BMI View: The Malaysian consumer electronics market contracted sharply in 2015 as the introduction of the Goods and Sales Tax exacerbated the negative impact of ringgit depreciation . H ouseholds defer red spending and substitute d product purchases for cheaper models. Ringgit depreciation will continue to be a drag in 2016 , resulting in a contraction in spending in US dollar terms. However, the market will gain momentum and we expect the major device segments to return to growth from 2017. The medium term outlook is much stronger as an expanding and increasingly affluent middle class, alongside pent-up demand, will drive device spending. We forecast total device spending will increase at a CAGR of 5.8% throughout the 2016-2020 period .
Latest Updates And Industry Developments
Computer Hardware Sales: USD1.9bn in 2016 to USD2.6bn in 2020, a compound annual growth rate (CAGR) of 7.3%. PC penetration is relatively high for an emerging market, but there is pent-up upgrade demand, particularly for mobile form factors.
AV Sales: USD737mn in 2016 to USD886mn in 2020, a CAGR of 4.7%. After double-digit rate of decline in 2014 and 2015 the AV market will recover as purchasing power increases, but digital cameras are on a permanently lower trajectory and so the market will underperform.
Handset Sales: USD2.6bn in 2016 to USD3.1bn in 2020, CAGR of 4.9%. Boost from ringgit appreciation and income growth trends will be offset as the smartphone boom runs out of steam in an increasingly saturated market.
|Device Demand To Recover As Purchasing Power Growth Returns|
|Consumer Electronics Spending By Segment|
|e/f = BMI estimate/forecast. Source: BMI|
The Malaysia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Malaysia.
BMI Research's Malaysia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Malaysia.
- Benchmark BMI's independent consumer electronics industry forecasts for Malaysia to test other views - a key input for successful budgeting and strategic business planning in the Malaysian consumer electronics market.
- Target business opportunities and risks in Malaysia through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.