Mexico Consumer Electronics Report

Published 18 May 2015

  • 75 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
$1,295.00
Mexico Consumer Electronics Report

BMI View: An uptick in consumption is expected to drive the Mexican economy over 2015, which will see it become one of the better performers in Latin America. This has spillover effects for the Consumer Electronics industry, which stands to benefit from higher levels of spending. Computer sales will drive the market over the next five years, as adoption remains less than 50% across the country. Particular a reas of opportunity include tablet and hybrid notebooks, smartphones and digital TV set upgrades. The focus of a wider range of international vendors will give consumers wider choice and put downward pressure on device prices, helping to deepen the market, particularly as currency performance strengthens. While Latin American currencies are expected to depreciate against the US dollar over 2015, Mexico will largely be spared from this trend, bolstering consumer purchasing power.

Headline Expenditure Projections

  • Computer hardware sales: USD8.2bn in 2014 to USD8.4bn in 2015, an increase of 3.0%. Tablet sales will continue to outperform, but reports in H214 also indicate strong momentum in the hybrid notebook market.

  • AV sales: USD2.6bn in 2014 to USD2.7bn in 2015, an increase of 1.9%. Demand growth expected to slow substantially from 2014 after TV set upgrade demand was brought forward ahead of the FIFA World Cup tournament in Brazil.

  • Handset sales: USD5.7bn in 2014 to USD5.9bn in 2015, an increase of 4.1%. The handset market is again expected to outperform in 2015, but growth will continue to move to a slower growth trajectory as a combination of saturation and price erosion limit value growth.

Key Trends And Developments

The first wave of smartphone growth in Mexico was spearheaded by global leaders such as Apple and Samsung Electronics. These vendors reaped large financial rewards, and BMI calculates from browsing traffic data that they remained the largest vendors by smartphone installed base in Mexico at the end of 2014.However,...

BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
12
Operational Risk
13
Industry Forecast
15
Table: Consumer Electronics Overview (Mexico 2013-2019)
15
Macroeconomic Forecasts
19
Economic Analysis
19
Table: GDP By Expenditure (Mexico 2012-2019)
23
Industry Risk Reward Ratings
24
Industry Risk Reward Index
24
Table: Americas Risk/Rewards Index, Q3 2015
25
Market Overview
26
Computers
26
Table: PC Sales (Mexico 2013-2019)
26
AV
33
Table: AV Sales (Mexico 2013-2019)
33
Table: Household TV Access By Transmission Technology
35
Mobile Handsets
39
Table: Mobile Communications (Mexico 2013-2019)
39
Competitive Landscape
46
International Companies
46
Table: Office Depot
46
Table: Panasonic
47
Local Companies
48
Table: Texa
48
Table: Vanta
48
Table: Famsa
49
Industry Trends And Developments
50
Table: Electronics Manufacturing Output (MXNmn), 2003-2012
51
Table: Mexico ICT Trade Balance (MXNmn), 2005-2013
51
Table: FDI By LCD TV Set Manufacturers In Mexico
56
Regulatory Development
59
Table: Five Digital Strategy Pillars
60
Company Profile
62
Lanix
62
Demographic Forecast
65
Demographic Outlook
65
Table: Population Headline Indicators (Mexico 1990-2025)
66
Table: Key Population Ratios (Mexico 1990-2025)
66
Table: Urban/Rural Population & Life Expectancy (Mexico 1990-2025)
67
Table: Population By Age Group (Mexico 1990-2025)
67
Table: Population By Age Group % (Mexico 1990-2025)
68
Methodology
70
Industry Forecast Methodology
70
Sector-Specific Methodology
71
Sources
71
Risk/Reward Index Methodology
72
Sector-Specific Methodology
73
Table: Consumer Electronics Risk/Reward Index Indicators
73
Table: Weighting Of Indicators
74

The Mexico Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Mexico.

BMI Research's Mexico Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Mexico.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Mexico to test other views - a key input for successful budgeting and strategic business planning in the Mexican consumer electronics market.
  • Target business opportunities and risks in Mexico through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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