Sweden Telecommunications Report

Providing expert analysis, independent forecasts and competitive intelligence on the telecommunications industry.

Report includes: BMI Industry View, Industry SWOT Analysis, BMI Industry Forecast Scenario, Telecommunications Risk Reward Index, Market Overview, Regulatory Environment, Company Profiles and Competitive

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Sweden Telecommunications Report
Product Price

BMI View: A saturated and mature market means that operators need to put forward new strategies in order to find new revenues streams. The most basic is investment into networks, in order to improve usage and migration to the most advanced technologies, as a way to drive ARPU and profitability per user. The next stage concerns the introduction of connected products, such as connected cars, in order to further leverage these investments and improve customer stickiness. The lack of demand for bundling poses a risk, as we believe these services will be more successful as part of shared data plans. Convincing customers to add several products onto one mobile subscription is an operator's main task.

Key Data

  • There were 14.336mn mobile subscribers at the end of Q315, for a penetration rate of 146.6%, indicating the saturation of the market.

  • Data from the regulator, from H115, reported strong growth for new services such as LTE and M2M, with 5mn and 6.5mn subscriptions respectively

  • In 2014, fibre overtook DSL as the main fixed broadband technology, though dedicated mobile broadband remains the overall leader. There were 1.43mn fibre connections compared to 1.23mn DSL connections

  • Bundles accounted for 1.8mn subscriptions, of which 1.17mn were double-play and 621,000 triple-play

Data And New Services Driving Market
M2M Subscriptions (LHS, mn) And Mobile Data Traffic (RHS, PB), 2010-2014
Source: PTS
BMI Industry View
SWOT Analysis
Operational Risk
Industry Forecast
Table: Telecoms Sector - Historical Data & Forecasts (Sweden 2012-2019)
Industry Risk Reward Ratings
Western Europe- Western Europe Telecoms Risk/Reward Index - Q415
Table: Western Europe Risk/Reward Index, Q415
Market Overview
Table: Sweden Mobile Market Regional Comparisons, 2014
Mobile Growth
Market Share And Net Additions
Table: Swedish Mobile Market, Q115
Subscription Mix
Usage (ARPU/MOU)
Mobile Content/Value-Added Services
Regulatory Development
Table: Sweden - Regulatory Bodies And Their Responsibilities
Competitive Landscape
Table: Key Players In Sweden Telecoms Sector
Mobile Operator Data
Table: Market Overview
Table: TeliaSonera
Table: Telenor Mobil
Table: Tele2
Table: Hi3G Sweden
Company Profile
Com Hem
Hi3G Access Sweden
Telenor Sweden
Tele2 AB
TeliaSonera AB
Demographic Forecast
Table: Population Headline Indicators (Sweden 1990-2025)
Table: Key Population Ratios (Sweden 1990-2025)
Table: Urban/Rural Population And Life Expectancy (Sweden 1990-2025)
Table: Population By Age Group (Sweden 1990-2025)
Table: Population By Age Group % (Sweden 1990-2025)
Table: Glossary Of Terms
Industry Forecast Methodology
Risk/Reward Index Methodology
Table: Risk/Reward Index Indicators
Table: Weighting Of Indicators

The Sweden Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Sweden's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Sweden Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Sweden.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Sweden to test other views - a key input for successful budgeting and strategic business planning in the Swedish telecoms market.
  • Target business opportunities and risks in Sweden's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Sweden.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).


BMI Industry View

Summary of BMI’s key industry forecasts and views, covering the ARPU, fixed-line, mobile (including 3G & 4G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Historic data series (2010-2013) and forecasts to end-2019 for all key industry indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-line Telephony – Telephone lines (‘000); telephone lines/100 inhabitants.
  • Cellular Telephony – Mobile phone subscribers (‘000); mobile phone subscribers/100 inhabitants; and where available, 3G & 4G subscribers (‘000); 3G & 4G subscribers/100 inhabitants; 3G & 4G subscribers as a percentage of overall mobile market.
  • Internet Markets – Internet users (‘000); internet users/100 inhabitants; broadband internet subscribers (‘000); broadband internet subscribers/100 inhabitants.

BMI’s Telecommunications Risk Reward Index

BMI’s Risk Reward Indices provide investors (vendors, operators and suppliers) looking for opportunities in the region with a clear country comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an Indices of highest to lowest appeal to investors, with each position explained.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed-line and internet segments, broken down into:

  • Market Data – Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout – Analysis of rollout/adoption of new technology, such as 3G & 4G, WiMAX, IPTV, pay-TV, LTE and valueadded handset services (gaming, music, video, apps etc.).
  • Mobile Content – The latest trends in content and services available and being introduced by mobile operators, including a timeline of all the latest major mobile content developments.
    Company Database – A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G & 4G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. Also covers the latest updates in the market’s development and regulatory rulings.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.


The Telecommunications Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.