Serbia Consumer Electronics Report

Providing expert analysis, independent forecasts and competitive intelligence on the consumer electronics industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, Industry Forecast Scenario and Business Environment Rankings.

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  • Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market
  • Get a full view of the competitive landscape to assess your market position
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Serbia Consumer Electronics Report
Product Price
$1,295.00

BMI View: Serbia's consumer electronics devices market is one of those with the lowest value in Europe and the market stalled over 2014-2016 amidst economic disruption. We expect more stable growth over the medium term based on a more supportive economic environment that allows vendors to tap into opportunities presented by relatively low penetration rates. The outlook was , however , downgraded this quarter and there is some uncertainty about the trajectory for PC spending in the context of increasing cannibalisation of tablet demand by smartphones.

Latest Updates & Industry Developments

  • Computer Hardware Sales: USD154mn in 2016 to USD159mn in 2020, corresponding to a compound annual growth rate (CAGR) of 0.7%. Potential exists for a bounce back due to deferred demand from 2014-2016, but with tablet and, to a lesser extent, notebook demand under pressure from smartphone cannibalisation, we have a more subdued growth outlook.

  • AV Sales : USD108mn in 2016 to USD118mn in 2020, corresponding to a CAGR of 2.2%. After a multi-year contraction we expect stabilisation in TV set demand, but the recovery will be partially offset by further cannibalisation of digital camera demand as smartphone ownership proliferates.

  • Handset Sales : USD327mn in 2016 to USD378mn in 2020, corresponding to a CAGR of 3.7%. Relatively low smartphone penetration means first-time upgrades will continue to be the primary engine of segment value growth, but with deceleration in the later years as saturation approaches.

Smartphone Upgrades To Drive Handset Segment Outperformance
Serbia Consumer Electronics Forecast By Segment
f = BMI forecast. Source: BMI
BMI Industry View
7
Latest Updates And Industry Developments
8
SWOT
9
Consumer Electronics Market
9
Industry Forecast
11
Latest Updates
11
Structural Trends
11
Table: Consumer Eletronics Market (Serbia 2013-2019)
15
Industry Risk/Rewards Index
16
Industry Risk/Reward Index
16
Table: Europe Consumer Electronics Risk/Reward Index, Q4 2016
18
Market Overview
19
Computers
19
Table: PC Sales (Serbia 2014-2020)
19
AV Devices
25
Table: AV Sales (Serbia 2014-2020)
25
Mobile Devices
29
Table: Mobile Communications (Serbia 2014-2020)
29
Industry Trends And Developments
35
Electronics Trade
35
Table: CEE Consumer Electronics (CE) Trade, 2010-2015
35
Table: Serbia Consumer Electronics (CE) Trade, 2010-2015
36
Industry Analysis
37
Table: Serbia Electronics Industry Performance, 2009-2014
39
Regulatory Development
40
Table: Government Authority
40
Competitive Landscape
43
Consumer Electronics Vendors - EMEA, 2015
43
Table: Computer Hardware
43
Table: TV Sets
44
Table: Mobile Handsets
44
Retailers
45
Table: Selected Electronics Retailers
45
Table: Selected E-Commerce Retailers
45
Demographic Forecast
46
Table: Population Headline Indicators (Serbia 2005-2025)
47
Table: Population By Age Group (Serbia 2005-2025)
47
Table: Population By Age Group % (Serbia 2005-2025)
48
Methodology
50
Industry Forecast Methodology
50
Sector-Specific Methodology
51
Sources
51
Risk/Reward Index Methodology
52
Sector-Specific Methodology
53
Table: Consumer Electronics Risk/Reward Index Indicators
53
Table: Weighting Of Indicators
54

The Serbia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Serbia.

BMI Research's Serbia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Serbia.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Serbia to test other views - a key input for successful budgeting and strategic business planning in the Serbian consumer electronics market.
  • Target business opportunities and risks in Serbia through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.