Poland Information Technology Report

Providing expert analysis, independent forecasts and competitive intelligence on the information technology industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, Information Technology Risk Reward Index, Macroeconomic Forecast, Company Profiles and Regional and Country Industry Overviews.

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  • Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market
  • Get a full view of the competitive landscape to assess your market position
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Poland Information Technology Report
Product Price
$1,295.00

BMI View: Poland's IT market slowed in 2015 as a result of a downturn in the hardware segment , where zloty depreciation and downturns in the product cycle resulted in a cont raction in spending. The medium- term outlook is much brighter than 2016 and w e consider Poland to be one of the more attractive IT markets in the region as it develops economically including an expansion of the middle class. This will occur alongside improvements to supporting infrastructure such as network reach and capacity which will have positive spillover effects, particularly for the software and services segments in product categories such as cloud computing and Internet of Things solutions. We forecast IT market spending will grow at a CAGR of 6.0% over 201 5 -2019 in Poland.

Latest Updates & Industry Developments

  • Computer Hardware Sales: PLN12.2bn in 2016 to PLN13.6bn in 2019. After a deceleration in 2015 resulting from product cycles and zloty depreciation, we expect the market to return to growth from 2016.

  • Software Sales: PLN6.0bn in 2016 to PLN7.3bn in 2019. Cloud software availability is deepening the market among SMEs, while we believe there are also opportunities in more complex deployments for large enterprises.

  • IT Services Sales: PLN13.8bn in 2016 to PLN17.8bn in 2019. Wider adoption of cloud computing and Internet of Things solutions will underpin IT services outperformance over the medium term.

IT Market Shift To Higher Gear From 2016
IT Market Growth By Segment (%)
f = BMI forecast. Source: BMI.
BMI Industry View
7
SWOT
8
IT SWOT
8
Political
10
Economic
11
Operational Risk
12
Industry Forecast
14
Table: IT Industry - Historical Data And Forecasts (Poland 2012-2019)
14
Macroeconomic Forecasts
20
Economic Analysis
20
Real GDP By Expenditure Breakdown
21
Table: GDP By Expenditure (Poland 2012-2019)
23
Industry Risk Reward Index
24
Table: Europe IT Risk/Reward Index, Q4 2015
26
Market Overview
27
Hardware
27
Software
33
Cloud Computing
40
Services
45
Industry Trends And Developments
50
Regulatory Development
55
Table: Government Authority
55
Competitive Landscape
58
International Companies
58
Table: Microsoft Poland
58
Table: Dell Poland
59
Table: Commvault
60
Table: SAP Polska
61
Domestic Companies
62
Table: Talex
62
Table: Action
63
Table: Optimus
64
Table: Comarch
65
Regional Overview
66
Europe
66
Demographic Forecast
69
Demographic Outlook
69
Table: Population Headline Indicators (Poland 1990-2025)
70
Table: Key Population Ratios (Poland 1990-2025)
70
Table: Urban/Rural Population & Life Expectancy (Poland 1990-2025)
71
Table: Population By Age Group (Poland 1990-2025)
71
Table: Population By Age Group % (Poland 1990-2025)
72
Methodology
74
Industry Forecast Methodology
74
Sources
75
Risk/Reward Index Methodology
76
Table: IT Risk/Reward Index Indicators
77
Table: Weighting Of Components
78

The Poland Information Technology Report features BMI Research's market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Poland Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Poland.

Key Benefits

  • Benchmark BMI's independent IT Industry forecasts for Poland to test other views - a key input for successful budgetary and strategic business planning in the Polish IT market.
  • Target business opportunities and risks in Poland's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Poland.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the IT sector and within the broader telecommunications, political, economic and business environment.

BMI Industry Forecast

Historic data series (2010-2013) and forecasts to end-2019 for all key industry and economic indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:

  • IT Sector: Industry value (USDmn); IT sector contribution to GDP (%); value of hardware, software and services industry (USDmn); PC, peripherals and software imports and exports (USDmn); PC, peripherals and software sales (USDmn); number of PCs (‘000); PCs per 100 inhabitants; internet users (‘000); internet users per 100 inhabitants; broadband subscribers (‘000); broadband subscribers per 100 inhabitants.
  • Economy: Economic growth (%); nominal GDP (USDbn); unemployment (%); interest rates (%); exchange rate (against USD).

Information Technology Risk Reward Index

BMI’s Risk Reward Indices provide technology manufacturers, service providers, and IT vendors/leasing agents looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide indices of highest to lowest appeal to investors, with each position explained.

Country Market Overview

Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.

BMI Macroeconomic Forecast

BMI forecasts for all headline macroeconomic indicators to end-2019 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.

Competitive Landscape

Full analysis of the competitive landscape within the hardware, software and services sectors.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Regional Overview

Cross-border analysis of country markets in the region, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).

Sources

The information Technology Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.