Serbia Telecommunications Report

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Providing expert analysis, independent forecasts and competitive intelligence on the telecommunications industry.

Report includes: BMI Industry View, Industry SWOT Analysis, BMI Industry Forecast Scenario, Telecommunications Risk Reward Index, Market Overview, Regulatory Environment, Company Profiles and Competitive

Why you should buy this report

  • Benefit from the latest market opportunities
  • Understand the threats to your operations and investments and protect your company against future risks
  • Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market
  • Get a full view of the competitive landscape to assess your market position.
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Serbia Telecommunications Report
Product Price
$1,295.00

BMI View: Market saturation, aggressive price competition and a small number of players continue to hamper the development of Serbia's telecommunications market . The move to 4G began in 2015 and, given the rapid uptake of 3G, we believe operators will quickly migrate customers to the new platforms. However, despite a relatively high incidence of postpaid customers, spending on value-added services will be limited. Further market liberalisation will not encourage new players into the market; rather, we believe Serbia Broadband (SBB) could become the focal point for consolidation and innovation.

Organic Growth Elusive, Focus Now On Upselling
Serbia Mobile Market Forecasts
f = BMI forecast. Source: BMI, operators, RATEL

Latest Updates & Industry Developments

  • Just 69,200 new mobile subscriptions were added in the first nine months of 2015, taking the total to 9.51mn. This was in line with expectations and we forecast 9.52mn by the end of the year. The focus is on 3G/4G migration and customer numbers will reach 5.20mn in 2015 and 6.57mn by 2019.

  • In the wireline arena, the focus is on rolling out xDSL and digital cable high-speed accesses. Triple-play services are now in demand. There will be 1.58mn broadband accesses by end-2015, rising to 1.71mn by 2019.

BMI Industry View
7
SWOT
8
Industry SWOT
8
Industry Forecast
9
Latest Updates
9
Structural Trends
9
Table: Serbia - Telecoms Sector - Historical Data & Forecasts
12
Industry Risk Reward Ratings
13
Table: Central And Eastern Europe Telecoms Risk/Rewards Index, Q1 2016
16
Market Overview
18
Market Drivers & Trends
18
Mobile
18
Wireline Voice & Broadband
22
Table: Broadband Subscriptions By Platform
24
Pay-TV/Convergence
24
Regulatory Development
28
Table: Serbia: Regulatory Bodies And Their Responsibilities
28
Competitive Landscape
31
Table: Key Players - Serbia Telecoms Sector
31
Mobile Operator Data
31
Table: Serbia Mobile Market Overview
31
Table: MTS
32
Table: Telenor Srbija
32
Table: Vip
33
Company Profile
35
Telekom Srbija
35
Telenor Serbia
39
Demographic Forecast
41
Table: Population Headline Indicators (Serbia 2005-2025)
42
Table: Population By Age Group (Serbia 2005-2025)
42
Table: Population By Age Group % (Serbia 2005-2025)
43
Glossary
45
Table: Glossary Of Terms
45
Methodology
47
Industry Forecast Methodology
47
Sources
49
Risk/Reward Index Methodology
49
Table: Risk/Reward Index Indicators
50
Table: Weighting Of Indicators
51

The Serbia Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Serbia's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Serbia Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Serbia.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Serbia to test other views - a key input for successful budgeting and strategic business planning in the Serbian telecoms market.
  • Target business opportunities and risks in Serbia's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Serbia.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts and views, covering the ARPU, fixed-line, mobile (including 3G & 4G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Historic data series (2010-2013) and forecasts to end-2019 for all key industry indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-line Telephony – Telephone lines (‘000); telephone lines/100 inhabitants.
  • Cellular Telephony – Mobile phone subscribers (‘000); mobile phone subscribers/100 inhabitants; and where available, 3G & 4G subscribers (‘000); 3G & 4G subscribers/100 inhabitants; 3G & 4G subscribers as a percentage of overall mobile market.
  • Internet Markets – Internet users (‘000); internet users/100 inhabitants; broadband internet subscribers (‘000); broadband internet subscribers/100 inhabitants.

BMI’s Telecommunications Risk Reward Index

BMI’s Risk Reward Indices provide investors (vendors, operators and suppliers) looking for opportunities in the region with a clear country comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an Indices of highest to lowest appeal to investors, with each position explained.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed-line and internet segments, broken down into:

  • Market Data – Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout – Analysis of rollout/adoption of new technology, such as 3G & 4G, WiMAX, IPTV, pay-TV, LTE and valueadded handset services (gaming, music, video, apps etc.).
  • Mobile Content – The latest trends in content and services available and being introduced by mobile operators, including a timeline of all the latest major mobile content developments.
    Company Database – A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G & 4G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. Also covers the latest updates in the market’s development and regulatory rulings.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Sources

The Telecommunications Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.