Malaysia Consumer Electronics Report

Providing expert analysis, independent forecasts and competitive intelligence on the consumer electronics industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, Industry Forecast Scenario and Business Environment Rankings.

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Malaysia Consumer Electronics Report
Product Price
$1,295.00

BMI View: The Malaysian consumer electronics market contracted sharply in 2015 as the introduction of the Goods and Sales Tax exacerbated the negative impact of ringgit depreciation . H ouseholds defer red spending and substitute d product purchases for cheaper models. Ringgit depreciation will continue to be a drag in 2016 , resulting in a contraction in spending in US dollar terms. However, the market will gain momentum and we expect the major device segments to return to growth from 2017. The medium term outlook is much stronger as an expanding and increasingly affluent middle class, alongside pent-up demand, will drive device spending. We forecast total device spending will increase at a CAGR of 5.8% throughout the 2016-2020 period .

Latest Updates And Industry Developments

  • Computer Hardware Sales: USD1.9bn in 2016 to USD2.6bn in 2020, a compound annual growth rate (CAGR) of 7.3%. PC penetration is relatively high for an emerging market, but there is pent-up upgrade demand, particularly for mobile form factors.

  • AV Sales: USD737mn in 2016 to USD886mn in 2020, a CAGR of 4.7%. After double-digit rate of decline in 2014 and 2015 the AV market will recover as purchasing power increases, but digital cameras are on a permanently lower trajectory and so the market will underperform.

  • Handset Sales: USD2.6bn in 2016 to USD3.1bn in 2020, CAGR of 4.9%. Boost from ringgit appreciation and income growth trends will be offset as the smartphone boom runs out of steam in an increasingly saturated market.

Device Demand To Recover As Purchasing Power Growth Returns
Consumer Electronics Spending By Segment
e/f = BMI estimate/forecast. Source: BMI
BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Industry Forecast
11
Latest Updates
11
Structural Trends
11
Table: Consumer Electronics Overview (Malaysia 2014-2020)
16
Industry Risk/Reward Index
17
Industry Risk Reward Index
17
Table: Asia Pacific CE Risk/Reward Index, Q3 2016
20
Market Overview
21
Computers
21
Table: PC Sales (Malaysia 2014-2020)
21
AV Devices
27
Table: AV Sales (Malaysia 2014-2020)
27
Mobile Handsets
31
Table: Mobile Communications (Malaysia 2014-2020)
31
Industry Trends And Developments
37
Consumer Electronics Trade
37
Table: Emerging APAC Consumer Electronics (CE) Trade, 2010-2015
37
Table: Malaysia Consumer Electronics (CE) Trade, 2010-2015
38
Consumer Electronics Industry Analysis
39
Regulatory Developments
43
Table: Government Authorities
43
Competitive Landscape
46
Retailers
46
Table: Major Electronics Retailers
46
Table: Major E-Commerce Retailers
47
Consumer Electronics Vendors
48
Table: Lenovo
48
Table: Acer
49
Table: Panasonic
50
Table: Malaysian Pacific Industries
51
Demographic Forecast
52
Table: Population Headline Indicators (Malaysia 1990-2025)
53
Table: Key Population Ratios (Malaysia 1990-2025)
53
Table: Urban/Rural Population & Life Expectancy (Malaysia 1990-2025)
54
Table: Population By Age Group (Malaysia 1990-2025)
54
Table: Population By Age Group % (Malaysia 1990-2025)
55
Methodology
57
Industry Forecast Methodology
57
Sector-Specific Methodology
58
Sources
58
Risk/Reward Index Methodology
59
Sector-Specific Methodology
60
Table: Consumer Electronics Risk/Reward Index Indicators
60
Table: Weighting Of Indicators
61

The Malaysia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Malaysia.

BMI Research's Malaysia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Malaysia.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Malaysia to test other views - a key input for successful budgeting and strategic business planning in the Malaysian consumer electronics market.
  • Target business opportunities and risks in Malaysia through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.