BMI View: W e expect the Malaysian consumer electronics market will contract in US dollar terms in 2015 due to ringgit depreciation exacerbating existing market trends such as the smartphone and tablet slowdown after the initial rapid diffusion of ownership. However, from 2016 we expect relatively strong growth to return as declining device prices combine d with strong economic performance , particularly broad based incomes growth , once again become the dominant trend . Meanwhile, i ncreasing competition in the smartphone, tablet and flat-screen TV markets from Chinese vendors will ensure the market continues to deepen, but as the market becomes saturated intense price competition is expected to result in a squeeze on value growth and vendor margins. There is also downside risk due to uncertainties over the export market, particularly the potential for a hard landing in China.
Headline Expenditure Projections
Computer Hardware Sales: USD2.569bn in 2014 to USD2.317bn in 2015, a decline of 9.8% as the slowdown in the tablet market caused by core market saturation is exacerbated by the impact of ringgit depreciation, resulting in deferred purchases.
AV Sales: USD1.062bn in 2014 to USD1.000bn in 2015, a decrease of 5.8%. Although we again expect AV sales to contract, it should be noted that its performance relative to other market segments is expected to improve as the TV set and digital camera markets begin to stabilise after significant declines in recent years.
Handset Sales: USD3.155bn in 2014 to USD3.295bn in 2015, growth of 4.4%. Saturation in the core smartphone market, combined with price erosion as vendor competition intensifies, will limit value increases from 2015 - but handset sales will continue to be the outperforming segment.
|Market Growth Expected Over Medium Term|
|Malaysia CE Market Trends|
|e/f = BMI estimate/forecast. Source: BMI|
The Malaysia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Malaysia.
BMI Research's Malaysia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Malaysia.
- Benchmark BMI's independent consumer electronics industry forecasts for Malaysia to test other views - a key input for successful budgeting and strategic business planning in the Malaysian consumer electronics market.
- Target business opportunities and risks in Malaysia through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.