BMI View: A stronger economic outlook coupled with peso appreciation against the US dollar envisaged for 2017-2020 underpin our bullish forecast for Mexican consumer electronics device spending growth over the medium term. We expect a CAGR of 6.4% over 2016-2020 as household income growth deepens the market to first-time buyers in categories such as PCs and flat-screen TV sets, while in the mid-range and premium market there should be an easing of price sensitivity that allows for shorter replacement cycles and higher margin volume growth for vendors. There is , however, downside for the local electronics industry as a result of intense competition from East Asian production centres, but the industry is embedded in Mexico and the advantages of NAFTA participation should exports continue to contribute to overall Mexican economic performance.
|Device Vendors Can Target Expanding Middle Class|
|Mexico Household Income Breakdown (2016-2020)|
|f = BMI forecast. Source: BMI, INEGI|
Latest Updates & Industry Developments
Computer Hardware Sales: USD6.6bn in 2016 to USD9.2bn in 2020. PC penetration rates point to first-time buyer opportunity while rising incomes should also alleviate price sensitivity in the mid-market and enable vendors to target higher margin sales.
AV Sales: USD2.6bn in 2016 to USD3.3bn in 2020. Middle class digital TV set and LED/LCD upgrades a key opportunity but other product categories continue to be cannibalised by smartphone multi-functionality.
Handset Sales: USD6.1bn in 2016 to USD7.1bn in 2020. Handset segment spending growth outperformed from 2010-2015, but as the smartphone boom loses momentum and competition from Chinese vendors ensures a dynamic of price erosion we expect growth rates to be more subdued over 2016-2020.
The Mexico Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Mexico.
BMI Research's Mexico Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Mexico.
- Benchmark BMI's independent consumer electronics industry forecasts for Mexico to test other views - a key input for successful budgeting and strategic business planning in the Mexican consumer electronics market.
- Target business opportunities and risks in Mexico through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.