BMI View: Vietnam's consumer electronics industry has expanded rapidly in recent years and is an important force driving the country's strong economic performance. As Vietnam develops rapidly we expect rising wages over the medium term against a backdrop of low device penetration rates will drive spending growth at a CAGR of 6.5%. This is however a deceleration from 2015 when the domestic market was boosted by tariff reductions and retail sector liberalisation in 2015, and we caution that price sensitivity will continue to be a central characteristic of the market right through to 2020.
Latest Updates And Industry Developments
Computer Hardware Sales: USD1.7bn in 2016 to USD2.1bn in 2020, a compound annual growth rate (CAGR) of +6.2%. The prospect for cannibalisation of notebook and tablet spending by the proliferation of smartphone ownership exists, but overall outlook still positive due to income growth trends.
AV Sales: USD1.2bn in 2016 to USD1.5bn in 2020, a CAGR of 4.4%. Digital migration will support expansion of flat-panel TV set sales, which has substantial potential when compared to higher income emerging markets where the market is saturated.
Handset Sales: USD3.4bn in 2016 to USD4.5bn in 2020, a CAGR of 7.4%. Due to relatively low penetration the first-time smartphone upgrade engine still has momentum, which should mean handset spending growth outperforms over the medium term.
|A Mobile Centric Devices Market Through To 2020|
|Consumer Electronics Forecast By Segment|
|e/f = BMI estimate/forecast. Source: BMI.|
The Vietnam Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Vietnam.
BMI Research's Vietnam Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Vietnam.
- Benchmark BMI's independent consumer electronics industry forecasts for Vietnam to test other views - a key input for successful budgeting and strategic business planning in the Vietnamese consumer electronics market.
- Target business opportunities and risks in Vietnam through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.