Switzerland Telecommunications Report

Providing expert analysis, independent forecasts and competitive intelligence on the telecommunications industry.

Report includes: BMI Industry View, Industry SWOT Analysis, BMI Industry Forecast Scenario, Telecommunications Risk Reward Index, Market Overview, Regulatory Environment, Company Profiles and Competitive

Why you should buy this report

  • Benefit from the latest market opportunities
  • Understand the threats to your operations and investments and protect your company against future risks
  • Gain insight on emerging trends that could support, strengthen or disrupt your activities in the market
  • Get a full view of the competitive landscape to assess your market position.
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Switzerland Telecommunications Report
Product Price
$1,295.00

BMI View: The Swiss telecoms market takes advantage of high-income households and a willingness to pay to top services which drive ARPU, but the dominance of incumbent Swisscom remains a concern. Price-cutting has failed with operators, including the new entrant Salt Mobile, competing on services, but Swisscom continues to call the shots, as highlighted by its move for convergence to consolidate its leadership in a saturated market.

  • There were 10.75mn mobile subscribers in Switzerland as of Q215, a y-o-y growth of 0.7%. Swisscom continues to dominate the market with a share of over 60%.

  • The incumbent reported 1.3mn bundles, 10.5% of its overall customer base, with 278,000 quad-play customers.

  • The move towards convergence has helped the incumbent in the pay-TV market, catching up with market leader UPC Cablecom, now having 1.238mn customers compared to 1.353mn for the cable operator.

Swisscom Dominates All Aspects Of The Market
Swisscom's Market Share (%), 2008-2013
Source: regulator
BMI Industry View
7
SWOT
8
Industry Forecast
9
Latest Updates
9
Structural Trends
9
Table: Telecoms Sector - Historical Data & Forecasts (Switzerland 2012-2019)
12
Industry Risk Reward Ratings
13
Telecoms Risk/Reward Index
13
Table: Western Europe Risk/Reward Index
16
Market Overview
18
Telecoms
18
Market Drivers And Trends
18
Mobile
18
Wireline Voice And Broadband
22
Pay-TV/Convergence
25
Regulatory Development
29
Regulatory Overview
29
Table: Switzerland: Regulatory Bodies And Their Responsibilities
29
Competitive Landscape
35
Table: Key Players: Switzerland Telecoms Sector
35
Operator Data
35
Table: Swisscom
35
Table: Sunrise
36
Table: UPC Cablecom
37
Table: Salt Mobile
38
Company Profile
39
Salt Mobile
39
Sunrise Communications
42
Swisscom
46
Demographic Forecast
51
Table: Population Headline Indicators (Switzerland 1990-2025)
52
Table: Key Population Ratios (Switzerland 1990-2025)
52
Table: Urban/Rural Population & Life Expectancy (Switzerland 1990-2025)
53
Table: Population By Age Group (Switzerland 1990-2025)
53
Table: Population By Age Group % (Switzerland 1990-2025)
54
Glossary
56
Table: Glossary Of Terms
56
Methodology
58
Industry Forecast Methodology
58
Sources
60
Risk/Reward Index Methodology
60
Table: Risk/Reward Index Indicators
61
Table: Weighting Of Indicators
62

The Switzerland Telecommunications Report features BMI Research's independent industry forecasts on the future strength of Switzerland's ICT market, covering the fixed-line, mobile and internet segments and analyses latest regulatory developments and corporate news, including investment activity, mergers and acquisitions, joint ventures and partnerships. Leading operators and manufacturers are fully profiled, highlighting their quarterly financial performance, capital expenditure plans and latest contracts.

BMI's Switzerland Telecommunications Report provides industry professionals and researchers, operators, equipment suppliers and vendors, corporate and financial services analysts and regulatory bodies with independent forecasts and competitive intelligence on the telecoms industry in Switzerland.

Key Benefits

  • Benchmark BMI's independent telecoms industry forecasts for Switzerland to test other views - a key input for successful budgeting and strategic business planning in the Swiss telecoms market.
  • Target business opportunities and risks in Switzerland's telecoms sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Switzerland.
  • Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. SWOTs, KPIs and latest activity).

Coverage

BMI Industry View

Summary of BMI’s key industry forecasts and views, covering the ARPU, fixed-line, mobile (including 3G & 4G), internet and broadband markets.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the wireline and wireless sectors and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Historic data series (2010-2013) and forecasts to end-2019 for all key industry indicators, supported by explicit assumptions, plus analysis of key downside risks to the main forecast.

  • Fixed-line Telephony – Telephone lines (‘000); telephone lines/100 inhabitants.
  • Cellular Telephony – Mobile phone subscribers (‘000); mobile phone subscribers/100 inhabitants; and where available, 3G & 4G subscribers (‘000); 3G & 4G subscribers/100 inhabitants; 3G & 4G subscribers as a percentage of overall mobile market.
  • Internet Markets – Internet users (‘000); internet users/100 inhabitants; broadband internet subscribers (‘000); broadband internet subscribers/100 inhabitants.

BMI’s Telecommunications Risk Reward Index

BMI’s Risk Reward Indices provide investors (vendors, operators and suppliers) looking for opportunities in the region with a clear country comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic data points to provide an Indices of highest to lowest appeal to investors, with each position explained.

Market Data Analysis

Detailed market analysis of the mobile, mobile content, fixed-line and internet segments, broken down into:

  • Market Data – Analysis of market size, operator shares, dominant trends, competitive landscape and key quarterly data.
  • Technology/Service Rollout – Analysis of rollout/adoption of new technology, such as 3G & 4G, WiMAX, IPTV, pay-TV, LTE and valueadded handset services (gaming, music, video, apps etc.).
  • Mobile Content – The latest trends in content and services available and being introduced by mobile operators, including a timeline of all the latest major mobile content developments.
    Company Database – A comprehensive breakdown of KPIs of the leading mobile operators, including subscriber figures by type (pre-paid and post-paid); 3G & 4G subscriber figures; net additions; market share; ARPU; churn rates; minutes of use; voice and non-voice revenue; financial figures (including operating revenues, net profits and EBITDA).

Regulatory Environment

Details of the regulatory bodies and their responsibilities, as well as a special focus on the rules surrounding competition and interconnection. Also covers the latest updates in the market’s development and regulatory rulings.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate Company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Sources

The Telecommunications Reports draw on an extensive network of primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.