Poland Consumer Electronics Report

Providing expert analysis, independent forecasts and competitive intelligence on the consumer electronics industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, Industry Forecast Scenario and Business Environment Rankings.

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Poland Consumer Electronics Report
Product Price
$1,295.00

BMI View: Zloty stabilisat ion will support stronger medium- term consumer electronics spending growth compared to 2015-2016 but , as a result of approaching device saturation , we do not envisage a strong bounce back in spending. We forecast total device spending will increase at a CAGR of 2.3 % throughout 2016-2020 to a total of USD6.8bn, with value growth to outpace volumes slightly as purchasing power increases and vendors become increasingly reliant on replacement demand, which should weaken price erosion momentum as vendors focus on first-time buyers that are predominantly from lower income groups .

Latest Updates & Industry Developments

  • Computer Hardware Sales: USD1.9bn in 2016 to USD2.0bn in 2020, a compound annual growth rate (CAGR) of 1.9% in US dollar terms. PC market forecast to recover from the lows of 2015-2016 but growth potential is constrained by saturation and competition for tablets from smartphones.

  • AV Sales: USD1.7bn in 2016 to USD1.8bn in 2020, a CAGR of 1.9%. We do not expect the AV segment will return to the highs seen during the flat-panel upgrade boom, but volume stabilisation and higher value Ultra-HD upgrades are expected to return the market to growth.

  • Handset S ales: USD2.6bn in 2016 to USD2.9bn in 2020, a CAGR of 2.9%. Short-term outperformance will be based on first-time smartphone buyers entering the market but, as saturation approaches, growth is forecast to decelerate in the later years of the forecast period.

Stable But Subdued Device Spending Growth Outlook
Consumer Electronics Devices Forecast
f = BMI forecast. Source: BMI
BMI Industry View
7
Latest Updates & Industry Developments
7
SWOT
10
Industry Forecast
11
Latest Updates
11
Structural Trends
11
Table: Consumer Electronics Overview (Poland 2014-2020)
16
Industry Risk/Reward Index
17
Table: Europe Consumer Electronics Risk/Reward Index, Q4 2016
19
Market Overview
20
Computers
20
Table: PC Sales (Poland 2014-2020)
20
AV Devices
27
Table: AV Sales (Poland 2014-2020)
27
Mobile Devices
31
Table: Mobile Communications (Poland 2014-2020)
31
Industry Trends And Developments
37
Consumer Electronics Trade
37
Table: CEE Consumer Electronics (CE) Trade, 2010-2015
37
Table: Poland Consumer Electronics (CE) Trade, 2010-2015
38
Consumer Electronics Industry Analysis
39
Table: Poland Consumer Electronics Industry, 2009-2014
42
Regulatory Development
44
Table: Government Authorities
44
Competitive Landscape
46
Poland Consumer Electronics Companies
46
Consumer Electronics Vendors - EMEA, 2015
50
Table: Computer Hardware
50
Table: TV Sets
50
Table: Mobile Phones
51
Retailers
51
Table: Selected Electronics Retailers
51
Table: Selected E-Commerce/Online Marketplaces
52
Demographic Forecast
53
Demographic Outlook
53
Table: Population Headline Indicators (Poland 1990-2025)
54
Table: Key Population Ratios (Poland 1990-2025)
54
Table: Urban/Rural Population & Life Expectancy (Poland 1990-2025)
55
Table: Population By Age Group (Poland 1990-2025)
55
Table: Population By Age Group % (Poland 1990-2025)
56
Methodology
58
Industry Forecast Methodology
58
Sector-Specific Methodology
59
Sources
59
Risk/Reward Index Methodology
60
Sector-Specific Methodology
61
Table: Consumer Electronics Risk/Reward Index Indicators
61
Table: Weighting Of Indicators
62

The Poland Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Poland.

BMI Research's Poland Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Poland.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Poland to test other views - a key input for successful budgeting and strategic business planning in the Polish consumer electronics market.
  • Target business opportunities and risks in Poland through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.