BMI View: The economic crisis has both hi t demand for devices in Venezuela and disrupted the development of local industry. The depth of the crisis in Venezuela - with spiralling inflation, bolivar weakness, the low oil price, regulatory risks and political uncertainty - is the reason for our view that it will be the underperforming consumer electronics market globally in 2016 and over the medium term to 2020. We believe the environment is so challenging - for instance with a shortened working weak introduced in 2015 - that local assembly industry will offer little insulation, even with the government promoting the development of special economic zones in partnership with China.
Latest Updates & Developments
Computer hardware: contraction from USD214mn in 2016 to USD172mn in 2020. Outlook is bleak due to sharp reduction in affordability and product shortages as even local assembly has stalled due to extent of economic dislocation.
AV and gaming : contraction from USD246mn in 2016 to USD203mn in 2020. AV upgrades are the least likely to be considered essential, and as such any further deterioration in the economic outlook would add to the negative demand forecast.
Handsets : USD578mn in 2016 to USD577mn in 2020. Handset segment forecast to begin recovery before other segments due to lower average selling price, larger base of local production, and greater necessity of handset ownership.
|Bleak Outlook With Large Downside Risks|
|Consumer Electronics Spending Forecast By Segment|
|e/f = BMI estimate/forecast. Source: BMI|
The Venezuela Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Venezuela.
BMI Research's Venezuela Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Venezuela.
- Benchmark BMI's independent consumer electronics industry forecasts for Venezuela to test other views - a key input for successful budgeting and strategic business planning in the Venezuelan consumer electronics market.
- Target business opportunities and risks in Venezuela through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.