BMI View: Vietnam 's consumer electronics market was boosted by tariff reductions and retail sector liberalisation in 2015, factors that will diminish and so spending is forecast to decelerate to a CAGR of 6.5% over 2016-2020. The growth story is still positive, based on rising household incomes in a market where device penetration rates are still low. This will see volumes and value increase as consumers acquire their first devices alongside an easing of price sensitivity in higher value consumer segments. Our bullish core scenario is , however , susceptible to downside risks including a hard landing in China or a broader emerging market debt crisis , and potential for overcapacity and intense vendor competition to erode margins .
|Smartphone Upgrades To Sustain Handset Spending Outperformance|
|Consumer Electronics Forecast By Segment|
|e/f = BMI estimate/forecast. Source: BMI.|
Latest Updates And Industry Developments
Computer Hardware Sales: USD1.7bn in 2016 to USD2.1bn in 2020, a compound annual growth rate (CAGR) of +6.2%. Outlook downgraded in Q216 due to expectation for greater cannibalisation of tablet purchases by smartphones, but overall outlook still positive due to income growth trends.
AV Sales: USD1.2bn in 2016 to USD1.5bn in 2020, a CAGR of 4.4%. Rising incomes and digital migration will support expansion of flat-panel TV set sales, which has substantial potential when compared to higher income emerging markets.
Handset Sales: USD3.4bn in 2016 to USD4.5bn in 2020, a CAGR of 7.4%. First-time smartphone upgrade potential is still significant, with penetration estimated at around 35% at YE15, and will continue to drive handset spending growth for the duration of our forecast period.
The Vietnam Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Vietnam.
BMI Research's Vietnam Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Vietnam.
- Benchmark BMI's independent consumer electronics industry forecasts for Vietnam to test other views - a key input for successful budgeting and strategic business planning in the Vietnamese consumer electronics market.
- Target business opportunities and risks in Vietnam through our reviews of latest industry trends and major deals, projects and investments.
- Exploit the latest competitive intelligence with company SWOT analyses.
BMI Industry View
Summary of BMI's key industry forecasts, views and trend analysis covering consumer electronics, major investments and projects.
Consumer Electronics Market
Analysis of the size of the domestic market for electronics products, with in-depth assessment and data covering the dynamics driving each sub-sector; audio-visual, computers, mobile phone handsets and gaming devices, as well as demand for automotives electronics.
Analysis and data of the domestic electronics manufacturing sector. We assess the regulatory and business operational issues facing manufacturers - including openness to foreign investment, infrastructure, IP issues and the global demand context - and their impact on the production of electronics goods, which is again broken down via market sub-sectors.
Industry Forecast Scenario
Historic data series and forecasts to end-2018 for all key industry and economic indicators (see list below), supported by explicit assumptions, plus analysis of key risks to the main forecast, covering computers, communications and gaming devices. Indicators include:
Industry value (US$bn); population (mn); nominal GDP (US$bn); real GDP growth (%), GDP per capita, industrial production Index (% y-o-y ave.) unemployment % of labour force.
Business Environment Rankings
BMI's Consumer Electronics Business Environment Rankings provide a country-comparative Risk-Reward Rankings index aimed at investors and participants in the regional consumer electronics market. The rankings methodology makes sophisticated use of over 40 industry, economic and demographic data points.