Mexico Consumer Electronics Report

Published 12 February 2015

  • 79 pages
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  • Includes 3 free updated quarterly reports
 
$1,295.00
Mexico Consumer Electronics Report

BMI View: Mexican consumer electronics spending growth underperformed many of its Latin American peers in 2013 and 2014 as a result of relatively weak economic performance and peso depreciation against the US dollar . However , from 2015 we expect spending growth will move higher as the economy strengthens , but peso depreciation will continue to squeeze household purchasing power . T he focus of a wider range of international vendors will give consumers wider choice and put downward pressure on device prices, helping to deepen the market , particularly as currency performance strengthens . Particular a reas of opportunity include tablet and hybrid notebooks, smartphone s and digital TV set upgrades . O ur bullish medium - term outlook is also based on the booming manufacturing sector as vendors target t he domestic market and look to utilise its proximity and trade agreements with the US .

Headline Expenditure Projections

  • Computer hardware sales: USD8.2bn in 2014 to USD8.4bn in 2015, an increase of 3.0%. Tablet sales will continue to outperform, but reports in H214 also indicate strong momentum in the hybrid notebook market.

  • AV sales: USD2.6bn in 2014 to USD2.7bn in 2015, an increase of 1.9%. Demand growth expected to slow substantially from 2014 after TV set upgrade demand was brought forward ahead of the FIFA World Cup tournament in Brazil.

  • Handset sales: USD5.7bn in 2014 to USD5.9bn in 2015, an increase of 4.1%. The handset market is again expected to outperform in 2015, but growth will continue to move to a slower growth trajectory as a combination of saturation and price erosion limit value growth.

Key Trends And Developments

The first wave of smartphone growth in Mexico was spearheaded by global leaders such as Apple and Samsung Electronics. These vendors reaped large financial rewards, and BMI calculates from browsing traffic data that they remained the largest vendors by smartphone installed base in Mexico at the end...

Table of Contents

BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
12
Business Environment
13
Industry Forecast
14
Table: Consumer Electronics Overview (Mexico 2012-2018)
14
Macroeconomic Forecasts
17
Economic Analysis
17
Table: Mexico - GDP By Expenditure, Real Growth %
22
Industry Risk Reward Ratings
23
Table: AMERICAS RISK/REWARD RATINGS, Q3 2014
25
Market Overview
26
Table: PC Sales (Mexico 2012-2018)
27
Table: AV Sales (Mexico 2012-2018)
30
Table: Mobile Communications (Mexico 2012-2018)
35
Competitive Landscape
39
International Companies
39
Table: Office Depot
39
Table: Panasonic
40
Local Companies
41
Table: Texa
41
Table: Vanta
41
Table: Famsa
42
Industry Trends And Developments
43
Table: Electrical Equipment And Electrical Appliances - Sales Value Index, March 2011-February 2012
43
Table: FDI By LCD TV Set Manufacturers In Mexico
48
Regulatory Development
51
Table: Five Digital Strategy Pillars
51
Company Profile
54
Lanix
54
Demographic Forecast
57
Table: Mexico's Population By Age Group, 1990-2020 ('000)
58
Table: Mexico's Population By Age Group, 1990-2020 (% of total)
59
Table: Mexico's Key Population Ratios, 1990-2020
60
Table: Mexico's Rural And Urban Population, 1990-2020
60
Methodology
61
Industry Forecast Methodology
61
Sector-Specific Methodology
62
Sources
62
Risk/Reward Rating Methodology
63
Sector-Specific Methodology
65
Table: Consumer Electronics Risk/Reward Ratings Indicators
65
Table: Weighting Of Indicators
66

The Mexico Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Mexico.

BMI Research's Mexico Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Mexico.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Mexico to test other views - a key input for successful budgeting and strategic business planning in the Mexican consumer electronics market.
  • Target business opportunities and risks in Mexico through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc