Mexico Consumer Electronics Report

Providing expert analysis, independent forecasts and competitive intelligence on the consumer electronics industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, Industry Forecast Scenario and Business Environment Rankings.

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  • Get a full view of the competitive landscape to assess your market position
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Mexico Consumer Electronics Report
Product Price
$1,295.00

BMI View: The consumer electronics market is forecast to move to a much stronger footing in 2016 with growth of 7.8% forecast, a turnaround from the contraction in spending in 2015 when peso depreciation eroded Mexican household purchasing power for imported devices. We expect the PC and AV markets to benefit most from the improved economic backdrop as deferred purchases from 2015 are unlocked. Over the medium term , income growth will increase the spending potential of households, both deepening the market through new entrants and reducing the price sensitivity that characterised the mass market in 2015 - and therefore offering vendors the opportunity increase volumes and sell a greater share of higher margin devices. BMI forecasts total consumer electronics device spending will increase at a CAGR of 7.3% 2016-2019 to a total of almost USD19.2bn in 2019.

Latest Updates & Industry Developments

  • Computer Hardware Sales: USD6.9bn in 2016 to USD9.1bn in 2019, a CAGR of 9.3%. Household income growth will underpin robust expansion of PC market in value and volume terms, while enterprise hardware spending expected to accelerate as business sentiment strengthens.

  • AV Sales: USD2.6bn in 2016 to USD3.2bn in 2019, a CAGR of 7.2%. Digital TV set upgrades and LED/LCD spending growth will drive AV spending over the medium term as price sensitivity is alleviated in the mid-market.

  • Handset Sales: USD6.1bn in 2016 to USD6.9bn in 2019, a CAGR of 4.9%. Handset segment spending growth outperformed 2010-2015 but as the smartphone boom loses momentum and competition from Chinese vendors ensures a dynamic of price erosion we expect growth rates to be more subdued 2016-2019.

Rising Incomes Will Underpin Greater Device Spending Per Capita
Household Income Breakdown (USD) (2015-2019)
f = BMI forecast. Source: National sources, BMI
BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Industry Forecast
11
Recent Developments
11
Structural Trends
11
Table: Consumer Electronics Overview (Mexico 2013-2019)
16
Industry Risk Reward Index
17
Table: Americas Risk/Rewards Index, Q1 2016
20
Market Overview
21
Computers
21
Table: PC Sales (Mexico 2013-2019)
21
AV
28
Table: AV Sales (Mexico 2013-2019)
28
Table: Household TV Access By Transmission Technology
31
Mobile Handsets
34
Table: Mobile Communications (Mexico 2013-2019)
34
Competitive Landscape
40
International Companies
40
Table: Office Depot
40
Table: Panasonic
41
Local Companies
42
Table: Famsa
42
Table: Texa
42
Table: Vanta
43
Industry Trends And Developments
44
Table: Electronics Manufacturing Output (MXNmn), 2003-2012
45
Table: Mexico ICT Trade Balance (MXNmn), 2005-2013
45
Table: FDI By LCD TV Set Manufacturers In Mexico
50
Regulatory Development
53
Table: Five Digital Strategy Pillars
54
Demographic Forecast
56
Demographic Outlook
56
Table: Population Headline Indicators (Mexico 1990-2025)
57
Table: Key Population Ratios (Mexico 1990-2025)
57
Table: Urban/Rural Population & Life Expectancy (Mexico 1990-2025)
58
Table: Population By Age Group (Mexico 1990-2025)
58
Table: Population By Age Group % (Mexico 1990-2025)
59
Methodology
61
Industry Forecast Methodology
61
Sector-Specific Methodology
62
Sources
62
Risk/Reward Index Methodology
63
Sector-Specific Methodology
64
Table: Consumer Electronics Risk/Reward Index Indicators
64
Table: Weighting Of Indicators
65

The Mexico Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Mexico.

BMI Research's Mexico Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Mexico.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Mexico to test other views - a key input for successful budgeting and strategic business planning in the Mexican consumer electronics market.
  • Target business opportunities and risks in Mexico through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.