South Africa Consumer Electronics Report

Providing expert analysis, independent forecasts and competitive intelligence on the consumer electronics industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, Industry Forecast Scenario and Business Environment Rankings.

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South Africa Consumer Electronics Report
Product Price
$1,295.00

BMI View: Consumer electronics device spending growth in South Africa has been negatively impacted by economic weakness 2013-2015, with the squeeze on spending from rand depreciation against the US dollar most significant in the PC and AV segments. Rand depreciation eroded South African household purchasing power in global markets , though with the trend of depreciation forecast to ease over the medium term it will to some extent be offset by an increasing supply of low-cost smartphones and tablets. Such low-cost smart devices have proved the most resilient device categories, as demonstrated by t he popularity of smartphones launched by MTN and Vodacom , and we expect this to remain the case over the medium term.

Latest Updates & Industry Developments

  • Computer Sales: USD1.87bn in 2016 to USD1.97bn in 2019, a compound annual growth rate (CAGR) of 0.4%. Rand depreciation represents downside risk by squeezing household purchasing power, resulting in deferred purchases and substitution for cheaper models.

  • AV Sales: USD941mn in 2016 to USD983mn in 2019, a CAGR of 0.4%. Digital camera demand cannibalisation will continue to be a drag on growth, while TV set market has a mixed outlook due to considerable scope for upgrades, but also intensifying price competition.

  • Handset Sales: USD3.79bn in 2016 to USD3.96bn in 2019, a CAGR of 1.7%. Handset spending growth forecast to slow as smartphone market saturation occurs, but it will continue to outperform and remain the largest segment of the South African consumer electronics market over 2016-2019.

Smart Device Sales To Compensate For General Squeeze
South Africa Smart Device Forecast
f = BMI forecast. Source: BMI
BMI Industry View
7
SWOT
9
Consumer Electronics SWOT
9
Industry Forecast
11
Recent Developments
11
Structural Trends
11
Table: Consumer Electronics Overview (South Africa 2013-2019)
16
Industry Risk Reward Index
17
Table: MEA Consumer Electronics Risk/Rewards Index, Q116
19
Market Overview
20
Computers
20
Table: PC Sales (South Africa 2013-2019)
20
AV Devices
28
Table: AV Sales (South Africa 2013-2019)
28
Mobile Handsets
36
Table: Mobile Communications (South Africa 2013-2019)
36
Competitive Landscape
44
International Company
44
Table: Samsung
44
Local Companies
45
Table: Pinnacle Africa
45
Table: Tarsus
46
Industry Trends And Developments
47
Regulatory Development
49
Table: Regulatory Authority
49
Table: National Broadband Policy Targets
50
Demographic Forecast
51
Demographic Outlook
51
Table: Population Headline Indicators (South Africa 1990-2025)
52
Table: Key Population Ratios (South Africa 1990-2025)
52
Table: Urban/Rural Population & Life Expectancy (South Africa 1990-2025)
53
Table: Population By Age Group (South Africa 1990-2025)
53
Table: Population By Age Group % (South Africa 1990-2025)
54
Methodology
56
Industry Forecast Methodology
56
Sector-Specific Methodology
57
Sources
57
Risk/Reward Index Methodology
58
Sector-Specific Methodology
59
Table: Consumer Electronics Risk/Reward Index Indicators
59
Table: Weighting Of Indicators
60

The South Africa Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in South Africa.

BMI Research's South Africa Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in South Africa.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for South Africa to test other views - a key input for successful budgeting and strategic business planning in the South African consumer electronics market.
  • Target business opportunities and risks in South Africa through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.