BMI View: Malaysia ' s consumer electronics market contracted sharply in 2015, before a slower rate of decline in 2016. Several factors were behind the decline including ringgit depreciation, product cycles and the introduction of the Goods and Sales Tax. The market is forec ast to return to growth in 2017, aided by a more supportive economic environment that will deliver purchasing power gains to households and help to offset the limitations on volume growth potential presented by approaching device saturation through a larger premium device market.
Latest Updates And Industry Developments
Computer Hardware Sales: USD1.6bn in 2016 to USD1.8bn in 2020, a compound annual growth rate (CAGR) of 3.5%. The computer hardware segment has the weakest growth outlook due to the threat to tablet sales of cannibalisation by smartphones, but we do expect growth in more functionally differentiated devices such as hybrid notebooks.
AV Sales: USD878mn in 2016 to USD1.0bn in 2020, a CAGR of 3.7%. Sales of smart/Ultra-HD TV sets will be a source of growth, but there is still downside due to smartphone cannibalisation of distinct devices such as digital cameras.
Handset Sales: USD2.2bn in 2016 to USD2.6bn in 2020, CAGR of 4.0%. Smartphone boom has passed, but there are still some limited first-time buyer opportunities and more significantly upside for higher value handset sales as incomes rise.
|Purchasing Power And Population Growth To Offset Impact Of Approaching Device Saturation|
|GDP Per Capita and Working Age Forecast|
|e/f = BMI estimate/forecast. Source: BMI|
The Malaysia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Malaysia.
BMI Research's Malaysia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Malaysia.
- Benchmark BMI's independent consumer electronics industry forecasts for Malaysia to test other views - a key input for successful budgeting and strategic business planning in the Malaysian consumer electronics market.
- Target business opportunities and risks in Malaysia through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.