Morocco Tourism Report

Published 13 January 2015

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Morocco Tourism Report

BMI View: The Morocco tourism report examines a range of key indicators for the tourism market in this popular North Africa destination, including the prospects for growth in terms of inbound arrivals and outbound departures throughout our current forecast period to 2018. Benefiting from a stable political environment and increasing levels of foreign investment, we expect to see healthy growth in industry value and tourism - related expenditure as Morocco continues to attract greater numbers of visitors from a range of different markets.

Morocco benefits from its geographical proximity to key markets in Europe and its perception as a stable destination in a region where many countries have seen widespread political unrest, which has deterred potential visitors. The country is expected to welcome over 11mn visitors in 2015, up from 10.5mn in 2014. Europe is a major source for arrivals but Morocco is increasingly targeting affluent visitors from the Middle East - and Emirates recently expanded its flight routes into the country from the UAE. Throughout the remainder of the forecast period, we expect to see steady growth in arrivals, leading to an inbound tourism figure of 12.7mn in 2018.

The outbound tourism market from Morocco is relatively small, with only around 452,000 tourism departures expected from Morocco in 2015. Healthy domestic economic growth and increasing rates of private financial consumption mean that we do expect to see steady growth in the country's tourism market throughout to the forecast period to reach 577,000 departures in 2018. Most Moroccan tourists are headed to countries in North Africa and the Middle East - aided by the relative ease and affordability of regional travel.

Morocco's tourism market benefits from a relatively well-developed transport network, particularly in terms of air travel, which has been the focus of extensive government investment. Further development is needed in terms of the road and rail network, particularly...

Table of Contents

BMI Industry View
Industry Forecast
Inbound Tourism
Table: Inbound Tourism (Morocco 2011-2018)
Table: Top 6 Markets by Arrivals, 2011-2018
Outbound Tourism
Table: Outbound Tourism (Morocco 2011-2018)
Table: Top 10 Destinations by Departures, 2011-2018
Travel and Receipts
Table: Receipts for Transport and Travel (Morocco 2011-2018)
Table: Breakdown of Methods of Tourist Travel (Morocco 2011-2018)
Table: Hotel Accommodation (Morocco 2011-2018)
Table: Hotels and Restaurants Industry Value (Morocco 2011-2018)
Industry Risk Reward Ratings
Tourism Risk/Reward Index
Table: MENA Tourism Risk Reward Index
Market Overview
Table: Table: Morocco Air Infrastructure Projects
Table: Top 10 Global Hotel Group Presence
Competitive Landscape
Kenzi Hotel Group
Pickalbatros Hotels & Resorts
OetkerHotel Management Company
BlueBay Group
Helnan International Hotels
Global Industry Overview
Tourism Global Industry Overview
Global Assumptions
Table: Global Assumptions, 2013-2018
Table: Global And Regional Real GDP Growth, 2013-2016 (% change y-o-y)
Developed States
Table: Developed States, Real GDP Growth Forecasts, 2013-2016
Emerging Markets
Table: Emerging Markets, Real GDP Growth Forecasts, 2013-2016
Table: BMI Versus Bloomberg Consensus Real GDP Growth Forecasts, 2014 And 2015 (%)
Demographic Forecast
Table: Population Headline Indicators (Morocco 1990-2025)
Table: Key Population Ratios (Morocco 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Morocco 1990-2025)
Table: Population By Age Group (Morocco 1990-2025)
Table: Population By Age Group % (Morocco 1990-2025)
Industry Forecast Methodology
Risk/Reward Index Methodology
Table: Weighting Of Indicators

The Morocco Tourism Report has been researched at source and features BMI Research's independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's Morocco Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Moroccan tourism industry.

Key Benefits

  • Benchmark BMI's independent tourism industry forecasts for Morocco to test other views - a key input for successful budgetary and planning in the Moroccan tourism market.
  • Target business opportunities and risks in the Moroccan tourism sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Morocco.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).


BMI Industry View

This contains a synopsis of our forecasts, and any changes, together with an overview of key trends and developments in the tourism industry, and an assessment of the impact of various economic and national factors which might affect the sector. It also covers new transport projects, new hotel developments, and acquisitions.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the tourism sector and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Forecasts to end-2019 for all key indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecasts:

  • Inbound Tourism: Total arrivals (‘000 and growth % y-o-y), arrivals by region (‘000 and growth % y-o-y), arrivals by country (‘000 and growth % y-o-y), top 10 source countries for arrivals.
  • Outbound Tourism: Total departures (‘000 and growth % y-o-y), departures by regional destination (‘000 and growth % y-o-y), departures by country (‘000 and growth % y-o-y), top 10 destination countries.
  • Travel & Receipts: Methods of travel for arrivals (air, ship, rail) (‘000 and growth % y-o-y), international tourism receipts for transport (USDbn and growth % y-o-y), international tourism receipts for travel items (USDbn and growth % y-o-y).
  • Hotels: Hotel industry value (USDbn and growth % y-o-y), number of hotels (‘000 and growth % y-o-y), total overnight stays (‘000 and growth % y-o-y), length of stay, occupancy rate (%), number of total

BMI’s Tourism Risk Reward Index

BMI’s Risk Reward Indices provide investors (tour operators, tourism infrastructure investors, financial institutions) looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards.

Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an indices of highest to lowest appeal to investors, with each position explained.

Market Overview

This contains a comprehensive overview of the tourism industry in the country, its overall value, the value of its hotels industry, trends in the hotels industry and any new developments. It also contains an evaluation of the top 10 global hotel groups’ presence in the country, which brands are present in which cities, the number of hotels and any planned developments and strategies. The Market Overview also considers the tourism infrastructure developments in the country, in particular transport infrastructure projects such as ports and airports. Tables are also included from our regularly updated Key Projects Database, which contain details of projects, their value, the time frame, their current status, the companies involved and their estimated completion dates.

Competitive Landscape

This section provides insight into key domestic players in the hotel industry, discussing, for example, the number of hotels, brands, financial data, geographical spread, recent developments and strategies of individual companies.

The Tourism Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reprts instead contain information on the current activities of prominent companies operating in the market.

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'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc