South Africa Consumer Electronics Report

Providing expert analysis, independent forecasts and competitive intelligence on the consumer electronics industry.

Report includes: BMI Industry View, Industry SWOT Analysis, Industry Forecasts, Industry Forecast Scenario and Business Environment Rankings.

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South Africa Consumer Electronics Report
Product Price
$1,295.00

BMI View: We have made a downward revision to our historical data and forecast for the handset market value in South Africa, to reflect lower household income data from our Retail team as well as newly sourced trade data for handsets and components . We nevertheless retain our view that the handset market will outperform, as the depreciation of the rand over 2013-2016 has squeeze d demand for higher value PC and AV devices. Our Country Risk team expects the rand to stabilise from 2017, which will allow rising demand for smartphones, tablets, supported by an increasing supply of low-cost devices, as well as previously deferred PC purchases, to drive a return to growth in US dollar terms.

Latest Updates And Industry Developments

  • Following a downgrade to our handset market value data, we now forecast the total value of the consumer electronics market to reach USD5.72bn in 2016, compared to our previous forecast of USD6.4bn.

  • Computer Sales: USD1.67bn in 2016 to USD1.92bn in 2020, a compound annual growth rate (CAGR) of 0.1%. This is a slight upgrade due to the rand's recovery from multi-year lows in early 2016, but a return to sharp currency depreciation poses downside risks.

  • AV Sales: USD941mn in 2016 to USD984mn in 2020, a CAGR of 0.3%. Digital camera demand cannibalisation will continue to be a drag on growth, while the TV set market has a mixed outlook due to considerable scope for upgrades, but also intensifying price competition.

  • Handset Sales: USD3.11bn in 2016 to USD3.28bn in 2020, a CAGR of 1.5%. Handset spending growth forecast to slow as smartphone prices continue to fall and market saturation approaches, but it will continue to outperform and remain the largest segment of the South African consumer electronics market over 2016-2020.

Smart Device Sales To Compensate For General Squeeze
South Africa Smart Device Forecast
e/f = BMI estimate/forecast. Source: BMI
BMI Industry View
7
Latest Updates And Industry Developments
7
SWOT
9
Industry Forecast
11
Latest Updates
11
Structural Trends
11
Table: Consumer Electronics Overview (South Korea 2014-2020)
15
Consumer Electronics Risk/Reward Index
16
Industry Risk/Reward Index
16
Table: Asia-Pacific CE Risk/Reward Index, Q4 2016
19
Market Overview
20
Computers
20
Table: PC Sales (South Korea 2014-2020)
20
AV
25
Table: AV Sales (South Korea 2014-2020)
25
Mobile Handsets
30
Table: Mobile Communications (South Korea 2014-2020)
30
Industry Trends And Developments
36
Electronics Trade
36
Table: Developed APAC Consumer Electronics (CE) Trade, 2010-2015
36
Table: Developed APAC Consumer Electronics (CE) Trade, 2010-2015
37
Operational Risk And Government Policy
38
Industry Breakdown
39
Table: Consumer Electronics Industry Performance, 2009-2014
41
Regulatory Development
43
Table: Regulatory Authorities
43
Competitive Landscape
48
South Korea Consumer Electronics Companies
48
Consumer Electronics Vendors - APAC, 2015
52
Table: Computer Hardware
52
Table: TV Sets
53
Table: Mobile Handsets
53
E-Commerce
54
Demographic Forecast
55
Demographic Outlook
55
Table: Population Headline Indicators (South Korea 1990-2025)
56
Table: Key Population Ratios (South Korea 1990-2025)
56
Table: Urban/Rural Population & Life Expectancy (South Korea 1990-2025)
57
Table: Population By Age Group (South Korea 1990-2025)
57
Table: Population By Age Group % (South Korea 1990-2025)
58
Methodology
60
Industry Forecast Methodology
60
Sector-Specific Methodology
61
Sources
61
Risk/Reward Index Methodology
62
Sector-Specific Methodology
63
Table: Consumer Electronics Risk/Reward Index Indicators
63
Table: Weighting Of Indicators
64

The South Africa Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in South Africa.

BMI Research's South Africa Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in South Africa.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for South Africa to test other views - a key input for successful budgeting and strategic business planning in the South African consumer electronics market.
  • Target business opportunities and risks in South Africa through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.