Poland Consumer Electronics Report

Providing expert analysis, independent forecasts and competitive intelligence on the consumer electronics industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, Industry Forecast Scenario and Business Environment Rankings.

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  • Get a full view of the competitive landscape to assess your market position
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Poland Consumer Electronics Report
Product Price
$1,295.00

BMI View: The consumer electronics market was hit by zloty depreciation in 2015 , but the medium - term outlook is much brighter. We expect a further squeeze in 2016, but to a much lesser extent than in 2015, and 2017-2019 we believe that device spending growth will once again be determined by rising incomes and an expanding middle class in Poland. This will yield opportunities for vendors operating in all three device segments over the medium term, through a deepening of the market and potential for an easing of price sensitivity, though vendor competition could limit the extent to which vendors can exploit wider margins as consumers switch to higher value devices. BMI forecasts device spending will increase at a CAGR of 4.1% 2016-2019 to a value of USD9.69bn in 2019.

Latest Updates & Industry Developments

  • Computer Hardware Sales: USD3.03bn in 2016 to USD3.87bn in 2019, CAGR of +5.3% in US dollar terms. After a steep decline in 2015 resulting from product cycles and zloty depreciation, we expect the market to return to growth over the medium term, with strong momentum in the later years of our forecast.

  • AV Sales: USD2..04bn in 2016 to USD2.19bn in 2019, CAGR of +2.2%. The AV market is on a permanently lower plane as a result of digital camera volume cannibalisation in recent years, but smart and Ultra-HD TV sets offer some upgrade potential for vendors over the medium term.

  • Handset S ales: USD3.25bn in 2016 to USD3.62bn in 2019, CAGR of +4.1%. handset segment has outperformed since the beginning of the smartphone boom, but growth will decelerate over the medium term as the segment becomes saturated.

Expanding Middle Class To Be Engine Of Devices Spending Growth
Poland Household Income Breakdown (USD) (2015-2019)
f = BMI forecast. Source: BMI, National Sources
BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
12
Operational Risk
13
Industry Forecast
15
Table: Consumer Electronics Overview (Poland 2013-2019)
15
Macroeconomic Forecasts
20
Economic Analysis
20
Real GDP By Expenditure Breakdown
21
Table: GDP By Expenditure (Poland 2012-2019)
23
Industry Risk Reward Index
24
Table: Europe Risk/Rewards Index - Q4 2015
26
Market Overview
27
Computers
27
Table: PC Sales (Poland 2013-2019)
27
AV Devices
34
Table: AV Sales (Poland 2013-2019)
34
Mobile Devices
38
Table: Mobile Communications (Poland 2013-2019)
38
Competitive Landscape
45
International Companies
45
Table: Dell
45
Table: Jabil Circuit Poland
45
Table: LG Poland
46
Table: Orion Poland
46
Table: Sharp
47
Table: TPV Displays
47
Local Companies
48
Table: Action SA
48
Table: Vobis
49
Industry Trends And Developments
50
Table: Electronics Trade, 2012-2019
50
Demographic Forecast
55
Demographic Outlook
55
Table: Population Headline Indicators (Poland 1990-2025)
56
Table: Key Population Ratios (Poland 1990-2025)
56
Table: Urban/Rural Population & Life Expectancy (Poland 1990-2025)
57
Table: Population By Age Group (Poland 1990-2025)
57
Table: Population By Age Group % (Poland 1990-2025)
58
Methodology
60
Industry Forecast Methodology
60
Sector-Specific Methodology
61
Sources
61
Risk/Reward Index Methodology
62
Sector-Specific Methodology
63
Table: Consumer Electronics Risk/Reward Index Indicators
63
Table: Weighting Of Indicators
64

The Poland Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Poland.

BMI Research's Poland Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Poland.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Poland to test other views - a key input for successful budgeting and strategic business planning in the Polish consumer electronics market.
  • Target business opportunities and risks in Poland through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.