Poland Consumer Electronics Report

Providing expert analysis, independent forecasts and competitive intelligence on the consumer electronics industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, Industry Forecast Scenario and Business Environment Rankings.

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Poland Consumer Electronics Report
Product Price
$1,295.00

BMI View: Poland is a large domestic market for consumer electronics and is one of the main production centres for devices in the region. While the electronics industry faces pressures from changing consumer preferences and low-cost production centres, we are more positive about local spending on devices. We consider Poland's consumer electronics market to have a bright outlook over 2016-2020, with a CAGR of 6.5% forecast to USD9.6bn in 2020. Strong economic growth and zloty appreciation are expected to drive purchasing power gains for households that ha ve the potential to increase multiple device ownership, shorten replacement cycles and eas e price sensitivity. We also have a positive assessment of product trends, including a stabilisation of the PC market, smart and Ultra-HD TV set upgrades and price increases in the smartphone market.

Latest Updates & Industry Developments

  • Computer Hardware Sales: USD2.3bn in 2016 to USD3.2bn in 2020, a compound annual growth rate (CAGR) of 8.4% in US dollar terms. Pent-up demand from 2015 should be unlocked as economic environment strengthens and boost the market, but increasingly powerful smartphones could shift device usage patterns and presents downside.

  • AV Sales: USD1.9bn in 2016 to USD2.3bn in 2020, a CAGR of 5.1%. Smart and Ultra-HD TV sets improve the outlook for TV set upgrades, but with the digital camera market on a permanently lower trajectory the AV segment is expected to underperform.

  • Handset S ales: USD3.3bn in 2016 to USD4.1bn in 2020, a CAGR of 6.0%. Market dynamics expected to change as smartphone volume growth slows due to saturation, but zloty appreciation provides upside for unit prices, in contrast to trends over 2012-2015.

Zloty Appreciation And Economic Performance To Deliver Purchasing Power Growth And Drive Device Demand Higher
Poland Household Income Breakdown (USD) (2016-2020)
f = BMI forecast. Source: BMI, National Sources
Economics And Product Cycles Behind Stronger Growth Outlook
Consumer Electronics Devices Forecast
e/f = BMI estimate/forecast. Source: BMI
BMI Industry View
7
Latest Updates & Industry Developments
7
SWOT
10
Consumer Electronics Market
10
Industry Forecast
11
Latest Updates
11
Structural Trends
11
Table: Consumer Electronics Overview (Poland 2014-2020)
16
Industry Risk/Reward Index
17
Industry Risk/Rewards Index
17
Table: Europe CE Risk/Reward Index, Q3 2016
19
Market Overview
20
Computers
20
Table: PC Sales (Poland 2014-2020)
20
AV Devices
27
Table: AV Sales (Poland 2014-2020)
27
Mobile Devices
31
Table: Mobile Communications (Poland 2014-2020)
31
Industry Trends And Developments
37
Consumer Electronics Trade
37
Table: CEE Consumer Electronics (CE) Trade, 2010-2015
37
Table: Poland Consumer Electronics (CE) Trade, 2010-2015
38
Consumer Electronics Industry Analysis
39
Table: Poland Consumer Electronics Industry, 2009-2014
42
Regulatory Development
44
Table: Government Authorities
44
Competitive Landscape
46
Retailers
46
Table: Selected Electronics Retailers
46
Table: Selected E-Commerce/Online Marketplaces
46
Consumer Electronics Vendors
47
Table: Dell
47
Table: Jabil Circuit Poland
47
Table: LG Poland
48
Table: Orion Poland
48
Table: Sharp
49
Table: TPV Displays
49
Table: Action SA
50
Table: Vobis
51
Demographic Forecast
52
Demographic Outlook
52
Table: Population Headline Indicators (Poland 1990-2025)
53
Table: Key Population Ratios (Poland 1990-2025)
53
Table: Urban/Rural Population & Life Expectancy (Poland 1990-2025)
54
Table: Population By Age Group (Poland 1990-2025)
54
Table: Population By Age Group % (Poland 1990-2025)
55
Methodology
57
Industry Forecast Methodology
57
Sector-Specific Methodology
58
Sources
58
Risk/Reward Index Methodology
59
Sector-Specific Methodology
60
Table: Consumer Electronics Risk/Reward Index Indicators
60
Table: Weighting Of Indicators
61

The Poland Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Poland.

BMI Research's Poland Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Poland.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Poland to test other views - a key input for successful budgeting and strategic business planning in the Polish consumer electronics market.
  • Target business opportunities and risks in Poland through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.