic uncertainty in 2015, with a sharp contraction in US dollar terms, but the outlook is considerably brighter over the medium term. As the ringgit stabilises and confidence strengthens we expect all three device segments to return to growth from 2016 onwards , with an added boost from deferred purchases during 2015. Our bullish outlook is based on our Country Risk team's forecast for household income growth , which will translate to an expanding middle and upper middle class. This will present an opportunity for volume growth as well as an easing of price sensitivity that vendors can exploit in the form of higher value sales and wider margins. There is , however , downside risk that vendor competition will see price erosion continue, mirroring the trend in the LED/LCD market in recent years, or that a hard landing in China could derail the wider economic growth story .
Latest Updates And Industry Developments
Computer Hardware Sales: USD2.20bn in 2016 to USD2.58bn in 2019, a compound annual growth rate (CAGR) of 5.2%. Ringgit stabilisation in 2016 and income growth over 2016-2019 will deepen the market, as well as offer vendors higher margin opportunities as price sensitivity eases.
AV Sales: USD804mn in 2016 to USD940mn in 2019, a CAGR of 4.5%. Price pressures in the TV set market and further digital camera demand cannibalisation will be drags on AV market growth, but even so the market is expected to strengthen markedly over 2016-2019 due to a more supportive economic backdrop.
Handset Sales: USD2.94bn in 2016 to USD3.55bn in 2019, CAGR of 5.5%. Handset market growth will continue over the medium term, but in the absence of wearable devices gaining traction we caution that value growth will slow as the smartphone market becomes increasingly saturated and reliant on replacement sales.
|Price Pressures Could Ease As Middle Class...|
The Malaysia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Malaysia.
BMI Research's Malaysia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Malaysia.
- Benchmark BMI's independent consumer electronics industry forecasts for Malaysia to test other views - a key input for successful budgeting and strategic business planning in the Malaysian consumer electronics market.
- Target business opportunities and risks in Malaysia through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.