BMI View: Serbia's consumer electronics devices market is one of those with the lowest value in Europe and the market stalled over 2014-2016 amidst economic disruption. We expect more stable growth over the medium term based on a more supportive economic environment that allows vendors to tap into opportunities presented by relatively low penetration rates. The outlook was , however , downgraded this quarter and there is some uncertainty about the trajectory for PC spending in the context of increasing cannibalisation of tablet demand by smartphones.
Latest Updates & Industry Developments
Computer Hardware Sales: USD154mn in 2016 to USD159mn in 2020, corresponding to a compound annual growth rate (CAGR) of 0.7%. Potential exists for a bounce back due to deferred demand from 2014-2016, but with tablet and, to a lesser extent, notebook demand under pressure from smartphone cannibalisation, we have a more subdued growth outlook.
AV Sales : USD108mn in 2016 to USD118mn in 2020, corresponding to a CAGR of 2.2%. After a multi-year contraction we expect stabilisation in TV set demand, but the recovery will be partially offset by further cannibalisation of digital camera demand as smartphone ownership proliferates.
Handset Sales : USD327mn in 2016 to USD378mn in 2020, corresponding to a CAGR of 3.7%. Relatively low smartphone penetration means first-time upgrades will continue to be the primary engine of segment value growth, but with deceleration in the later years as saturation approaches.
|Smartphone Upgrades To Drive Handset Segment Outperformance|
|Serbia Consumer Electronics Forecast By Segment|
|f = BMI forecast. Source: BMI|
The Serbia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Serbia.
BMI Research's Serbia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Serbia.
- Benchmark BMI's independent consumer electronics industry forecasts for Serbia to test other views - a key input for successful budgeting and strategic business planning in the Serbian consumer electronics market.
- Target business opportunities and risks in Serbia through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.