BMI View: We restated historical data for Poland's IT market in the Q216 update on but there was no material change to our assessment of market trends. There was a slowdown in 2015, and sharp contraction in US dollar terms, when the economic environment was challenging and exacerbated product trends in the hardware segment. We expect IT spending growth will improve over the medium term as economic conditions ease, with the hardware segment expected to benefit from income growth, particularly in global currency terms as the zloty appreciates, which will also translate into healthier profits for international vendors. Meanwhile, the software and services segments will be more stable, and driven by product demand in areas such as data analytics, cloud computing and Internet of Things solutions. We forecast total IT spending will increase at a CAGR of 6.3% over 2016-2020 to PLN34.8bn.
Latest Updates & Industry Developments
Computer Hardware Sales: PLN10.4bn in 2016 to PLN11.9bn in 2020, a compound annual growth rate (CAGR) of 3.3%. Rising incomes and global purchasing power growth will underpin expansion, with upside for PC unit prices in contrast to the declines over recent years.
Software Sales: PLN5.1bn in 2016 to PLN6.6bn in 2020, a CAGR of 6.8%. Enterprise application penetration is generally high, but there are opportunities for vendors to exploit in data analytics and real-time software, as well as in selected verticals.
IT Services Sales: PLN11.8bn in 2016 to PLN16.4bn in 2020, a CAGR of 8.6%. Core services market is mature, but adoption of cloud computing and Internet of Things solutions will provide strong growth engine for services over the medium term.
|Zloty Appreciation Boosts Outlook For International Vendors|
|IT Market Forecast, PLN vs USD|
|e/f = BMI estimate/forecast. Source: BMI|
The Poland Information Technology Report features BMI Research's market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.
BMI's Poland Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Poland.
- Benchmark BMI's independent IT Industry forecasts for Poland to test other views - a key input for successful budgetary and strategic business planning in the Polish IT market.
- Target business opportunities and risks in Poland's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Poland.
- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).
BMI Industry View
Summary of BMI’s key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.
Industry SWOT Analysis
Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the IT sector and within the broader telecommunications, political, economic and business environment.
BMI Industry Forecast
Historic data series (2010-2013) and forecasts to end-2019 for all key industry and economic indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:
- IT Sector: Industry value (USDmn); IT sector contribution to GDP (%); value of hardware, software and services industry (USDmn); PC, peripherals and software imports and exports (USDmn); PC, peripherals and software sales (USDmn); number of PCs (‘000); PCs per 100 inhabitants; internet users (‘000); internet users per 100 inhabitants; broadband subscribers (‘000); broadband subscribers per 100 inhabitants.
- Economy: Economic growth (%); nominal GDP (USDbn); unemployment (%); interest rates (%); exchange rate (against USD).
Information Technology Risk Reward Index
BMI’s Risk Reward Indices provide technology manufacturers, service providers, and IT vendors/leasing agents looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide indices of highest to lowest appeal to investors, with each position explained.
Country Market Overview
Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.
BMI Macroeconomic Forecast
BMI forecasts for all headline macroeconomic indicators to end-2019 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.
Full analysis of the competitive landscape within the hardware, software and services sectors.
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.
Cross-border analysis of country markets in the region, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).
The information Technology Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.
*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.