BMI View: The growth trajectory of the Mexican consumer electronics market was disrupted by economic challenges including peso depreciation over 2014-2016, but we envisage a return to growth over the medium term. Stronger domestic growth and peso appreciation will result in purchasing power gains that enable vendors to tap first-time buyer opportunities alongside replacement device demand from an expanding and increasingly affluent middle class. There are however arising challenges such as approaching saturation in the smartphone market, and the competition for PC spending from cannibalisation by smartphones.
Latest Updates & Industry Developments
Computer Hardware Sales: USD3.5bn in 2016 to USD4.0bn in 2020. There is first time buyer potential and pent-up demand, but the rebound in PC spending will be constrained by smartphones cannibalising tablet, and to a lesser extent, notebook demand.
AV Sales: USD3.0bn in 2016 to USD3.5bn in 2020. Flat-panel TV sets have volume growth potential due to relatively low penetration rates, which will boost the segment as incomes rise.
Handset Sales: USD5.9bn in 2016 to USD6.7bn in 2020. Approaching saturation will result in a smartphone volume plateau, but peso appreciation is expected to offset this slowdown through higher average handset prices that will drive segment growth.
|Peso Appreciation To Boost Device Demand|
|Consumer Electronics Forecast By Segment|
|f = BMI forecast. Source: BMI|
The Mexico Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Mexico.
BMI Research's Mexico Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Mexico.
- Benchmark BMI's independent consumer electronics industry forecasts for Mexico to test other views - a key input for successful budgeting and strategic business planning in the Mexican consumer electronics market.
- Target business opportunities and risks in Mexico through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.