BMI View: T he Philippine s consumer electronics devices market has one of the brightest outlooks in APAC due to the opportunities for vendors to target relatively low device penetration rates as incomes rise. This will be most evident in the handset segment as the smartphone boom continues, at least in the shor t term, but also through sales of flat-panel TV sets, notebooks and hybrids.
Latest Updates & Industry Developments
Computer Sales: USD1.4bn in 2016 to USD1.5bn in 2020, a compound annual growth rate (CAGR) of 2.8% in US dollar terms. Purchasing power growth is a positive but there is downside from Filipinos bypassing the PC era following the rapid expansion of smartphone ownership in 2015 and 2016.
AV Sales: USD1.2bn in 2016 to USD1.4bn in 2020, a CAGR of 4.2%. Flat-panel TV set upgrades will be an engine of growth as households gain additional purchasing power and the drag from digital camera volume declines is expected to moderate over the forecast period.
Handset Sales: USD2.9bn in 2016 to USD3.5bn in 2020, a CAGR of 5.1%. Smartphone upgrade momentum is strong and we expect a flow of first-time buyers to continue in the short-term, but as saturation approaches in the later years of the forecast segment value growth will decelerate.
|Smartphone Upgrades To Sustain Segment Outperformance|
|Consumer Electronics Forecast By Segment, 2014-2020|
|f = BMI forecast. Source: BMI|
The Philippines Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Philippines.
BMI Research's Philippines Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Philippines.
- Benchmark BMI's independent consumer electronics industry forecasts for Philippines to test other views - a key input for successful budgeting and strategic business planning in the Philippine consumer electronics market.
- Target business opportunities and risks in Philippines through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.