Poland Information Technology Report

Providing expert analysis, independent forecasts and competitive intelligence on the information technology industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, Information Technology Risk Reward Index, Macroeconomic Forecast, Company Profiles and Regional and Country Industry Overviews.

Why you should buy this report

  • Benefit from the latest market opportunities
  • Understand the threats to your operations and investments and protect your company against future risks
  • Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market
  • Get a full view of the competitive landscape to assess your market position
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Poland Information Technology Report
Product Price
$1,295.00

BMI View: Poland has a large IT industry and is a major regional centre for hardware, software and services - as well as being a large domestic market for products and services. We have a bright outlook for Poland over the medium term and expect the market to recover strongly after an abrupt deceleration in 2015when zloty depreciation and product trends in the hardware segment hit the market. This trend should reverse and zloty appreciation is expected to provide upside to the hardware segment over the medium term, while the software and services segments will grow based on product trends and local enterprise modernisation . We forecast total IT spending will increase at a CAGR of 6.3% over 2016-2020 to PLN34.8bn.

Latest Updates & Industry Developments

  • Computer Hardware Sales: PLN10.4bn in 2016 to PLN11.9bn in 2020, a compound annual growth rate (CAGR) of 3.3%. Pent-up demand from 2015 should be unlocked as economic environment strengthens and boost the market, but increasingly powerful smartphones could shift device usage patterns and presents downside.

  • Software Sales: PLN5.1bn in 2016 to PLN6.6bn in 2020, a CAGR of 6.8%. We believe vendors can outperform the market growth rate by targeting specific product areas such as data analytics and real-time software, as well as by targeting specific verticals.

  • IT Services Sales: PLN11.8bn in 2016 to PLN16.4bn in 2020, a CAGR of 8.6%. Large potential for wider adoption of cloud computing services over the medium term, while Internet of Things solutions are expected to add to services spending growth momentum.

Bright Outlook For All Three IT Market Segments
IT Market Forecast By Segment
e/f = BMI estimate/forecast. Source: BMI
BMI Industry View
7
Latest Updates & Industry Developments
7
SWOT
9
Industry Forecast
11
Latest Updates
11
Structural Trends
11
Table: Enterprise Trends - GVA By Vertical (Poland 2015-2020)
14
Table: IT Industry - Historical Data And Forecasts (Poland 2013-2020)
15
Industry Risk Reward Index
16
Table: Europe IT Risk/Reward Index, Q3 2016
19
Market Overview
20
Recent Developments
20
Hardware
20
Software
26
Cloud Computing
32
Services
37
Industry Trends And Developments
41
IT Hardware Trade
41
Table: CEE IT Hardware Trade, 2010-2015
41
Table: Poland IT Hardware Trade, 2010-2015
42
IT Industry Analysis
43
Table: Poland IT Hardware Industry, 2009-2014
45
Table: Poland Software & Services Industry, 2009-2014
46
Regulatory Development
48
Table: Government Authorities
48
Regional Regulations
50
Table: Cybersecurity Threat Trends
53
Competitive Landscape
54
Retailers
54
Table: Selected Electronics Retailers
54
Table: Selected E-Commerce/Online Marketplaces
54
IT Vendors
55
Table: Commvault
55
Table: Dell Poland
56
Table: Microsoft Poland
57
Table: SAP Polska
58
Table: Action
59
Table: Comarch
60
Table: Optimus
61
Table: Talex
61
Regional Overview
62
Demographic Forecast
65
Demographic Outlook
65
Table: Population Headline Indicators (Poland 1990-2025)
66
Table: Key Population Ratios (Poland 1990-2025)
66
Table: Urban/Rural Population & Life Expectancy (Poland 1990-2025)
67
Table: Population By Age Group (Poland 1990-2025)
67
Table: Population By Age Group % (Poland 1990-2025)
68
Methodology
70
Industry Forecast Methodology
70
Sources
72
Risk/Reward Index Methodology
72
Table: IT Risk/Reward Index Indicators
73
Table: Weighting Of Components
74

The Poland Information Technology Report features BMI Research's market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Poland Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Poland.

Key Benefits

  • Benchmark BMI's independent IT Industry forecasts for Poland to test other views - a key input for successful budgetary and strategic business planning in the Polish IT market.
  • Target business opportunities and risks in Poland's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Poland.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts, views and trend analysis covering IT, regulatory changes, major investments and projects and significant national and multinational company developments.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the IT sector and within the broader telecommunications, political, economic and business environment.

BMI Industry Forecast

Historic data series (2010-2013) and forecasts to end-2019 for all key industry and economic indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast, including:

  • IT Sector: Industry value (USDmn); IT sector contribution to GDP (%); value of hardware, software and services industry (USDmn); PC, peripherals and software imports and exports (USDmn); PC, peripherals and software sales (USDmn); number of PCs (‘000); PCs per 100 inhabitants; internet users (‘000); internet users per 100 inhabitants; broadband subscribers (‘000); broadband subscribers per 100 inhabitants.
  • Economy: Economic growth (%); nominal GDP (USDbn); unemployment (%); interest rates (%); exchange rate (against USD).

Information Technology Risk Reward Index

BMI’s Risk Reward Indices provide technology manufacturers, service providers, and IT vendors/leasing agents looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide indices of highest to lowest appeal to investors, with each position explained.

Country Market Overview

Structure, size and value of the industry sectors including hardware, software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.

BMI Macroeconomic Forecast

BMI forecasts for all headline macroeconomic indicators to end-2019 including real GDP growth, inflation, fiscal balance, trade balance, current account and external debt.

Competitive Landscape

Full analysis of the competitive landscape within the hardware, software and services sectors.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Regional Overview

Cross-border analysis of country markets in the region, commenting on IT penetration (PC and internet) and market growth drivers (IT market size and IT market compound growth).

Sources

The information Technology Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.