BMI View: Poland's IT market slowed in 2015 as a result of a downturn in the hardware segment , where zloty depreciation and downturns in the product cycle resulted in a cont raction in spending. The medium- term outlook is much brighter than 2016 and w e consider Poland to be one of the more attractive IT markets in the region as it develops economically including an expansion of the middle class. This will occur alongside improvements to supporting infrastructure such as network reach and capacity which will have positive spillover effects, particularly for the software and services segments in product categories such as cloud computing and Internet of Things solutions. We forecast IT market spending will grow at a CAGR of 6.0% over 201 5 -2019 in Poland.
Latest Updates & Industry Developments
Computer Hardware Sales: PLN12.2bn in 2016 to PLN13.6bn in 2019. After a deceleration in 2015 resulting from product cycles and zloty depreciation, we expect the market to return to growth from 2016.
Software Sales: PLN6.0bn in 2016 to PLN7.3bn in 2019. Cloud software availability is deepening the market among SMEs, while we believe there are also opportunities in more complex deployments for large enterprises.
IT Services Sales: PLN13.8bn in 2016 to PLN17.8bn in 2019. Wider adoption of cloud computing and Internet of Things solutions will underpin IT services outperformance over the medium term.
|IT Market Shift To Higher Gear From 2016|
|IT Market Growth By Segment (%)|
|f = BMI forecast. Source: BMI.|
The Poland Information Technology Report features BMI Research's market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.
BMI's Poland Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Poland.
- Benchmark BMI's independent IT Industry forecasts for Poland to test other views - a key input for successful budgetary and strategic business planning in the Polish IT market.
- Target business opportunities and risks in Poland's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Poland.
- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).
BMI Industry View
Summary of BMI’s key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.
Industry SWOT Analysis
Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the IT sector and within the broader telecommunications, political, economic and business environment.
BMI Industry Forecast
Historic data series (2010-2013) and forecasts to end-2019 for all key industry and economic indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:
- IT Sector: Industry value (USDmn); IT sector contribution to GDP (%); value of hardware, software and services industry (USDmn); PC, peripherals and software imports and exports (USDmn); PC, peripherals and software sales (USDmn); number of PCs (‘000); PCs per 100 inhabitants; internet users (‘000); internet users per 100 inhabitants; broadband subscribers (‘000); broadband subscribers per 100 inhabitants.
- Economy: Economic growth (%); nominal GDP (USDbn); unemployment (%); interest rates (%); exchange rate (against USD).
Information Technology Risk Reward Index
BMI’s Risk Reward Indices provide technology manufacturers, service providers, and IT vendors/leasing agents looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide indices of highest to lowest appeal to investors, with each position explained.
Country Market Overview
Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.
BMI Macroeconomic Forecast
BMI forecasts for all headline macroeconomic indicators to end-2019 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.
Full analysis of the competitive landscape within the hardware, software and services sectors.
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.
Cross-border analysis of country markets in the region, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).
The information Technology Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.
*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.