Vietnam Consumer Electronics Report

Published 07 April 2015

  • 75 pages
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  • Includes 3 free updated quarterly reports
 
$1,295.00
Vietnam Consumer Electronics Report

BMI View: There is some downside risk to our consumer electronics spending outlook in 2015 due to a n ongoing tightening of domestic credit conditions in the second half of 2014 due to a build of bad debts by Vietnamese banks. However , we maintain that Vietnam's consumer electronics market has a bright outlook as rising incomes and falling average device prices in key device categories over the medium term catalyse strong growth in spending. W e maintain a positive outlook for the duration of our five - year forecast period, with CAGR of 4.8 % . The country's vast, underpenetrated rural market offers the greatest growth potential, while Hanoi and Ho Chi Minh City accounted for the majority of sale. Across the country, g rowth areas include smartphones, particularly low-cost devices from Chinese and local brands, and LED TV sets as Vietnam transitions from analogue to digital broadcasting . Vietnam is also rapidly becoming a key destination in global consumer electronics supply chains, with large investments announced by Samsung Electronics , Nokia and LG Electronics in 2013 and 2014 .

Headline Expenditure Projections

  • Computer Hardware Sales: USD1.41bn in 2014 to USD1.48bn in 2015, +5.5% in US dollar terms. The low penetration of PCs means vendors can still tap the first-time buyer market, with low-cost tablets from Chinese OEMs proving especially popular with consumers, but tightening credit conditions pose downside risk.

  • AV Sales : USD1.1bn in 2014 to USD1.1bn in 2015, +2.7% in US dollar terms. In 2015 and over the medium term it will be digitisation of TV services that drives growth by triggering upgrades.

  • Handset Sales : USD2.5bn in 2014 to USD2.6bn in 2015, +5.3% in US dollar terms. We expect another strong year of growth for smartphone sales in Vietnam in 2015, which will drive up the average selling price in the handset market.

Key Trends And Developments

Vietnamese brand Bach Khoa Anti-virus Group (BKAV)...

Table of Contents

BMI Industry View
7
SWOT
9
Political
11
Economic
12
Industry Forecast
14
Table: Consumer Electronics Overview (Vietnam 2013-2019)
14
Macroeconomic Forecasts
19
Economic Analysis
19
Table: Economic Activity (Vietnam 2010-2019)
23
Industry Risk Reward Ratings
24
Industry Risk/Reward Index
24
Table: Asia CE Risk/Reward Index - Q215
27
Market Overview
28
Computers
28
Table: PC Sales (Vietnam 2013-2019)
28
AV Devices
36
Table: AV Sales (Vietnam 2013-2019)
36
Mobile Handsets
42
Table: Mobile Communications (Vietnam 2013-2019)
42
Industry Trends And Developments
51
Regulatory Development
56
Table: Government Authority
56
Regulatory News
58
Competitive Landscape
61
International Companies
61
Table: Samsung Electronics
61
Table: Intel
62
Table: LG Electronics
63
Local Companies
64
Table: Q-Mobile
64
Demographic Forecast
65
Table: Population Headline Indicators (Vietnam 1990-2025)
66
Table: Key Population Ratios (Vietnam 1990-2025)
66
Table: Urban/Rural Population & Life Expectancy (Vietnam 1990-2025)
67
Table: Population By Age Group (Vietnam 1990-2025)
67
Table: Population By Age Group % (Vietnam 1990-2025)
68
Methodology
70
Industry Forecast Methodology
70
Sector-Specific Methodology
71
Sources
71
Risk/Reward Index Methodology
72
Sector-Specific Methodology
73
Table: Consumer Electronics Risk/Reward Index Indicators
73
Table: Weighting Of Indicators
74

The Vietnam Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Vietnam.

BMI Research's Vietnam Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Vietnam.

Key Benefits

  • Benchmark BMI's independent consumer electronics industry forecasts for Vietnam to test other views - a key input for successful budgeting and strategic business planning in the Vietnamese consumer electronics market.
  • Target business opportunities and risks in Vietnam through our reviews of latest industry trends and major deals, projects and investments.
  • Exploit the latest competitive intelligence with company SWOT analyses.

Coverage

BMI Industry View

Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.

Consumer Electronics Market

Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.

Electronics Industry

Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.

Industry Forecast Scenario

Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:

Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.

Business Environment Rankings

BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.

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Testimonials

'An essential, multi-faceted research tool. BMI’s thorough understanding of the major market players enables an informed – and informative – review of the sector’s actual performance, together with useful insights into current industry issues, which are topped-off with detailed and invaluable forecasts of industry and macroeconomic trends.’

Senior Research Analyst, ABC International Bank plc