BMI View: We expect Qatar's consumer electronics market will continue to be lucrative for vendors over the medium term, particularly for premium oriented vendors in areas such as flagship smartphones and tablets, hybrid notebooks and Ultra-HD or OLED TV sets. Large disposable incomes and a strong consumption fo recast, combined with a fashion- oriented consumption culture, means replacement cycles will remain short and unit prices high. The first-time buyer opportunity is however depleted across most of the market, meaning the potential for volume growth is limited and vendors will largely be reliant on replacement sale. We forecast total device spending will increase at a CAGR of 3.6% over 2016-2020 to USD1.8bn in 2020.
Latest Updates & Industry Developments
Computer Hardware Sales: USD578.72mn in 2016 to USD681.83mn in 2020, a compound annual growth rate (CAGR) of 4.2%. The PC market (including tablets) is saturated in Qatar where diffusion cycles are short, but an ageing desktop and notebook installed base and the traction gained by hybrid notebooks among local consumers creates opportunities for vendors.
AV Sales: USD275.44mn in 2016 to USD324.54mn in 2020, a CAGR of 4.2%. The flat-panel TV market is stagnant in volume terms due to saturation, but UHD and OLED set demand among the large pool of high income households will drive growth - and we believe Qatar could be a leading market for next generation TV set adoption.
Handset Sales: USD734.48mn in 2016 to USD820.25mn in 2020, a CAGR of 2.8%. In 2015 lower cost smartphone availability deepened the market to a larger share of migrant workers, which resulted in an upward revision to the volume outlook, but this upside is countered in the value forecast by the declining average selling price for smartphones.
|Lower Cost Smartphone Sales Raises Volume Outlook|
|Qatar Smartphone Forecast|
|e/f = BMI estimate/forecast. Source: BMI|
The Qatar Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Qatar.
BMI Research's Qatar Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Qatar.
- Benchmark BMI's independent consumer electronics industry forecasts for Qatar to test other views - a key input for successful budgeting and strategic business planning in the Qatari consumer electronics market.
- Target business opportunities and risks in Qatar through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.