United States Consumer Electronics Report

Published 08 July 2015

  • 81 pages
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  • Includes 3 free updated quarterly reports
$1,295.00
United States Consumer Electronics Report

BMI View : The US consumer electronics market is a global leader in terms of market size and adoption of the latest technology - with high penetration rates in most device categories. This makes the market lucrative for vendors, but h igh penetration also results in diminished growth opportunities in some of the key markets such as tablets, smartphones and digital cameras. Despite the maturity of the market BMI believes significant opportunities remain in emerging product categories, as well as the result of a high replacement rate in key categories such as smartphones. However, over the medium term we believe questions still remain about the sustainability of consumption in the absence of strong wage growth and the fact that most sales will be upgrades rather than new consumers.

Headline Expenditure Projections

Computer Hardware Sales: USD195.3bn in 2014 to USD201.3bn in 2015, +3.1% in US dollar terms. Tablet volumes continue to be squeezed by a diminished pool of first-time buyers and lengthening replacement cycles, but traditional form factor markets performing far better.

AV Sales: USD54.9bn in 2014 to USD54.8bn in 2015, -0.2% in US dollar terms. The growth of TV and audio revenues will be offset by the continued contraction of the digital camera market, although performance will be stronger than in 2011-2014.

Handset Sales: USD58.5bn in 2014 to USD58.7bn in 2015, +0.3% in US dollar terms. Smartphone market maturity and price pressures in the Android ecosystem will see handset market value growth continue to decelerate in 2015.

Key Trends & Developments

  • Retailers and distributors in the US market have been squeezed in recent years by the challenge from e-commerce rivals, and most recently the decline in the tablet market. The connected home is however expected to offer increased opportunity for traditional retailers to capture growth. BMI therefore considers the Dixons Carphone and Sprint collaboration positively, due to the former's...

BMI Industry View
7
SWOT
9
Consumer Electronics Market
9
Political
11
Economic
12
Operational Risk
13
Industry Forecast
14
Table: Consumer Electronics Overview (United States 2013-2019)
14
Macroeconomic Forecasts
19
Economic Activity
19
Industry Risk Reward Ratings
24
Industry Risk Reward Index
24
Table: Americas Risk/Rewards Index, Q3 2015
25
Market Overview
26
Computers
26
Table: PC Sales (United States 2013-2019)
26
AV
34
Table: AV Sales (United States 2013-2019)
34
Mobile Devices
41
Table: Mobile Communications (United States 2013-2019)
41
Competitive Landscape
48
Local
48
Table: Brightstar
48
Table: Garmin
49
Table: Smartlabs
49
International
50
Table: Acer
50
Table: Lenovo
51
Table: Samsung Electronics
52
Industry Trends And Developments
53
Table: US Consumer Electronics Shipments 2011-2019
53
Table: US Semiconductor Exports 2011-2019
54
Table: US Computer Exports 2011-2019
54
AV
55
Table: US TV & VCR Exports 2011-2018
55
Telecommunications
55
Table: US Telecommunications Equipment Exports 2011-2019
55
Regulatory Development
56
Table: IT Regulatory Authorities
56
Company Profile
58
Apple
58
Table: Sales By Region (USDmn)
61
Table: Apple Revenue By Device (USDmn)
61
Table: Apple Unit Shipments By Device ('000)
62
Table: Apple Device ASP (USD)
62
Motorola Mobility
65
VIZIO
68
Demographic Forecast
71
Table: Population Headline Indicators (United States 1990-2025)
72
Table: Key Population Ratios (United States 1990-2025)
72
Table: Urban/Rural Population & Life Expectancy (United States 1990-2025)
73
Table: Population By Age Group (United States 1990-2025)
73
Table: Population By Age Group % (United States 1990-2025)
74
Methodology
76
Industry Forecast Methodology
76
Sector-Specific Methodology
77
Sources
77
Risk/Reward Index Methodology
78
Sector-Specific Methodology
79
Table: Consumer Electronics Risk/Reward Index Indicators
79
Table: Weighting Of Indicators
80

The United States Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in United States.

BMI Research's United States Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in United States.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for United States to test other views - a key input for successful budgeting and strategic business planning in the American consumer electronics market.
  • Target business opportunities and risks in United States through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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