Sweden Telecommunications Report

Published 03 July 2015

  • 114 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
$1,295.00
Sweden Telecommunications Report

BMI View: 4G LTE subscriptions account for nearly 28% of the mobile market in Sweden, one of the highest rates in the world, marking it out as one of the most developed telecoms sectors. The same is also true in the wireline sector where fibre penetration is fuelled by increased demand for faster, higher capacity data services. Despite this level of development, operators in the market are under pressure from strong competitors, with a number of international players driving ARPUs to low levels. The regulator has cut mobile termination rates and is poised for another round of reductions later in 2015. We therefore expect more convergence in the sector, with consolidation between mobile, wireline and media companies.

Key Data

  • There were 14.664mn mobile subscriptions at the end of 2014, a little more than BMI had been expecting. Our long-term forecast has been extended to 2019 and foresees 14.732mn subscriptions by then.

  • Although the number of M2M SIMs continues to grow - reaching over 6mn by 2014 - interest in dedicated mobile broadband services is waning. Customers increasingly opt for all-inclusive voice-and-data packages on smartphones.

  • The 4G subscriber base surpassed 4mn at the end of 2014, up by 2.5mn year-on-year.

  • The number of fixed telephony subscriptions stood at 3.8mn at the end of 2014, down by 4%, while the total number of fixed broadband subscriptions grew by 4% to around 3.3mn.

  • The IPTV subscriber base comprising fibre and xDSL services rose by 15% to 833,000 at the end of 2014.

Key Developments

Sweden's telecoms regulator Post- och Telestyrelsen (PTS) has launched a study to examine proposed mobile development in the 694MHz-790MHz band. The study will also consider the need for measures to protect terrestrial TV from interference. The study supports the government's decision to open the band for mobile network usage from April 1 2017. The PTS expects the introduction of the 700MHz band to expand geographical coverage of...

BMI Industry View
7
SWOT Analysis
9
Mobile SWOT
9
Wireline SWOT
11
Political
13
Economic
14
Operational Risk
15
Industry Forecast
16
Table: Telecoms Sector - Historical Data & Forecasts (Sweden 2012-2019)
16
Industry Risk Reward Ratings
21
Industry Risk Reward Index
21
Table: Western Europe Telecoms Risk/Rewards Index, Q315
24
Market Overview
25
Mobile
25
Regional Perspective
25
Table: Sweden Mobile Market Regional Comparisons, 2014
26
Recent Developments
26
Mobile Growth
26
Market Share And Net Additions
28
Table: Swedish Mobile Market, Q115
31
Subscription Mix
31
Usage (ARPU/MOU)
32
Networks
34
Mobile Content/Value-Added Services
38
Mobile Operator Data
41
Table: Market Overview
41
Table: TeliaSonera
42
Table: Telenor Mobil
43
Table: Tele2
44
Table: Hi3G Sweden
44
Mobile Content
46
Monetising Footfall
47
Interoperable M-Commerce A Stronger Proposition
48
Positioning Key To M2M Success
50
Regaining Control Of The Bill
53
Fixed Line
55
Fixed Line Telephony
56
Market Shares
58
Broadband
59
Wireline Operator Data
65
Table: TeliaSonera
65
Table: Com Hem
66
Table: Tele2
68
Table: Telenor Sweden
69
Industry Trends And Developments
70
Regulatory Development
73
Table: Sweden - Regulatory Bodies And Their Responsibilities
73
Competitive Landscape
76
Table: Key Players In Sweden Telecoms Sector
76
Company Profile
77
Com Hem
77
Hi3G Access Sweden
81
Telenor Sweden
84
Tele2 AB
88
TeliaSonera AB
93
Regional Overview
99
Demographic Forecast
103
Table: Population Headline Indicators (Sweden 1990-2025)
104
Table: Key Population Ratios (Sweden 1990-2025)
104
Table: Urban/Rural Population And Life Expectancy (Sweden 1990-2025)
105
Table: Population By Age Group (Sweden 1990-2025)
105
Table: Population By Age Group % (Sweden 1990-2025)
106
Glossary
108
Table: Glossary Of Terms
108
Methodology
110
Industry Forecast Methodology
110
Sources
112
Risk/Reward Index Methodology
112
Table: Risk/Reward Index Indicators
113
Table: Weighting Of Indicators
114

The Sweden Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Sweden's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Sweden Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Sweden.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Sweden to test other views - a key input for successful budgeting and strategic business planning in the Swedish telecoms market.
  • Target business opportunities and risks in Sweden's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Sweden.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts and views, covering the ARPU, fixed-line, mobile (including 3G & 4G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Historic data series (2010-2013) and forecasts to end-2019 for all key industry indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-line Telephony – Telephone lines (‘000); telephone lines/100 inhabitants.
  • Cellular Telephony – Mobile phone subscribers (‘000); mobile phone subscribers/100 inhabitants; and where available, 3G & 4G subscribers (‘000); 3G & 4G subscribers/100 inhabitants; 3G & 4G subscribers as a percentage of overall mobile market.
  • Internet Markets – Internet users (‘000); internet users/100 inhabitants; broadband internet subscribers (‘000); broadband internet subscribers/100 inhabitants.

BMI’s Telecommunications Risk Reward Index

BMI’s Risk Reward Indices provide investors (vendors, operators and suppliers) looking for opportunities in the region with a clear country comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an Indices of highest to lowest appeal to investors, with each position explained.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed-line and internet segments, broken down into:

  • Market Data – Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout – Analysis of rollout/adoption of new technology, such as 3G & 4G, WiMAX, IPTV, pay-TV, LTE and valueadded handset services (gaming, music, video, apps etc.).
  • Mobile Content – The latest trends in content and services available and being introduced by mobile operators, including a timeline of all the latest major mobile content developments.
    Company Database – A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G & 4G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. Also covers the latest updates in the market’s development and regulatory rulings.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Sources

The Telecommunications Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.

secure
Benefit from discounts when you add multiple products to your basket
2 Products SAVE 10%
3 Products SAVE 15%
4 Products SAVE 20%
5 Products SAVE 25%
6 Products SAVE 30%
7 - 20 Products SAVE 35%
21 Products or more SAVE 40%