Morocco Pharmaceuticals & Healthcare Report

Providing expert analysis, independent forecasts and competitive intelligence on the pharmaceuticals and healthcare industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, BMI's Pharmaceuticals and Healthcare Risk Reward Index, Market Summary, Economic Forecasts, Company Profiles and Competitive Landscape.

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Morocco Pharmaceuticals & Healthcare Report
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BMI View: The Moroccan government's increasing efforts to improve healthcare coverage will be the largest driver of pharmaceutical growth in the country over the coming years. Morocco has seen recent improvements towards its regulatory standards; however, the government's long-term commitment to this area remains questionable. Ongoing corruption issues and an unclear future regarding medicine prices in Morocco will result in the country maintaining its status as a challenging market for multinational drugmakers.

Headline Expenditure Projections

  • Pharmaceuticals: MAD13.39bn (USD1.37bn) in 2015 to MAD14.33bn (USD1.45bn) in 2016; +7.0% in local currency terms and +5.6% in US dollar terms. Forecast in line with last quarter .

  • Healthcare: MAD56.71bn (USD5.82bn) in 2015 to MAD59.44bn (USD6.01bn) in 2016; +4.8% in local currency terms and +3.4% in US dollar terms. Forecast revised downwards from last quarter.

Headline Pharmaceuticals & Healthcare Forecasts (Morocco 2014-2020)
2014 2015 2016f 2017f 2018f 2019f 2020f
e/f = BMI estimate/forecast. Source: WHO, National Sources, BMI
Pharmaceutical sales, USDbn 1.490 1.370 1.450 1.590 1.760 1.920 2.070
Pharmaceutical sales, % of GDP 1.36 1.37 1.38 1.39 1.40 1.41 1.42
Pharmaceutical sales, % of health expenditure 23.1 23.6 24.1 24.6 25.1 25.5 26.0
Health spending, USDbn 6.440 5.820 6.010 6.450 7.040 7.540 7.950

Risk/Reward Index

Morocco is viewed as a moderately attractive pharmaceutical market in the Middle East and Africa (MEA) region. In our Q316 proprietary Pharmaceutical Risk/Reward Index (RRI) table, Morocco is ranked as the 12th most attractive market in the region out of the 31 countries assessed, scoring 45.5 out of 100 (unchanged from last quarter). The market's constraints include low per capita consumption and an underdeveloped reimbursement system, although such factors are to a degree offset by a relatively predictable operating environment.

Latest Updates

  • In April 2016, statistics from the Moroccan Association of the Pharmaceutical Industry revealed that Moroccans still only consume around MAD400 (USD42) per capita on medicines despite last year's decline in drug prices.

  • In the same month, a study conducted by the Ministry of Health claimed that 1.4% of Moroccan children under the age of 15 are alcoholics and that 3.3% are abusing antidepressants.

  • Also in April, Saudi Arabia gave a total of USD230mn to Morocco for various development projects, of which USD50mn will go towards the purchase of medical equipment for public hospitals.

  • The Moroccan Minister of Health conducted a new one month awareness campaign on diabetes on April 7 at an estimated cost of MAD3.00mn (USD310,000).

  • In March 2016, as part of an effort to make medicines more affordable in developing countries, GlaxoSmithKline stated that it would offer lower middle-income countries (including Morocco) its patented drug licences to generic drugmakers for 10 years in return for a small royalty on sales.

BMI Economic View

Morocco's real GDP growth will decelerate in 2016, as agricultural output dips on the back of a poor harvest. Growth in the secondary sector will accelerate moderately, with the autos and mining industries outperforming, though this will be somewhat mitigated by the continuous fall in tourist arrivals.

BMI Political View

Morocco will push ahead with the diversification of its foreign relations over the coming years, following a recent wave of diplomatic spats with its traditional allies on the Western Sahara issue. This will benefit the country economically, but fail to advance Moroccan claims of sovereignty over the disputed territory.

BMI Industry View
Table: Headline Pharmaceuticals & Healthcare Forecasts (Morocco 2014-2020)
Industry Forecast
Pharmaceutical Market Forecast
Table: Pharmaceutical Sales, Historical Data And Forecasts (Morocco 2012-2020)
Healthcare Market Forecast
Table: Healthcare Expenditure Trends, Historical Data And Forecasts (Morocco 2012-2020)
Table: Government Healthcare Expenditure Trends, Historical Data And Forecasts (Morocco 2012-2020)
Table: Private Healthcare Expenditure Trends, Historical Data And Forecasts (Morocco 2012-2020)
Prescription Drug Market Forecast
Table: Prescription Drug Market Indicators, Historical Data And Forecasts (Morocco 2012-2020)
Patented Drug Market Forecast
Table: Patented Drug Market Indicators, Historical Data And Forecasts (Morocco 2012-2020)
Generic Drug Market Forecast
Table: Generic Drug Market Indicators, Historical Data And Forecasts (Morocco 2012-2020)
OTC Drug Market Forecast
Table: Over-The-Counter (OTC) Medicine Market Indicators, Historical Data And Forecasts (Morocco 2012-2020)
Pharmaceutical Trade Forecast
Table: Pharmaceutical Trade Data And Forecasts (Morocco 2014-2020)
Table: Pharmaceutical Trade Data And Forecasts local currency (Morocco 2014-2020)
Pharmaceuticals & Healthcare Risk/Reward Index
Middle East and Africa Risk/Reward Index - Q3 2016
Morocco Risk/ Reward Index
Regulatory Review
Intellectual Property Issues
Pricing Regime
Reimbursement Regime
Market Overview
Healthcare Sector
Table: Healthcare Resources (Morocco 2010-2015)
Table: Healthcare Personnel (Morocco 2010-2015)
Table: Healthcare Activity (Morocco 2010-2015)
Healthcare Insurance
Research & Development
Clinical Trials
Competitive Landscape
Research-Based Industry
Table: Members Of MIS, 2011
Table: Members Of AMIP, 2011
Generic Drugmakers
Table: Multinational Market Activity
Pharmaceutical Distribution
Pharmaceutical Retail Sector
Company Profile
Demographic Forecast
Demographic Outlook
Table: Population Headline Indicators (Morocco 1990-2025)
Table: Key Population Ratios (Morocco 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Morocco 1990-2025)
Table: Population By Age Group (Morocco 1990-2025)
Table: Population By Age Group % (Morocco 1990-2025)
Pharmaceutical Expenditure Forecast Model
Healthcare Expenditure Forecast Model
Notes On Methodology
Risk/Reward Index Methodology
Index Overview
Table: Pharmaceutical Risk/Reward Index Indicators
Indicator Weightings

The Morocco Pharmaceuticals & Healthcare Report features BMI Research's forecasts for drugs and healthcare expenditure and imports and exports, focusing on the growth outlook for the prescription, OTC, patented drugs and generics market segments.

BMI's Morocco Pharmaceuticals & Healthcare Report provides industry professionals, strategists, company executives, investors, analysts and sales/marketing heads with independent forecasts and competitive intelligence on the Morocco pharmaceutical and healthcare industry.

Key Benefits

  • Benchmark BMI's pharmaceutical and healthcare market forecasts for Morocco, to test other views - a key input for successful budgeting and strategic business planning in the Moroccan pharmaceutical and healthcare market.
  • Target business opportunities and risks in the Moroccan pharmaceutical and healthcare sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Morocco.
  • Assess the activities, strategy and market position of your competitors using our company profiles (including SWOTs, KPIs and latest activity) and competitive landscape tables.


BMI Industry View

An at-a-glance perspective on the latest regulatory developments, key forecast indicators and major corporate developments, covering the prescription, OTC and generics markets. The pharmaceuticals and healthcare SWOT outlines strategic factors that affect the basic assumptions underpinning BMI’s forecast analysis, and taken together with BMI’s political, economic and business environment SWOTs, it gives a complete overview of market climate.

BMI Industry Forecast Scenario

Industry forecasts to end-2019 for all key indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecasts:

  • Healthcare: Total healthcare expenditure (USDbn), healthcare expenditure (% of GDP), healthcare expenditure per capita (USD), hospital beds, doctors, and birth & mortality rates (all per ‘000 population).
  • Pharmaceutical Market: Drug expenditure in USDbn, % of GDP and per capita (USD).
  • Patented Drug Market: Prescription drug sales (USDbn & % of total sales).
  • Generic Drug Market: Generic product sales (USDbn), generic sales (% of total sales).
  • OTC Drug Market: OTC sales (USDbn & % of total sales).
  • Macroeconomic Forecasts: Nominal and real GDP, % real GDP growth, % private consumption growth, % industrial output growth, % consumer price index, % GDP price deflator, exports, imports, trade balance, current account balance, foreign direct investment, exchange rate against USD, government expenditure and external debt.

BMI’s Pharmaceuticals and Healthcare Risk Reward Index

BMI’s Risk Reward Index provides investors (both national and multinational) looking for opportunities in the region with a clear country-comparative assessment of the market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide indices of highest to lowest appeal to investors, with each position explained.

Market Summary

A snapshot of key market characteristics, including total size of the pharmaceuticals and healthcare segments, growth drivers, leading therapeutic areas and the competitive landscape

Industry Developments

A focus on government healthcare reforms, epidemiological trends, mergers and acquisitions, product launches, market entries, FDI activity, R&D, biotechnology, clinical trials and supply chain issues.

Regulatory Regime

Details of the industry regulatory framework and key legislation covering the licensing of new products/services, pricing and reimbursements, intellectual property, taxation and advertising, as well as analysis of the overall regulatory burden.

Competitive Landscape

The competitive landscape section provides comparative company analyses and index by USD sales and % share of total sales – for the total pharmaceutical sector, as well as the OTC, generics and distribution sub-sectors.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.