Poland Information Technology Report

Published 29 June 2015

  • 86 pages
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  • Includes 3 free updated quarterly reports
 
$1,295.00
Poland Information Technology Report

BMI View: We see Poland as one of the most attractive IT markets in the region over the medium term , based on relatively low IT device and solution penetration, our robust economic outlook and improvements to supporting infrastructure such as network quality and capacity . This will have positive spillover effects, particularly given its overall growth in technology trends towards increased software and services spending. Enterprise and government spending has a stronger outlook over the medium term, in part supported by the distribution of EU funds for ICT and information society-related initiatives. However, we expect growth will be subdued in 2015 compared to 2014 and 2016-2019, as technology cycles and depreciation of the zloty limit the growth rate.

H eadline Expenditure Projections:

  • Computer Hardware Sales: PLN12.33bn in 2015 to PLN14.11bn in 2019, compound annual growth rate (CAGR) of 3.0% in local currency terms. After a deceleration in 2015 derived from product cycles and economic conditions, we expect the market to return to a stronger growth trajectory from 2016.

  • Software Sales: PLN5.54bn in 2015 to PLN7.38bn in 2019, CAGR of 6.5% in local currency terms. Enterprise software market will continue to grow as vendors target small and medium enterprises, with security software solutions potentially outperforming as regional security concerns heighten.

  • IT Services Sales: PLN12.84bn in 2015 to PLN17.60bn in 2019, CAGR of 7.8% in local currency terms. The cloud computing market is expected to drive IT services outperformance 2015-2019 as solution supply, education levels and network infrastructure improve.

Key Trends And Developments : The IT services market in Poland has been impacted by a merger between two French IT service providers, Atos and Bull. As well as both vendors operating in Poland, Bull had previously acquired AMG.net, one of the largest IT services providers in Warsaw, with approximately PLN97mn in revenue in 2013....

Table of Contents

BMI Industry View
7
SWOT
9
IT SWOT
9
Wireline SWOT
11
Political
13
Economic
14
Operational Risk
15
Industry Forecast
17
Table: IT Industry - Historical Data And Forecasts (Poland 2012-2019)
17
Broadband
23
Table: Telecoms Sector - Wireline - Historical Data & Forecasts (Poland 2012-2019)
23
Macroeconomic Forecasts
26
Economic Analysis
26
Real GDP By Expenditure
27
Table: GDP By Expenditure (Poland 2012-2019)
31
Industry Risk Reward Ratings
32
Europe Risk/Reward Index
32
Table: Europe IT Risk/Reward Index, Q215
35
Market Overview
36
Hardware
36
Software
42
Services
49
Industry Trends And Developments
56
Regulatory Development
61
Table: Government Authority
61
Competitive Landscape
64
International Companies
64
Table: Microsoft Poland
64
Table: Dell Poland
65
Table: Commvault
66
Table: SAP Polska
67
Domestic Companies
68
Table: Talex
68
Table: Cyfrowy Polsat SA
69
Table: Action
70
Table: Optimus
71
Table: Comarch
72
Company Profile
73
Asseco
73
NTT System
77
Regional Overview
80
Demographic Forecast
85
Table: Population Headline Indicators (Poland 1990-2025)
86
Table: Key Population Ratios (Poland 1990-2025)
86
Table: Urban/Rural Population & Life Expectancy (Poland 1990-2025)
87
Table: Population By Age Group (Poland 1990-2025)
87
Table: Population By Age Group % (Poland 1990-2025)
88
Methodology
90
Industry Forecast Methodology
90
Sources
91
Risk/Reward Index Methodology
92
Table: It Risk/Reward Index Indicators
93
Table: Weighting Of Components
94

The Poland Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Poland Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Poland.

Key Benefits

  • Benchmark BMI's independent IT Industry forecasts for Poland to test other views - a key input for successful budgetary and strategic business planning in the Polish IT market.
  • Target business opportunities and risks in Poland's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Poland.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the IT sector and within the broader telecommunications, political, economic and business environment.

BMI Industry Forecast

Historic data series (2010-2013) and forecasts to end-2019 for all key industry and economic indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:

  • IT Sector: Industry value (USDmn); IT sector contribution to GDP (%); value of hardware, software and services industry (USDmn); PC, peripherals and software imports and exports (USDmn); PC, peripherals and software sales (USDmn); number of PCs (‘000); PCs per 100 inhabitants; internet users (‘000); internet users per 100 inhabitants; broadband subscribers (‘000); broadband subscribers per 100 inhabitants.
  • Economy: Economic growth (%); nominal GDP (USDbn); unemployment (%); interest rates (%); exchange rate (against USD).

Information Technology Risk Reward Index

BMI’s Risk Reward Indices provide technology manufacturers, service providers, and IT vendors/leasing agents looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide indices of highest to lowest appeal to investors, with each position explained.

Country Market Overview

Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.

BMI Macroeconomic Forecast

BMI forecasts for all headline macroeconomic indicators to end-2019 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.

Competitive Landscape

Full analysis of the competitive landscape within the hardware, software and services sectors.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Regional Overview

Cross-border analysis of country markets in the region, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).

Sources

The information Technology Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc