Serbia Consumer Electronics Report

Published 21 May 2015

  • 67 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
$1,295.00
Serbia Consumer Electronics Report

BMI View: T he Serbian consumer electronics market is one of the least lucrative in per capita terms in the region, but the low penetration rate in key device categories has nonetheless attracted global vendors. Growth rates will remain moderate over the medium term due to the challenging economic environment and continued negative GDP growth in 2015 will weigh heavily on this sector. We forecast Serbian consumer electronics spending will grow just 0.6 % in US dollar terms in 201 5 to USD1.2 5 bn, and reach USD1. 44 bn in 2019. There is however upside potential for Serbia consumer electronics growth if the economic recovery is faster than expected - which would unlock demand from low penetration rates. Household PC penetration, despite more than doubling over the previous five years, remains 30 pp below the regional average , while smartphone penetration remains a long way below the regional average . We expect it to rise rapidly over our forecast period.

Headline Expenditure Projections:

  • Computer Hardware Sales: USD394mn in 2014 to USD366mn in 2015; -7.1% in US dollar terms. Low device penetration rates offer faster volume growth rates than elsewhere in Europe; however, weak economic conditions and a shift in consumption to cheaper tablets will limit value growth.

  • AV Sales : USD372bn in 2014 to USD395mn in 2015; +6.2% in US dollar terms. Continuing from the strong growth rates reported in 2014.

  • Handset Sales : USD384mn in 2014 to USD404mn in 2015; +5.2% in US dollar terms. The handset market is the most dynamic segment of the consumer electronics market as affordable smartphones drive growth, pushing up the average selling price for handsets.

Key Trends And Developments

In February 2014, global leader in the premium hardware segment for notebooks and tablets Apple announced the opening of an Apple Premium Reseller store in the capital of Belgrade. The store in the Delta City Shopping Centre will offer the full range of Apple products...

BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
12
Operational Risk
13
Industry Forecast
15
Table: Consumer Electronics Overview (Serbia 2013-2019)
15
Macroeconomic
20
Economic Analysis
20
Industry Risk Rewards Ratings
25
Industry Risk Reward Index
25
Table: CEE Consumer Electronics Risk/Reward Index - Q3 2015
26
Market Overview
27
Computers
27
Table: PC Sales (Serbia 2013-2019)
27
AV Devices
33
Table: AV Sales (Serbia 2013-2019)
33
Mobile Devices
38
Table: Mobile Communications (Serbia 2013-2019)
38
Competitive Landscape
46
International Companies
46
Table: Lenovo
46
Table: Microsoft
47
Table: ZTE
48
Table: Samsung Electronics
49
Industry Trends And Developments
50
Table: Serbia ICT Industry - Key Metrics
51
Company Profile
54
ComTrade
54
Table: Selected Developments
57
Demographic Forecast
58
Table: Population Headline Indicators (Serbia 1990-2025)
59
Table: Population By Age Group (Serbia 1990-2025)
59
Table: Population By Age Group % (Serbia 1990-2025)
60
Methodology
62
Industry Forecast Methodology
62
Sector-Specific Methodology
63
Sources
63
Risk/Reward Index Methodology
64
Sector-Specific Methodology
65
Table: Consumer Electronics Risk/Reward Index Indicators
65
Table: Weighting Of Indicators
66

The Serbia Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Serbia.

BMI Research's Serbia Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Serbia.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Serbia to test other views - a key input for successful budgeting and strategic business planning in the Serbian consumer electronics market.
  • Target business opportunities and risks in Serbia through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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