Switzerland Telecommunications Report

Published 27 April 2015

  • 108 pages
  • Instant access to your report online and PDF format through your account library
  • Includes 3 free updated quarterly reports
 
$1,295.00
Switzerland Telecommunications Report

BMI View: The maturity of the Swiss telecoms market means there are severely diminished opportunities for subscription growth ; however , the country 's high per capita incomes and strong demand for the latest technologies means it continues to be one of the most lucrative markets in Europe. The lucrative nature of the market is reflected in the large investment s made by operators in infrastructure, with the incumbent Swisscom investing aggressively in fibre and LTE s in ce 2012. It has also resulted in acquisitions in the Swiss market, for instance NJJ was cleared to acquire Orange in early 2015, while Sunrise announced its intention to IP.

Key Data

  • Smartphone ownership has proliferated rapidly in Switzerland, with Swisscom reporting smartphone penetration in excess of 70% of its subscription base in 2014.

  • Average revenue per user (ARPU) levels continued to decline, a trend primarily attributed to a fall in mobile telephony prices in 2013 and 2014 following the launch of Swisscom's Infinity tariffs and erosion of traditional revenue sources such as SMS.

  • The OECD released data for dedicated mobile subscription penetration at the end of 2012, showing growth was slightly below our forecast. We believe this is likely the result of customers deferring subscriptions as they wait for LTE services to become more widely available.

  • Switzerland moved up one position to third in the Q315 BMI Risk Reward Index for Western Europe, behind only the UK and France, and ahead of the much larger German market. Switzerland is boosted in the Index by its highly lucrative market in per capita terms and its relative insulation from the worst ravages of revenue erosion that have occurred in other key Western European markets over recent years.

Key Trends And Developments

There have been significant developments in Switzerland's competitive landscape in the telecoms market. In December 2014, NJJ Capital, parent company of low-cost market disrupter

Table of Contents

BMI Industry View
7
SWOT
9
SWOT Mobile
9
SWOT Wireline
11
Political
13
Economic
14
Industry Forecast
15
Mobile
15
Table: Telecoms Sector - Mobile - Historical Data & Forecasts (Switzerland 2011-2018)
15
Wireline
18
Table: Telecoms Sector - Wireline - Historical Data & Forecasts (Switzerland 2011-2018)
18
Industry Risk Reward Ratings
21
Table: Western Europe Telecoms Risk/Rewards Index, Q115
24
Market Overview
26
Mobile
26
Regional Perspective
26
Table: Switzerland Mobile Market Regional Comparisons, 2013
27
Mobile Growth
27
Mobile Operator Data
40
Table: Market Overview
40
Table: Swisscom Mobile
41
Table: Sunrise
42
Table: Orange
42
Mobile Content
44
Monetising Footfall
45
Interoperable M-Commerce A Stronger Proposition
46
Positioning Key To M2M Success
47
Regaining Control Of The Bill
49
Wireline
51
Key Developments
51
Fixed-Line
51
Table: Swiss Fixed-Line Subscriptions By Operator, 2012-2014 ('000)
53
Broadband
53
Table: Fixed Broadband Subscriptions By Operator, 2012-2014 ('000)
54
Industry Trends And Developments
62
Table: Industry Developments
65
Regulatory Development
66
Regulatory Overview
66
Table: Switzerland: Regulatory Bodies And Their Responsibilities
66
Competitive Landscape
72
Table: Key Players: Switzerland Telecoms Sector
72
Table: Selected Telecoms Operators' Financial Indicators
72
Company Profile
73
Swisscom
73
Orange Communications
80
Sunrise Communications
84
Regional Overview
90
European Expansion: Netflix's Medium Term Growth Engine
90
Demographic Forecast
96
Table: Switzerland's Population By Age Group, 1990-2020 ('000)
97
Table: Switzerland's Population By Age Group, 1990-2020 (% Of Total)
98
Table: Switzerland's Key Population Ratios, 1990-2020
99
Table: Switzerland's Urban And Rural Population, 1990-2020
99
Glossary
100
Table: Glossary Of Terms
100
Methodology
102
Industry Forecast Methodology
102
Sources
104
Risk/Reward Index Methodology
104
Table: Risk/Reward Index Indicators
105
Table: Weighting Of Indicators
106

The Switzerland Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Switzerland's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Switzerland Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Switzerland.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Switzerland to test other views - a key input for successful budgeting and strategic business planning in the Swiss telecoms market.
  • Target business opportunities and risks in Switzerland's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Switzerland.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts and views, covering the ARPU, fixed-line, mobile (including 3G & 4G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Historic data series (2010-2013) and forecasts to end-2019 for all key industry indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-line Telephony – Telephone lines (‘000); telephone lines/100 inhabitants.
  • Cellular Telephony – Mobile phone subscribers (‘000); mobile phone subscribers/100 inhabitants; and where available, 3G & 4G subscribers (‘000); 3G & 4G subscribers/100 inhabitants; 3G & 4G subscribers as a percentage of overall mobile market.
  • Internet Markets – Internet users (‘000); internet users/100 inhabitants; broadband internet subscribers (‘000); broadband internet subscribers/100 inhabitants.

BMI’s Telecommunications Risk Reward Index

BMI’s Risk Reward Indices provide investors (vendors, operators and suppliers) looking for opportunities in the region with a clear country comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an Indices of highest to lowest appeal to investors, with each position explained.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed-line and internet segments, broken down into:

  • Market Data – Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout – Analysis of rollout/adoption of new technology, such as 3G & 4G, WiMAX, IPTV, pay-TV, LTE and valueadded handset services (gaming, music, video, apps etc.).
  • Mobile Content – The latest trends in content and services available and being introduced by mobile operators, including a timeline of all the latest major mobile content developments.
    Company Database – A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G & 4G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. Also covers the latest updates in the market’s development and regulatory rulings.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Sources

The Telecommunications Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc