Global Ageing Population: Opportunities In The Consumer Space

The global ageing population is one of the more prominent demographic stories that is taking place over the coming decades, as birth rates fall and life expectancies increase. This will essentially create a ‘new’ consumer segment, which will require different products, marketing and branding strategies for consumer-facing companies, as this demographic becomes more important as a target market.

Global Ageing Population: Opportunities In The Consumer Space
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Looking at our forecasts, the population today is older on average compared to current 2000 levels, with higher numbers of people over the age of 65 years old than at any point in history. Globally, this will lead to the 65+ years old group rapidly increasing in size from 611mn to 1.5bn by 2050, accounting for 15.8% of the total by 2050, according to our data. This trend will be more pronounced in developed markets due to longer life expectancies through access to affordable healthcare and higher income levels.

The report uses BMI’s expertise to provide a detailed analysis on the following topics:

  • We believe the next five years will be critical in establishing a framework to understand and target ageing consumers. We highlight specific strategies to employ
  • Premiumisation, Convenience and Health are the three main trends that will define the ageing population and we look at ways to exploit these.
  • Using our proprietary data and forecasts, across sectors and Country Risk to provide strategies for companies to benefit from the growing ageing population.
  • Case studies of five developed markets (Japan, UK, South Korea, Taiwan and Australia) to demonstrate the ageing process and how consumers in these markets are changing.