BMI View: The consumer electronics market was hit by zloty depreciation in 2015 , but the medium - term outlook is much brighter. We expect a further squeeze in 2016, but to a much lesser extent than in 2015, and 2017-2019 we believe that device spending growth will once again be determined by rising incomes and an expanding middle class in Poland. This will yield opportunities for vendors operating in all three device segments over the medium term, through a deepening of the market and potential for an easing of price sensitivity, though vendor competition could limit the extent to which vendors can exploit wider margins as consumers switch to higher value devices. BMI forecasts device spending will increase at a CAGR of 4.1% 2016-2019 to a value of USD9.69bn in 2019.
Latest Updates & Industry Developments
Computer Hardware Sales: USD3.03bn in 2016 to USD3.87bn in 2019, CAGR of +5.3% in US dollar terms. After a steep decline in 2015 resulting from product cycles and zloty depreciation, we expect the market to return to growth over the medium term, with strong momentum in the later years of our forecast.
AV Sales: USD2..04bn in 2016 to USD2.19bn in 2019, CAGR of +2.2%. The AV market is on a permanently lower plane as a result of digital camera volume cannibalisation in recent years, but smart and Ultra-HD TV sets offer some upgrade potential for vendors over the medium term.
Handset S ales: USD3.25bn in 2016 to USD3.62bn in 2019, CAGR of +4.1%. handset segment has outperformed since the beginning of the smartphone boom, but growth will decelerate over the medium term as the segment becomes saturated.
|Expanding Middle Class To Be Engine Of Devices Spending Growth|
|Poland Household Income Breakdown (USD) (2015-2019)|
|f = BMI forecast. Source: BMI, National Sources|
The Poland Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Poland.
BMI Research's Poland Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Poland.
- Benchmark BMI's independent consumer electronics industry forecasts for Poland to test other views - a key input for successful budgeting and strategic business planning in the Polish consumer electronics market.
- Target business opportunities and risks in Poland through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.