BMI View: After a significant decline in 2015 due to dinar depreciation, we are now forecasting the consumer electronics market to return to positive growth in 2016 and to continue to track positively over the course of our forecast period to 2019. The mobile handset market will become more lucrative as the computers market begins to slow down. Nevertheless, rising incomes and growing spending power across Serbian households will fare better for the consumer electronics market as a whole.
Latest Updates And Industry Developments:
Computer Hardware Sales: USD247mn in 2016, posting an annual contraction of 1.9%. This market will return to growth in 2017 as it was hit hard due to dinar depreciation in 2014 and 2015.
AV Sales : USD146mn in 2016, posting a growth rate of 5.8% as the market begins to rebound after contraction in 2015 due to dinar volatility in USD terms. We believe household income has historically been constrained, especially in the purchase of big ticket items. As household spending power grows, we believe this segment will benefit over the course of our forecast period.
Handset Sales : USD291mn in 2016, up 4.7% year-on-year. Handsets will become the largest segment of the consumer electronics market and we believe this market will grow at a CAGR of 5.3% 2015-2019.
|Rising Incomes & Growing Spending Power Ahead|
|Household Income Breakdown (USD) (2015-2019)|
|f = BMI forecast. Source: National sources, BMI|
The Serbia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Serbia.
BMI Research's Serbia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Serbia.
- Benchmark BMI's independent consumer electronics industry forecasts for Serbia to test other views - a key input for successful budgeting and strategic business planning in the Serbian consumer electronics market.
- Target business opportunities and risks in Serbia through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.