BMI View: The advanced maturity of the Switzerland telecommunications industry means diminished opportunities for subscription growth. However, Switzerland has some of the highest per capita incomes in the world and the demand for new technologies continues unabated making it a profitable and highly lucrative European market.
The lucrative nature of the market is reflected in the large investments made by operators in infrastructure, with the incumbent Swisscom investing aggressively in fibre and LTE since 2012. It has also resulted in acquisitions in the Swiss market, for instance NJJ headed by Xavier Neil was cleared to acquire Orange in early 2015 and is rebranding it as Salt Mobile, while Sunrise announced its intention to IP.
Smartphone ownership has proliferated rapidly in Switzerland, with Swisscom reporting smartphone penetration in excess of 70% of its subscription base in 2014.
Average revenue per user (ARPU) levels continued to decline, a trend primarily attributed to a fall in mobile telephony prices in 2013 and 2014 following the launch of Swisscom's Infinity tariffs and erosion of traditional revenue sources such as SMS.
The OECD released data for dedicated mobile subscription penetration at the end of 2012, showing growth was slightly below our forecast. We believe this is likely the result of customers deferring subscriptions as they wait for LTE services to become more widely available.
Switzerland moved up one position to third in the Q315 BMI Risk Reward Index for Western Europe, behind only the UK and France, and ahead of the much larger German market. Switzerland is boosted in the Index by its highly lucrative market in per capita terms and its relative insulation from the worst ravages of revenue erosion that have occurred in other key Western European markets over recent years.
Key Trends And Developments
There have been significant developments in Switzerland's competitive landscape in the telecoms market. In...
The Switzerland Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Switzerland's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.
BMI's Switzerland Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Switzerland.
- Benchmark BMI's independent telecoms industry forecasts for Switzerland to test other views - a key input for successful budgeting and strategic business planning in the Swiss telecoms market.
- Target business opportunities and risks in Switzerland's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Switzerland.
- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).
BMI Industry View
Summary of BMI’s key industry forecasts and views, covering the ARPU, fixed-line, mobile (including 3G & 4G), internet and broadband markets.
Industry SWOT Analysis
Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.
BMI Industry Forecast Scenario
Historic data series (2010-2013) and forecasts to end-2019 for all key industry indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast.
- Fixed-line Telephony – Telephone lines (‘000); telephone lines/100 inhabitants.
- Cellular Telephony – Mobile phone subscribers (‘000); mobile phone subscribers/100 inhabitants; and where available, 3G & 4G subscribers (‘000); 3G & 4G subscribers/100 inhabitants; 3G & 4G subscribers as a percentage of overall mobile market.
- Internet Markets – Internet users (‘000); internet users/100 inhabitants; broadband internet subscribers (‘000); broadband internet subscribers/100 inhabitants.
BMI’s Telecommunications Risk Reward Index
BMI’s Risk Reward Indices provide investors (vendors, operators and suppliers) looking for opportunities in the region with a clear country comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an Indices of highest to lowest appeal to investors, with each position explained.
Market Data Analysis
Detailed market analysis of the mobile, mobile content, fixed-line and internet segments, broken down into:
- Market Data – Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
- Technology/Service Rollout – Analysis of rollout/adoption of new technology, such as 3G & 4G, WiMAX, IPTV, pay-TV, LTE and valueadded handset services (gaming, music, video, apps etc.).
- Mobile Content – The latest trends in content and services available and being introduced by mobile operators, including a timeline of all the latest major mobile content developments.
Company Database – A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G & 4G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).
Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. Also covers the latest updates in the market’s development and regulatory rulings.
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.
The Telecommunications Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.
*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.