BMI View: Zloty stabilisat ion will support stronger medium- term consumer electronics spending growth compared to 2015-2016 but , as a result of approaching device saturation , we do not envisage a strong bounce back in spending. We forecast total device spending will increase at a CAGR of 2.3 % throughout 2016-2020 to a total of USD6.8bn, with value growth to outpace volumes slightly as purchasing power increases and vendors become increasingly reliant on replacement demand, which should weaken price erosion momentum as vendors focus on first-time buyers that are predominantly from lower income groups .
Latest Updates & Industry Developments
Computer Hardware Sales: USD1.9bn in 2016 to USD2.0bn in 2020, a compound annual growth rate (CAGR) of 1.9% in US dollar terms. PC market forecast to recover from the lows of 2015-2016 but growth potential is constrained by saturation and competition for tablets from smartphones.
AV Sales: USD1.7bn in 2016 to USD1.8bn in 2020, a CAGR of 1.9%. We do not expect the AV segment will return to the highs seen during the flat-panel upgrade boom, but volume stabilisation and higher value Ultra-HD upgrades are expected to return the market to growth.
Handset S ales: USD2.6bn in 2016 to USD2.9bn in 2020, a CAGR of 2.9%. Short-term outperformance will be based on first-time smartphone buyers entering the market but, as saturation approaches, growth is forecast to decelerate in the later years of the forecast period.
|Stable But Subdued Device Spending Growth Outlook|
|Consumer Electronics Devices Forecast|
|f = BMI forecast. Source: BMI|
The Poland Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Poland.
BMI Research's Poland Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Poland.
- Benchmark BMI's independent consumer electronics industry forecasts for Poland to test other views - a key input for successful budgeting and strategic business planning in the Polish consumer electronics market.
- Target business opportunities and risks in Poland through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.