Vietnam Consumer Electronics Report

Published 07 July 2015

  • 79 pages
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  • Includes 3 free updated quarterly reports
$1,295.00
Vietnam Consumer Electronics Report

BMI View: W e upgraded the growth outlook for Vietnam's consumer electronics devices market in the Q3 update after local retailers reported very strong sales of PCs, tablets, TVs, digital cameras and smartphones in H115 - particularly around the Tet New Year holiday season. Although we expect growth to slow in H215 , we consider Vietnam's consumer electronics market to have a bright outlook over the medium term as rising incomes and falling average device prices in key device categories catalyse strong growth in spending. W e maintain a positive outlook for the duration of our five - year forecast period, with CAGR of 7.7 % . Across the country, g rowth areas include smartphones, particularly low-cost devices from Chinese and local brands, and LED TV sets as Vietnam transitions from analogue to digital broadcasting . Vietnam is also rapidly becoming a key destination in global consumer electronics supply chains, with large investments announced by Samsung Electronics , Nokia and LG Electronics in 2013 and 2014 .

Headline Expenditure Projections

  • Computer Hardware Sales: USD1.41bn in 2014 to USD1.53bn in 2015, +8.6% in US dollar terms. Low-cost tablets from Chinese OEMs have proved popular with consumers, but there is also scope for growth in the desktop and notebook markets due to low household PC penetration.

  • AV Sales : USD1.01bn in 2014 to USD1.15bn in 2015, +13.8% in US dollar terms. Digitisation of TV services supporting AV spending growth by triggering upgrades, while owing to very low penetration the digital camera outlook is considerably brighter in Vietnam than in developed APAC markets.

  • Handset Sales : USD2.48bn in 2014 to USD2.86bn in 2015, +15.4% in US dollar terms. We expect another strong year of growth for smartphone sales in Vietnam in 2015, which will drive up the average selling price in the handset market.

Key Trends And Developments

Taking the consumer electronics market as a whole, a key pillar supporting ...

BMI Industry View
7
SWOT
9
Political
11
Economic
12
Operational Risk
14
Industry Forecast
16
Table: Consumer Electronics Overview (Vietnam 2013-2019)
16
Macroeconomic Forecasts
22
Economic Analysis
22
Table: Economic Activity (Vietnam 2010-2019)
27
Industry Risk Reward Ratings
28
Industry Risk Reward Index
28
Table: Asia CE Risk/Reward Index - Q315
32
Market Overview
33
Computers
33
Table: PC Sales (Vietnam 2013-2019)
33
AV Devices
41
Table: AV Sales (Vietnam 2013-2019)
41
Mobile Handsets
46
Table: Mobile Communications (Vietnam 2013-2019)
46
Industry Trends And Developments
54
Regulatory Development
60
Table: Government Authority
60
Regulatory News
62
Competitive Landscape
65
International Companies
65
Table: Samsung Electronics
65
Table: Intel
66
Table: LG Electronics
67
Local Companies
68
Table: Q-Mobile
68
Demographic Forecast
69
Table: Population Headline Indicators (Vietnam 1990-2025)
70
Table: Key Population Ratios (Vietnam 1990-2025)
70
Table: Urban/Rural Population & Life Expectancy (Vietnam 1990-2025)
71
Table: Population By Age Group (Vietnam 1990-2025)
71
Table: Population By Age Group % (Vietnam 1990-2025)
72
Methodology
74
Industry Forecast Methodology
74
Sector-Specific Methodology
75
Sources
75
Risk/Reward Index Methodology
76
Sector-Specific Methodology
77
Table: Consumer Electronics Risk/Reward Index Indicators
77
Table: Weighting Of Indicators
78

The Vietnam Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Vietnam.

BMI Research's Vietnam Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Vietnam.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Vietnam to test other views - a key input for successful budgeting and strategic business planning in the Vietnamese consumer electronics market.
  • Target business opportunities and risks in Vietnam through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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